Leadsforge exists because prospecting was the slowest part of our own outbound. The Forge Ecosystem was built on pain we knew firsthand, with paying users and real revenue before the first product was even finished.
Frank Sondors, our CEO, spent years as a VP of Sales building and scaling outbound teams from scratch. He knew the tooling was fragmented and slow, and that fixing it meant building from the ground up rather than bolting more tools onto the pile.
In early 2023, through Y Combinator's founder matching platform, Frank met Dovydas Volodko and Daniel Sanchez. They shipped Salesforge first, then the infrastructure and deliverability products underneath it. Lead sourcing stayed the bottleneck: everything else in outbound had been automated, and teams were still digging through stale lists to find someone worth emailing.
It may have been an arranged marriage, but our Founders are a match made in heaven!
Frank is a sales leader turned founder with deep expertise in outbound strategy, team building, and revenue operations. As a former VP of Sales, he scaled teams from zero to hundreds of meetings per month and experienced firsthand the limitations of traditional sales tools. At Salesforge, he leads the company’s vision and go-to-market strategy, bringing a practical, expert approach to building tools that solve real problems for modern sales teams.
Dovydas is a serial entrepreneur and product leader with a sharp eye for turning technical complexity into seamless user experiences. As former CTO of Onectus and founder of multiple startups, he brings deep product and UX thinking to the table. At Salesforge, he leads product development and drives the evolution of the Forge Ecosystem - from infrastructure to automation.
Daniel is a technical founder with over a decade of experience building and scaling SaaS platforms. He’s led engineering teams at startups and enterprises alike. As CTO of Salesforge, he oversees architecture, system design, and everything under the hood - ensuring the platform is as fast, scalable, and secure as outbound teams need it to be.
Leadsforge handles one job and hands off cleanly. It finds and verifies the people worth contacting, then passes them to whatever sends: Salesforge for execution, Mailforge, Infraforge or Primeforge for infrastructure, Warmforge for deliverability. Or export and take the list wherever you like. The point is not that you have to use all of it. The point is that the handoff does not break.
