5 Best Lead411 Alternatives & Competitors for Finding B2B Data

Lead411 often falls short for growing sales teams, with limited enrichment, rising costs, and weaker automation than its alternatives.

For B2B sales professionals, marketers, SMBs, and enterprise leaders, these issues slow down prospecting and waste budget. 

Whether you’re scaling your outreach or looking for smarter automation, there are Lead411 alternatives that offer better enrichment, lower costs, and stronger deliverability.

In this blog, we cover the 5 best Lead411 competitors in 2025, compare their features side by side, and highlight who each tool is best for, so you can pick the one that fits your team’s goals.

Let’s begin!

TL;DR – 5 Best Lead411 Alternatives in 2025

• Leadsforge – Best for verified leads and high-accuracy B2B data.
  
  
• Lusha – Best for quick B2B contact data via LinkedIn & Chrome extension
  
  
• Cognism – Best for GDPR-compliant B2B data with global reach
  
  
• Adapt.io – Best lightweight B2B prospecting tool for SMBs
  
  
• Persana AI – Best AI agent for automated B2B outbound workflows
  

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Quick Feature Comparison of the Top Lead411 Alternatives

Best For

B2B sales teams, startups, and growing businesses that want a scalable, AI-first lead generation platform to find decision-makers, enrich contact data, and automate outreach without manual filtering.

Our Verdict 

Leadsforge outshines Lead411 for B2B prospecting because it uses AI to make lead discovery conversational and automatic, instead of filter-heavy. 

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2. Lusha – Best for AI-Powered Prospecting Made Simple

Lusha is more than just a directory of phone numbers or email addresses. It is a sales intelligence platform that helps B2B teams build smarter prospecting lists, enrich data with insights, and automate outreach. 

Key Features of Lusha

• Lusha generates personalized lists of companies and decision-makers that fit your ICP, without manual prospecting.
  
  
• Any list you create can turn into a live, constantly updated list that delivers fresh leads automatically at your chosen frequency.
  
  
• Prospects’ profiles are enriched with insights, allowing sales teams to skip manual research and connect faster.
  
  
• With 175M+ business profiles, Lusha offers unmatched accuracy and international reach.
  

Lusha Pricing

• Free Plan: 40 credits/month (emails = 1 credit, phones = 5 credits).
  
  
• Pro Plan: ~$29.85/month (billed annually, 3,000 credits).
  
  
• Premium Plan: ~$69.90/month (7,200 credits, 5 seats).
  
  
• Enterprise/Scale Plans: Custom credits, advanced enrichment, dedicated support.
  

Pros of Lusha

• Advanced Filters & Accurate Prospecting: Users like how Lusha provides powerful filters such as job title, industry, company size, and location.

• Verified Contact Data & Chrome Extension: Many reviewers appreciate that Lusha provides direct phone numbers, verified emails, and LinkedIn URLs through its easy-to-use Chrome extension, saving time on research and outreach.

• Seamless Integrations & AI Features: Users value Lusha’s smooth integrations with CRMs like Salesforce and its Sales Playlist feature, which organizes leads efficiently and improves reply rates with AI-driven recommendations.
  

 Cons of Lusha

• Limited Data Coverage for Niche Segments: Users dislike that Lusha performs best for mainstream industries and large companies, but can struggle with smaller businesses or niche markets, leading to missing or less reliable contact details.

• Occasional Inaccuracies & Credit Limitations: Some reviewers report outdated or incomplete data in certain cases and feel that credits run out quickly, especially for teams running large-scale campaigns.

• Customer Support & Pricing Concerns: A few users mentioned limited customer support for non-enterprise plans and found pricing slightly high for smaller businesses needing larger volumes of data.
  

Lusha vs Lead411

Best For

B2B sales teams, recruiters, and marketing teams that want AI to automatically feed them a constant stream of prospects without relying only on manual searches.

Our Verdict

While Lead411 still has strong US data, Lusha is for B2B teams that value automation, global reach, and security-first data sourcing.

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3. Cognism – Best for EMEA-Focused B2B Data

Cognism is a leading B2B sales intelligence platform that specializes in European and global data compliance. It has phone-verified Diamond Data®, which ensures accurate, compliant contact information.

Key Features of Cognism

• Diamond Data® delivers verified, phone-tested mobile numbers with unmatched accuracy.
  
  
• It has extensive B2B coverage across the UK and EMEA, ideal for international prospecting.
  
  
• You get GDPR-compliant data handling with full security certifications.
  
  
• Sales Companion tool lets you prospect directly from LinkedIn and company websites.
  
  
• CRM integrations with Salesforce, HubSpot, Pipedrive, and more.
  
  
• Provides intent data and buyer signals to prioritize outreach effectively.
  

Cognism Pricing

Cognism does not publicly list pricing. Plans are custom quotes based on seats and data needs. 

However, based on reports, Cognism’s estimated pricing is around $1,500–$10,000/year base fee + a flat platform fee (often around $15,000 total)

Pros of Cognism:

• High-Quality & Verified B2B Contact Data: Users like the accuracy of emails and mobile numbers, especially for EMEA and APAC regions.

• Compliance-First with GDPR & CCPA: Cognism stands out for strict compliance standards, giving sales teams confidence while prospecting in Europe, the U.S., and global markets without risking data privacy violations.

• Seamless Integrations & Efficient Prospecting: Users appreciate the Chrome extension, CRM integrations (Salesforce, HubSpot, etc.), and AI-powered search, which simplify workflows and improve prospecting efficiency for B2B sales teams.

Cons of Cognism:

• Complex Dashboard & Learning Curve: Users dislike that Cognism’s online dashboard can feel overwhelming for new users. It often requires training or onboarding to leverage its full potential.
  

• Gaps in U.S. & Niche Market Data: While Cognism excels internationally, users report limited coverage for mid-market U.S. companies and specific niche industries, which can affect prospecting for smaller regions or specialized roles.

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• Pricing & Integration Limitations: Some users find Cognism’s pricing steep for smaller teams. Additionally, CRM syncing issues and limited features on lower-tier plans occasionally disrupt workflows.
  

Cognism vs Lead411

Best For

B2B companies targeting the UK and wider EMEA markets that need accurate mobile numbers and fully GDPR-compliant data for outbound prospecting.

Our Verdict

Cognism is the clear choice for businesses expanding into Europe or selling globally with a strong need for compliance and phone-verified data. 

Compared to Lead411, which dominates in the U.S. market, Cognism gives international teams a major advantage with its Diamond Data® and GDPR-first approach.

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4. Adapt.io – Best for Budget-Friendly Global Prospecting

Adapt.io is a B2B sales intelligence platform designed to help teams quickly find and connect with decision-makers worldwide.

With coverage across 500M+ contacts and 3,000+ technology sectors, Adapt provides flexible, affordable prospecting solutions.

Its Data OS enriches CRM records, identifies high-growth companies, and helps sales teams launch personalized outreach campaigns.

Key Features of Adapt.io

• You can identify fast-growing companies using organizational growth signals and new hires.
  
  
• You can target more effectively with firmographic, technographic, and intent data enrichment.
  
  
• It gives access to 500M+ contacts and 3,000+ tech sectors for global reach.
  
  
• Chrome extension to capture leads directly from LinkedIn.
  
  
• CRM integrations with Salesforce, HubSpot, and Pipedrive.
  
  
• Advanced filters for ABM, list building, and buyer intelligence.
  

Adapt.io Pricing

Adapt.io offers one of the most flexible pricing models in the market.

• Free Plan – $0/month: 25 email credits, 25 enrichment credits, and 25 contacts/day.
  
  
• Starter Plan – $49/month: 500 email credits, 500 enrichment credits, and 50 contacts/day.
  
  
• Basic Plan – $99/month: 1,000 email credits, 100 phone credits, 1,000 enrichment credits, and 100 contacts/day.
  
  
• Custom Plan – Tailored pricing for enterprises: includes API access, job-change alerts, advanced reporting, suppression lists, and dedicated support.
  

Pros of Adapt.io:

• Accurate B2B Contact Database: Users appreciate Adapt’s reliable and verified contact data, especially for emails and direct dials, which helps in finding prospects faster and streamlining outreach campaigns.

• Powerful Filters & Lead Segmentation: Adapt’s advanced search filters allow users to target leads by industry, company size, job title, and location, making it ideal for B2B teams looking for hyper-targeted prospect lists.
  
  
• Ease of Use & Clean Interface: Multiple reviews praise Adapt’s simple, intuitive dashboard and minimal learning curve, allowing new users to get started quickly.

Cons of Adapt.io:

• Pricing & Credit Limitations: Many users complain that free plans are restrictive and paid plans start at $49/month, which can be costly for small teams or individual users.

• Occasional Data Inaccuracy: While Adapt’s database is generally accurate, some users report outdated phone numbers, bounced emails, and incomplete profiles for smaller or niche companies.

• Limited Advanced Customization: Users feel that features like custom lead scoring or personalized filters could be better optimized to improve B2B targeting efficiency.

Adapt.io vs Lead411

Best For

B2B teams and SMBs that want affordable, global prospecting with flexible credit-based pricing and easy CRM integrations.

Our Verdict

Adapt.io is a budget-friendly choice for teams that want broad international reach at a lower cost.

While Lead411 wins on U.S. accuracy and trigger-based prospecting, Adapt.io provides better affordability, global coverage, and flexible plans, making it a strong option for startups and SMBs expanding beyond the U.S.

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5. Persana AI – Best for AI-Powered Personalization at Scale

Persana AI is a sales intelligence and engagement platform built for AI-driven personalization. 

Instead of relying only on static lists, Persana helps B2B teams identify the right accounts, enrich data automatically, and personalize outreach at scale. 

By combining verified contact data with advanced AI workflows, it allows sales reps to spend more time building relationships and less time on manual prospecting.

Key Features of Persana AI

• The platform offers AI-driven personalization to tailor outreach for each prospect automatically.
  
  
• You get access to verified B2B contact data across multiple industries and regions.
  
  
• Real-time enrichment of company and contact information.
  
  
• It has built-in sales engagement tools for multi-channel outreach.
  
  
• It provides workflow automation to reduce manual research and prospecting time.
  
  
• Integrations with leading CRMs and sales engagement platforms.
  

Persana AI Pricing

Persana AI offers flexible and transparent pricing based on credits, making it easy for teams of any size to scale.

Every plan includes access to 100+ data sources, web scraping, AI-powered research, and personalized messaging tools.

• Free Plan – $0/month
  
  
• Starter Plan – $85/month (billed monthly)
  
  
• Growth Plan – $151/month (billed annually)
  
  
• Pro Plan – $400/month (billed annually)
  
  
• Unlimited Plan – $600/month (billed annually)
  
  
• Enterprise Plan – Custom Pricing
  
  

Pros of Persana AI:

• Powerful AI-Driven Data Enrichment: Users love how Persana AI combines CRM data with real-time market signals to deliver high-priority leads quickly.

• Faster & More Affordable than Competitors: Many users call Persana a better alternative to Clay, offering similar or better capabilities at a lower cost while maintaining strong performance.

• Excellent Customer Support & Community: Users consistently praise Persana’s responsive support team and active community, making onboarding and troubleshooting much easier.
  

Cons of Persana AI:

• Steep Learning Curve: Some users feel Persana’s wide range of features can be overwhelming for beginners, requiring time to fully explore and leverage its capabilities.

• Occasional Bugs & Slower UI: A few reviewers mentioned slight lags during heavy usage, particularly during US morning hours, and occasional small glitches that are usually resolved quickly.

• Limited Integrations & Workflow Customization: While Persana is feature-rich, some users wish for more integrations with third-party tools and deeper customization for advanced sales workflows.

Persana AI vs Lead411

Best For

B2B sales teams that want to go beyond static lead lists and use AI-driven personalization at scale to improve engagement and conversion rates.

Our Verdict

Persana AI is a strong modern alternative for teams that want personalized outreach powered by AI. 

Compared to Lead411, which is great for U.S. prospecting and intent triggers.

Persana AI offers more advanced automation and personalization capabilities, making it ideal for B2B teams focused on scaling global, high-quality engagement.

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Final Verdict: Which Lead411 Alternative Should You Pick?

At the end of the day, the most important factor in choosing a Lead411 alternative is the quality, accuracy, and scalability of B2B data. 

If your team is working with incomplete or outdated contact information, no amount of outreach will convert. 

Tools like Lusha, Cognism, Adapt.io, Persana AI, and Leadsforge help teams access accurate and up-to-date B2B data, making it easier to identify and connect with the right prospects.

• Lusha is strong for AI-driven list building and compliance.
  
  
• Cognism leads with GDPR-first, phone-verified Diamond Data® in EMEA.
  
  
• Adapt.io is perfect for budget-friendly global B2B databases.
  
  
• Persana AI combines B2B data with personalization and AI workflows.
  

And, if your goal is to, then Leadsforge is the best Lead411 alternative. 

It goes beyond data by combining prospecting, personalization, and deliverability into one AI-first platform, making it the natural next step for modern revenue teams.

👉 Try Leadsforge with 100 free credits today and see how AI-first B2B data can transform your pipeline.