10 Best Lusha Alternatives & Competitors For Lead Finding
By
Frank Bacon
June 11, 2025
•
5 min read
I used Lusha for months.
At first, it felt like a no-brainer, plug it into LinkedIn, get some emails, move on.
But over time, things got frustrating. Credits disappeared fast.
Phone numbers were missing. And I still had to jump into other tools just to send emails or qualify leads.
If you're in sales or growth, you’ve probably hit the same wall.
That’s why I started testing alternatives.
Tools that don’t just give you data, but help you use it, faster and better.
In this blog, I’m breaking down 10 Lusha alternatives that I explored.
If you're tired of juggling tools or wasting time on half-finished data, this will save you hours (and probably budget too).
Let’s get into it.
10 Best Lusha Alternatives& Competitors For Lead Finding: Quick Comparison
Tool
Best For
Outreach Built-In
CRM Integration
Free Plan
GDPR Compliant
Pricing Starts At
Leadsforge
Startups & lean sales teams
✅
✅
❌
✅
$49/mo
Apollo.io
Outbound teams with workflows
✅
✅
✅
❌
Free
ZoomInfo
Large enterprises with deep budgets
✅
✅
❌
✅
Custom
Clay
RevOps & automation-heavy teams
✅
✅
❌
❌
$149/mo
Clearbit
SaaS companies & PLG teams
❌
✅
❌
❌
$99/mo
Cognism
EU-based, GDPR-conscious teams
❌
✅
❌
✅
$300/mo
Kaspr
SMBs targeting EMEA
❌
✅
❌
✅
$39/mo
UpLead
Teams needing verified emails
❌
✅
✅
❌
$74/mo
Hunter.io
Email-focused outreach
❌
❌
✅
❌
$49/mo
Skrapp.io
Freelancers & small agencies
❌
❌
✅
❌
$34/mo
What Is Lusha?
This image shows the Lusha homepage
Lusha is a lead data tool that helps you find emails and phone numbers for B2B prospects.
Most people use it through the Chrome extension, you visit a LinkedIn profile, click a button, and get contact info instantly.
It also connects with tools like Salesforce, HubSpot, and Outreach, so you can push leads into your CRM or sales platform without too much friction.
The pricing is based on credits, which means every contact you unlock costs you one. That works fine for solo users, but it can get expensive fast if you're on a team or running volume.
Lusha works best if you:
Just need to look up a few leads manually
Are you doing one-off enrichment while browsing
Don’t need advanced filtering, automation, or outreach features built in
It’s simple, fast, and good at what it does, but it’s not built for scale or complex workflows.
Why Should You Look for Lusha Alternatives?
Lusha helped me when I needed quick access to contact data.
But as I started doing more serious outbound, scaling lists, syncing with CRMs, running campaigns, the cracks began to show.
And I’m not the only one who felt that.
After reading through user reviews online, it’s clear that a lot of people hit the same wall.
Here’s why you should look for Lusha alternatives:
Users face CRM sync issues that slow everything down: Lusha doesn’t support two-way sync with your CRM.
That means you can’t see if a lead is already being worked, which leads to overlap, awkward conversations, and messy handoffs.
This image shows the Lusha G2 review
For a tool meant to speed things up, this kind of gap adds more manual work.
Support feels like an afterthought: When I ran into API issues, getting help wasn’t quick. And I’m not alone.
This image shows the Lusha G2 review
When you’re trying to move fast, slow support kills momentum.
The credit system becomes a bottleneck: Lusha’s pricing is credit-based, and it runs out fast. I often found myself holding back on enrichment just to save credits.
This image shows the Lusha G2 review
If you're building larger lists or working with a team, this becomes frustrating fast.
Data accuracy isn't consistent: Some leads had the right email but no phone.
Others were just wrong. I’d say the hit rate was decent, but not dependable.
This image shows the Lusha G2 review
And when your whole workflow relies on clean data, even 10% inaccuracy can cost you real results.
No mobile access: This didn’t affect me much, but if you're in field sales or on the move, Lusha doesn't support mobile use.
This image shows the Lusha G2 review
Missing features that should just be there: From poor export formatting to no way to flag bad data, it feels like the product hasn’t evolved fast enough.
This image shows the Lusha G2 review
If you’re dealing with any of this, it’s probably time to consider something better, whether that’s better support, cleaner data, deeper features, or just something that works without making you think twice about every lookup.
What Makes a Good Lusha Alternative?
A good Lusha alternative should save you time, not add more steps.
What to Look For
Why It Matters
✅ Accurate email + phone data
Fewer bounces, more real conversations
✅ Flexible, affordable pricing
So your team can scale without limits
✅ Built-in outreach or workflows
Less tool switching, faster execution
✅ CRM or Google Sheets integration
Keep your data synced and organized
✅ GDPR-safe, global coverage
Stay compliant and reach the right regions
Top 10 Lusha Alternatives for Lead Finding in 2025
Quick Filters: Find the Best Tool Based on Your Use Case
If You Are…
Go With…
Why It’s a Good Fit
A startup or small sales team
Leadsforge
All-in-one platform with enrichment + outreach, no bloat
An outbound SDR team needing workflows
Apollo.io
Built-in sequences, good data, and a strong free plan
An enterprise needing deep firmographics
ZoomInfo
Detailed company insights, intent data, and advanced filters
A RevOps or automation-focused team
Clay
Full control with custom logic and enrichment automation
A PLG/SaaS company enriching user signups
Clearbit
Great for API-based workflows and clean enrichment
A team targeting EU or needing compliance
Cognism
GDPR-safe, with verified emails and direct dials
An SMB focused on the EMEA market
Kaspr
Strong in-region data and easy CRM export options
A team focused on verified email addresses
UpLead
Real-time email verification and high data accuracy
A team doing email-only outreach
Hunter.io
Simple Chrome extension and fast domain-based email lookup
A solo founder or freelancer
Skrapp.io
Budget-friendly and easy to use for basic prospecting needs
1. Leadsforge – A Simple Alternative to Lusha With Built-In Outreach
This image shows the Leadsforge homepage
Leadsforge is a new lead generation tool that helps you find verified contacts and reach out, all in one place.
Unlike Lusha, which focuses only on finding contact details, Leadsforge also includes outreach tools, so you don’t need to switch between platforms.
You don’t have to use filters or complicated steps. Just tell the tool who you're targeting (like “CTOs in the US from SaaS companies”) and it gives you a clean, ready-to-use list.
Key Features of Leadsforge:
You can type what kind of leads you need in plain English, no filters or setup needed.
It gives you verified emails, phone numbers, company names, and job titles.
You can send emails directly from the platform, no exporting required.
It connects with tools like Salesforge for automated cold email sequences.
The interface is simple and made for non-technical users.
Leadsforge Pros and Cons:
Pros
Cons
✅ Lets you find and email leads from one place
❌ Still new, fewer reviews or case studies
✅ No need for multiple tools like Lusha + outreach
❌ Not ideal if you only want contact data
✅ Easy to use without any training
✅ Verified data helps reduce bounces
Leadsforge Pricing:
Leadsforge doesn’t list pricing publicly right now.
Since it’s in early access, you’ll need to request access or talk to their team directly to get pricing based on your outreach needs.
👉 Cost likely varies depending on how many inboxes or lead credits you need.
Lusha vs Leadsforge:
Feature
Lusha
Leadsforge
Lead Generation
✅ Yes
✅ Yes
Outreach Tool
❌ No
✅ Yes
Data Accuracy
Mixed reviews
Verified, real-time data
CRM Integration
Basic
Seamless via Salesforge
Setup/Onboarding
Manual and slow
Simple, no setup needed
Pricing Model
Credit-based
Flat monthly plan
👉 Try Leadsforge if you're a startup, solo founder, or sales team that wants to transition from lead lists to cold emails, without switching tools or hitting credit limits.
Our Rating: ⭐️ 4.8/5 - Best All-in-One Lusha Alternative for Cold Outreach
✅ Outreach included | ✅ Flat pricing | ✅ GDPR-safe
❌ Still new in market
2. Apollo.io – A Popular Free Alternative With Outreach and CRM Sync
This image shows the Apollo.io homepage
Apollo.io is one of the most well-known Lusha alternatives, especially for teams that want a mix of prospecting and outbound email, without paying upfront.
It offers verified contact data, email sequencing, and a solid free plan to get started.
While Lusha just gives you contact info, Apollo lets you find leads, send emails, and track results, all in one place.
Key Features of Apollo.io:
You can search for leads using detailed filters like job title, company size, location, and tech used.
It gives you verified emails and sometimes phone numbers, depending on your plan.
You can build cold email sequences and send them right from the platform.
It connects directly to CRMs like HubSpot, Salesforce, and Pipedrive, so you don’t need to copy anything manually.
You get signals like job changes and intent data to target leads when they’re most active.
Apollo.io Pros and Cons:
Pros
Cons
✅ Strong free plan with contact and email tools
❌ The interface can feel overwhelming to new users
👉 Try Apollo.io if you want a flexible tool with both data and outreach, especially if you're starting out and want a free plan that actually delivers.
Our Rating: ⭐️ 4.6/5 - Best Free Lusha Alternative with Built-In Dialer
✅ 50 free credits | ✅ Power dialer & sequences | ✅ Great UI
❌ Contact accuracy hit-or-miss
3. ZoomInfo – A Full B2B Data Platform Built for Large Sales Teams
This image shows the ZoomInfo homepage
ZoomInfo is a powerful tool made for bigger sales and marketing teams that need deep company and contact data.
It doesn’t just give you names and emails, it also shows company insights, buying intent signals, and even tells you when a company is actively looking for your product.
Compared to Lusha, ZoomInfo offers more advanced features and a much larger database, but it also comes at a much higher cost.
Key Features of ZoomInfo:
You can search through a huge B2B database to find companies and decision-makers.
It shows real-time updates so you get the latest job titles, company size, and contact info.
You can use filters to find exactly who you need based on company type, location, industry, and more.
It connects with tools like Salesforce, HubSpot, and outreach platforms to keep everything synced.
It gives you intent data, so you can see which companies are showing buying signals based on web activity.
Advanced Plan – Around $24,995/year with more features
Elite Plan – Goes up to $39,995/year for full access
👉 Note: You have to commit to a full year; there are no monthly options.
Lusha vs ZoomInfo:
Feature
Lusha
ZoomInfo
Lead Generation
✅ Yes
✅ Yes
Outreach Tool
❌ No
❌ No
Data Accuracy
Mixed
✅ Very reliable
CRM Integration
Basic
✅ Deep integrations
Setup/Onboarding
Easy
❌ Takes onboarding time
Pricing Model
Credit-based
Annual subscription only
👉 Go with ZoomInfo if you’re part of a large team that needs the most complete data, detailed company insights, and budget isn’t a concern.
Our Rating: ⭐️ 4.6/5 - Enterprise-Grade Data with Deep Company Insights
✅ Accurate B2B data | ✅ Advanced filters | ✅ Robust integrations
❌ Expensive for small teams
4. Clay – A No-Code Tool for Smart Lead Enrichment and Outreach
This image shows the Clay homepage
Clay is a platform that helps sales and marketing teams find and enrich leads using over 100 data sources.
It also uses AI to write personalized messages, making outreach faster and more effective.
Clay goes beyond enrichment, letting you build custom workflows, enrich leads, and launch outreach without switching tabs.
Key Features of Clay:
You can find leads using over 100 data sources, with no need to switch tools.
It writes custom email messages for you using AI, based on the lead’s profile.
You can set up automatic steps like finding leads, enriching data, and sending emails, no coding needed.
Clay connects with popular CRMs like HubSpot and Salesforce so your lead data stays in sync.
You can build your own workflows depending on your team’s process, whether it's for cold outreach or lead scoring.
Clay Pros and Cons:
Pros
Cons
✅ Combines data enrichment and outreach
❌ Learning curve for new users
✅ Access to multiple data sources
❌ Can become expensive with higher usage
✅ AI-generated personalized messages
❌ Some features only available in higher-tier plans
✅ No-code automation for workflows
Clay Pricing:
Clay offers several pricing plans:
This image shows the Clay pricing
Free Plan: $0/month
Starter Plan: $149/month.
Explorer Plan: $349/month
Pro Plan: $800/month
Enterprise Plan: Custom pricing.
Note: Credits are used for actions like data enrichment and sending emails.
Lusha vs. Clay
Feature
Lusha
Clay
Lead Generation
✅ Yes
✅ Yes
Outreach Tool
❌ No
✅ Yes
Data Accuracy
Mixed reviews
✅ High-quality, verified
CRM Integration
Basic
✅ Extensive integrations
Setup/Onboarding
manual
❌ Requires learning
Pricing Model
Credit-based
Credit-based
👉 Try Clay if you're looking for a tool that combines lead enrichment with AI-powered outreach, especially if you want to automate your sales processes without writing code.
Our Rating: ⭐️ 4.3/5 - Easy to use for managing contacts and data
✅ Good automation | ✅ Data is mostly accurate | ✅ Flexible workflows
❌ No outreach tools included
5. Breeze (Formerly Clearbit) – Real-Time Data, Now Under HubSpot
This image shows the Breeze by Hubspot
Breeze is HubSpot’s new version of Clearbit. It helps you pull fresh company and contact data right into your CRM, without doing manual research.
If you use HubSpot already, Breeze makes it easy to enrich leads, score them, and segment by firmographics, all in one place.
It’s more focused on real-time data updates than just giving a list like Lusha does.
The tool runs in the background, so your CRM always stays clean and updated.
Key Features of Breeze (Clearbit):
It updates your contact and company records in real time using public web data.
You can build smart segments using filters like company size, revenue, or job title.
If you're using HubSpot CRM, it plugs in directly, no setup needed.
You don’t need to export or run manual enrichment jobs.
You can use it to trigger workflows based on data updates, like targeting new ideal-fit leads.
Breeze (Clearbit) Pros and Cons:
Pros
Cons
✅ Real-time data enrichment inside HubSpot
❌ Only works with HubSpot CRM now
✅ Great for firms that already use HubSpot
❌ Less control if you want standalone enrichment
✅ Helps automate segmentation and scoring
❌ Not ideal for teams outside the HubSpot ecosystem
Breeze (Clearbit) Pricing:
Pricing is not public on the HubSpot site.
You need to talk to sales or request a demo for custom quotes.
It’s part of HubSpot’s Pro and Enterprise plans, depending on what features you need.
👉 Try Breeze if you're a HubSpot user who wants lead data to update automatically and trigger smart workflows, without switching platforms or exporting leads.
Our Rating: ⭐️ 4.4/5 - Good for quick data updates and scoring leads
✅ Fast data updates | ✅ Strong API | ✅ Works well with CRMs
❌ Gets expensive as you use more
6. Cognism – A GDPR-Compliant Alternative with Verified Global Leads
This image shows the Cognism homepage
Cognism is a lead generation tool built for teams that care about compliant data and accurate contact information.
It’s especially useful if your company works in the UK, EU, or other regions with strict privacy laws.
Unlike Lusha, Cognism puts more focus on data accuracy, phone reachability, and compliance.
It’s built for B2B sales teams that need verified phone numbers, international data, and intent signals, all while staying safe with GDPR and CCPA rules.
Key Features of Cognism:
You can find verified work emails and phone numbers for decision-makers, especially across EMEA and North America.
It gives you intent signals that help you focus on leads who are actively researching your type of product.
It connects smoothly with CRMs like Salesforce and HubSpot, so your team doesn’t have to copy-paste leads.
You get alerts when new contacts fit your ideal customer profile, based on live company data.
All the data you use is GDPR and CCPA compliant, no legal worries.
Cognism Pros and Cons:
Pros
Cons
✅ Strong data accuracy and compliance
❌ No public pricing; need to contact sales
✅ Works well for UK/EU companies
❌ No built-in outreach like email sequences
✅ Great for phone-based outreach
❌ Interface can take time to get used to
✅ Offers intent signals for better targeting
Cognism Pricing:
Cognism does not share pricing on its website.
You need to book a demo or contact sales to get a custom quote based on your team size and needs.
Lusha vs Cognism:
Feature
Lusha
Cognism
Lead Search
✅ Yes
✅ Yes
Phone Numbers
✅ Basic
✅ Verified, global
Compliance
❌ Limited
✅ Fully GDPR & CCPA
CRM Integration
Basic
✅ Deep Salesforce/HubSpot
Intent Data
❌ No
✅ Yes
Pricing
Credit-based
Custom quote only
👉 Try Cognism if your team needs GDPR-safe, phone-verified leads with global coverage, especially useful for outbound sales in EMEA or highly regulated industries.
Our Rating: ⭐️ 4.2/5 - Good global B2B data, follows GDPR rules
✅ High-quality data | ✅ Focus on compliance | ✅ Covers many countries
❌ Some gaps in small markets
7. Kaspr – A Simple Lusha Alternative for LinkedIn Prospecting in Europe
This image shows the Kaspr homepage
Kaspr is a lightweight lead generation tool that works mainly through LinkedIn.
It’s built for sales teams in Europe who want to quickly find emails and phone numbers while browsing LinkedIn profiles.
Compared to Lusha, Kaspr is simpler and more focused on real-time LinkedIn prospecting, especially in GDPR-regulated countries.
Key Features of Kaspr:
You can find emails and mobile numbers directly from LinkedIn using its Chrome extension.
It works well with European data and follows GDPR rules.
There’s a shared leads dashboard so your team doesn’t contact the same person twice.
You can sync data into CRMs like HubSpot and Salesforce easily.
The tool gives lead tracking alerts when someone opens or clicks your message.
Kaspr Pros and Cons:
Pros
Cons
✅ Very easy to use on LinkedIn
❌ Focused mostly on EMEA region
✅ GDPR-compliant contact data
❌ Doesn’t include email outreach tools
✅ Affordable for small teams
❌ Limited data outside of LinkedIn
✅ Shared dashboards reduce duplicate work
Kaspr Pricing:
This image shows the Kaspr pricing
Starter – €45/month for 50 credits
Pro – €79/month for 150 credits
Business – Custom pricing
Lusha vs Kaspr:
Feature
Lusha
Kaspr
LinkedIn Extension
✅ Yes
✅ Yes
GDPR Compliance
❌ Not full
✅ Yes
Mobile Numbers
✅ Basic
✅ Strong EMEA coverage
CRM Sync
Basic
✅ Native integrations
Email Outreach
❌ No
❌ No
Pricing
$39+/mo
Starts at €30/mo
👉 Try Kaspr if you mainly prospect on LinkedIn, work in Europe, and want GDPR-safe contact data in just one click.
👉 Try Skrapp.io if you want a low-cost email finder, especially for LinkedIn leads, and don’t need advanced features like phone numbers or sequences.
Our Rating: ⭐️ 3.9/5 - Cheap email finder for LinkedIn
✅ Affordable | ✅ Easy Chrome extension | ✅ Can search many emails at once
❌ Accuracy not always great | ❌ Works mostly only with LinkedIn
How to Choose the Right Lusha Alternative for Your Workflow
If you're still unsure which tool to go with, here’s a quick checklist to help you decide:
✅ Need built-in outreach? → Go for a tool like Leadsforge or Apollo that lets you find and email leads in one place.
✅ Work in a strict compliance region (like the EU)? → Cognism is your safest pick; it's GDPR-compliant and legally verified.
✅ Care most about accurate phone numbers? → ZoomInfo or UpLead are strong on direct dials and contact quality.
✅ Want simple UX without setup hassle? → Try Kaspr, Skrapp, or Hunter.io, easy to use and beginner-friendly.
✅ Looking for real-time enrichment via API? → Clearbit is great for product-led or SaaS companies needing backend enrichment.
✅ Running no-code workflows or custom automation? → Clay is your best bet, super flexible, but works best if you’re comfortable with logic or Zapier-style flows.
✅ Final Verdict: Do You Still Need Lusha in 2025?
Lusha works if all you need is basic email and phone data.
But if you’re:
Constantly hitting credit limits
Switching tools just to send a few emails
Or paying more without getting more…
Then it’s probably time to look at better options.
I tested 10 solid alternatives, each with something Lusha doesn’t offer:
Leadsforge lets you find and email leads in the same place.
Apollo has a generous free plan that includes sequences.