You searched for Cognism pricing and found nothing.
No plans. No free trial. Just a demo request.
If you're a founder, sales lead, or RevOps person, that's not helpful.
So I wrote this blog for you.
Here’s what we’ll cover:
If you’re short on time and want straight answers, keep reading. This will save you hours.
Cognism is a sales tool that provides access to phone numbers and emails of individuals you wish to contact.
It’s mostly used by outbound sales teams, especially in the UK and Europe, because the data is GDPR-compliant and more accurate.
You also get filters, intent data, and CRM integrations to help you find the right leads faster.
Cognism doesn’t show pricing anywhere publicly.
But based on verified reviews, Reddit threads, and buyer feedback, here’s how it stacks up against top tools in the same category:
📌 Note: Cognism has no free trial, no monthly billing, and no pricing page. All pricing is quote-based and behind a sales call.
Cognism pricing isn’t fixed. It depends on your team size, what features you add, and how much data you plan to use.
Here’s what affects Cognism pricing:
So when you ask Cognism for a quote, they’ll price it based on your team setup, usage, and what you need.
Cognism offers three levels of access: a free trial, the Grow plan, and the Elevate plan.
All plans are billed annually and require you to request a quote. Here’s what each includes.
Best for: Anyone who wants to test data quality before buying
What you get:
This is a real trial, but not like a full tool demo. You don’t get to use the full platform.
Instead, Cognism sends you a small batch of leads so you can check accuracy and relevance before making a decision.
No credit card or long demo required.
Best for: Small to mid-sized teams needing solid contact data
Estimated pricing: $1,500–$10,000/year base fee + a flat platform fee (often around $15,000 total)
Included features:
Limitations: No intent data or on-demand phone verification
Best for: Larger teams or companies using intent-based outbound
Estimated pricing: $2,550–$25,000/year platform fee + $2,500 per user/year
Included features:
Why it’s different: Adds intelligence on who’s likely to buy and ensures higher-quality phone data
📌 Important: Cognism does not offer self-serve signups or monthly pricing. All plans are quote-based and require a sales conversation.
Here’s a clear overview of what’s bundled in all plans versus what’s only in Elevate or an extra:
This gives you a solid view of what you're paying for and what you might need to upgrade to unlock.
If you're thinking about paying for Cognism, it helps to know what real users love and where they’ve felt let down.
I went through G2 reviews, Reddit threads, and user feedback so you don’t have to.
Here are the pros and cons of Cognism coming straight from the people using it daily.
1. Email and phone data are accurate
“Cognism is a reliable source I've used for accurate, up‑to‑date contact data. Especially in EMEA.” – Blair R., G2
If you’re tired of bounced emails and dead numbers, this is a big win. Especially in the UK and EU.
2. Diamond Data® makes cold calling smoother
“The Diamond Data feature is great for phone numbers… helped me get through to decision‑makers far more consistently.” – Blair R., G2
It’s not just email. The phone data is usable, which isn’t the case with a lot of tools.
3. GDPR-safe and built for Europe
“What I like best about Cognism is its accurate and GDPR-compliant B2B contact data, which makes prospecting much more efficient.” – Kevin O., G2
This is one of Cognism’s biggest strengths. If your market is in EMEA, you’re in good hands.
4. The Chrome extension just works
“The extension makes it super fast to grab leads on LinkedIn.” – G2 review
No clunky UX here. You can find leads while browsing and push them directly to your CRM.
5. Support is fast and helpful
“Their support team responds in seconds and actually helps.” – G2 review
Most tools promise great onboarding. Cognism actually delivers.
1. It’s not cheap, especially for smaller teams
“Great tool, but pricing can be a bit much if you’re early-stage.” – Goncalo B./ G2 review
You’ll need a decent budget. It's not built for freelancers or side hustles.
2. Data accuracy isn’t what you'd expect
“Average connection rate is 3% in Diamond Data. Data is outdated, some people left 15 years ago.” — Verified User in Consulting/ G2
Even their most premium data often fails to connect.
3. You can get locked into renewals without warning
“Very shady business practices. Told us it auto-renewed and it was too late to cancel.” — Verified User in Marketing/ G2
Many teams felt blindsided by auto-renewals, especially without assigned account managers.
4. Ethical concerns and poor trust
“Unethical, unprofessional, dealing in stolen data.” — Dan T., CEO/ G2
Some reviewers strongly question the way data is sourced and sold.
5. UI looks nice, but doesn’t work well
“The UI/UX is incredibly pleasing… but the tool does not work, no matter how polished it is.” — Verified User in IT Services.,/ G2
Nice interface, but users say it’s all surface-level; the actual results disappoint.
If you're a sales team targeting Europe and care about data quality, Cognism checks a lot of boxes.
But if you're price-sensitive or focused on the US market, it might not be your best first choice.
Not every team will get equal value from Cognism. Some are a great fit. Others may need something more flexible or region-specific.
Below is a clear breakdown of who should consider Cognism and who might want to look elsewhere.
Cognism is often compared to tools like Apollo, Seamless.ai, and Leadsforge, but each of them plays in a different lane.
Some offer public pricing and free trials. Others focus more on the US or early-stage teams. Cognism, on the other hand, keeps pricing private but shines in GDPR-safe EU outreach.
Here’s how they stack up side by side.
If you're outbound-heavy in Europe, Cognism may be worth the quote.
But if you're a startup or targeting US prospects, there are faster, more flexible options.
Cognism works well for some teams, but it’s not always the best first pick.
If any of the situations below sound familiar, you're likely better off with a tool that’s easier to try and scale.
For teams in these buckets, tools like Apollo or Leadsforge will give you more control, faster setup, and better visibility upfront.
Cognism is a solid option, but only if you’re the right kind of team.
It’s built for sales orgs selling into Europe, care about compliance, and have the budget to commit long-term.
But for many othersespecially US-focused or early-stage teams, Cognism pricing can be a dealbreaker. No public plans, no trial, and everything behind a sales call.
Here’s the bottom line:
Instead, try Leadsforge with 100 free credits, no meetings, no forms.
Spin up real leads, test the system, and start outbound in minutes.