If you're reading this, you're probably looking for honest BetterContact reviews before trying it yourself.
Whether you're a small business owner, marketer, sales lead, or a founder, you're likely asking:
“Is BetterContact good, or just another CRM with a nice design?”
I get it. That’s why I went through 100+ real user reviews from G2, Reddit, and Trustpilot, so you don’t have to.
✅ What people love ✅ What they complain about ✅ Who it's actually good for ✅ And how it stacks up against Leadsforge
If you're exploring CRM tools and want to avoid wasting time (or money), this post is for you.
Let’s break it down.
TL;DR: BetterContact is a simple tool to track and follow up with leads, great for small teams, not built for scale.
What Is BetterContact?
This image shows the Better Contact homepage
BetterContact is primarily a data enrichment tool that helps you find and verify email addresses and phone numbers for potential leads.
It’s built for sales teams, marketers, and founders who need accurate contact data fast, without using a full CRM.
Here’s what it does:
Finds business emails and phone numbers using 15+ data sources
Verifies contacts in real time, so you don’t waste emails on dead leads
Works inside tools like Google Sheets and HubSpot
Cuts bounce rates with smart email verification and catch-all detection
It’s a simple and powerful contact finder, great if you want clean lead data without all the CRM clutter.
BetterContact: Key Features Breakdown
BetterContact is designed to make lead discovery and validation easy.
It uses smart AI and real-time checks to give you clean, usable contact info.
Here are the key features of BetterContact:
Feature
What It Does
Waterfall Enrichment
Queries 20+ data sources (like Apollo, Hunter, RocketReach) to find contact info from the best match first.
Real-Time Verification
Uses a 4-layer check (SMTP + catch-all) to confirm deliverable leads—no charge for invalid data.
Catch-All Detection
Distinguishes safe catch-all emails from risky ones using advanced testing protocols.
Export to Sheets & CRMs
Integrates with Google Sheets, HubSpot, and others for easy contact exporting.
Flexible Credit Model
Works on a pay-per-verified-result basis, only pay when data is confirmed valid.
API Access
Enables direct programmatic enrichment and verification via API.
Lets you use BetterContact inside your tools or workflow systems via API integration
BetterContact Pricing
Let’s break down BetterContact’s pricing: what you’re paying for, what you get, and what you need to watch out for.
This image shows the Better Contact pricing
I. Plan Overview
Plan
Price / Month
Credits Included
Best For
Key Benefits
Starter
$15
200 credits → 200 emails or 20 phone numbers
Freelancers, side projects
Affordable way to get started with verified contact data.
Pro
$49
1,000 credits → 1,000 emails or 100 phones
SMBs, agencies, growth teams
Reliable lead data at scale, bulk processing, Sheets/HubSpot integrations.
Enterprise
Custom (starts ~$799)
High-volume, negotiable credit limits
Larger sales teams, platforms
API access, dedicated support, custom enrichments, team-wide usage.
How credits work:
1 email = 1 credit
1 phone number = 10 credits
You only pay for successful, verified results
Invalid results don’t cost anything
II. What’s Included in Every Plan
Access to 20+ data providers (like Apollo, Hunter, RocketReach, Lusha) via waterfall enrichment
Real-time email & phone verification using a 4-step verification process (including catch-all detection)
Google Sheets extension for bulk enrichment directly in spreadsheets
HubSpot integration (push contacts directly into your CRM)
Make.com & Zapier-style automation via open API
Roll-over credits (unused credits carry over, up to your plan limit)
Data compliance with GDPR, CCPA, EU DSGVO
Free 50-credit trial, no credit card needed
III. What You Should Know
No charge for bad or undeliverable data, credits are only used on verified results
Credits roll over each month (capped at your plan’s included amount)
Phone lookups cost more (10x vs. email), plan usage runs out faster with phone enrichments
No built-in outreach tools, it’s not a CRM or email sender; you’ll need to pair it with something else
Enterprise plans require direct sales contact, no self-serve purchase option
IV. Quick ROI Check
Let’s say:
You’re on the Pro Plan ($49/month)
You enrich 1,000 verified leads (emails)
Your cold email conversion rate is 1%
Your deal value is $300
You only need 1 deal/month to break even, and you still have 999 more leads to go.
If you’re conducting cold outreach or list building and need clean data, BetterContact is one of the most cost-effective tools available.
But if you’re looking for deal tracking, campaign logic, or CRM-style workflows, it’s not what this tool is for.
BetterContact Use Cases We’ve Seen Work Best
BetterContact isn’t built for big, complex sales teams, and that’s okay.
It shines when used by small teams and solo users who need clean contact data quickly without setting up a full CRM system.
Here are the types of users who get the most value from it:
Use Case
Why It Works Well
Solo founders doing outreach
Simple setup, easy to find verified leads fast.
Freelancers & consultants
Saves time with quick email/phone lookups.
Small sales or GTM teams
Clean lead lists help speed up cold outreach.
Marketing teams building lists
Easy exports to Google Sheets or HubSpot for campaign prep.
Agencies managing client leads
Scales contact enrichment across projects without needing a CRM.
Startups testing new offers
Low-cost way to validate cold outreach and messaging quickly.
If you need a quick and reliable way to obtain contact information, this tool does the job.
Pros and Cons of BetterContact (Based on Real User Feedback)
We analyzed over 100 reviews across G2, Capterra, and Reddit to understand what users love and what frustrates them.
⭐️ Average Ratings by Platform
Source
Avg Rating
What Users Say Most
G2
4.8 / 5
Super accurate data, helpful support, clean interface.
Capterra
5 / 5
Email finding rate increases.
Reddit
Mixed
Great for early users, not ideal for scaling or custom CRMs.
✅ Top Pros of BetterContact
1. High Accuracy for Emails: Many users liked that BetterContact delivers highly accurate email results, even better than tools like Lusha.
This image shows the BetterContact G2 review
2. Only Charges for Valid Contacts: Users appreciated that they’re only charged for emails or phone numbers that actually work, no credits wasted.
This image shows the BetterContact G2 review
3. Reliable Contact Information: Accurate emails and phone numbers are a core strength.
This reliability helps users confidently reach out to prospects without fear of outdated or incorrect data.
This image shows the BetterContact G2 review
4. Easy to Use: Users find the platform intuitive, with quick CSV imports and straightforward enrichment workflows. The updated UI was also positively mentioned.
This image shows the BetterContact G2 review
❌ Top Cons of BetterContact
1. Limited Control Over Mobile Number Filtering: Users wish they could filter mobile numbers by country code before enrichment.
Currently, the inability to exclude irrelevant numbers results in wasted credits on data they don't need.
This image shows the BetterContact G2 review
2. Occasional Platform Bugs: Some users experience occasional bugs or glitches while using the platform.
Although the support team is responsive, these issues can disrupt workflows.
This image shows the BetterContact G2 review
3. Lack of Gmail/Yahoo Email Coverage: Some users are disappointed that BetterContact excludes emails from providers like Gmail and Yahoo, which are often used by small businesses and sole proprietors.
This limitation can reduce lead coverage in certain segments.
This image shows the BetterContact G2 review
4. No Website Data Scraping Feature: Users note the lack of a built-in web scraping capability to enrich leads directly from websites.
This limits the ability to gather additional contact information from custom or niche sources.
This image shows the BetterContact G2 review
BetterContact Direct Review Quotes from G2
Here are some verified user comments from G2:
"A game changer for contact data enrichment!" — Nouman K.
"Best email/mobile number database I have used" — Nicholas E.
“Nothing really, the UX could be a little better but it's a fairly new platform and I imagine this will come with time. However it does exactly what it is suppose to!” — Connor H.
“There are bugs, you can not cancel the process when it beginns and the support is like shit.” — Anonymous User
BetterContact Pros and Cons: Quick Summary Table
Feature Area
What Users Say Mostly
Email Accuracy
✅
“98% deliverable match rates vs ~70% from other tools.”
Ease of Use & Integration
✅
Highly intuitive, especially with the Google Sheets plugin.
Pricing Model
✅
Pay-per-verified result, no charge for bad or missing data.
Support
✅
Fast, real-person responses with helpful support.
Coverage (Global / Niche)
⚠️
Less reliable data outside major regions like US/UK.
Phone Lookup Costs
⚠️
Phone data costs 10× more credits than email, can burn plans quickly.
No Built-in CRM/Outreach
⚠️
Tool only enriches data, doesn’t send emails or manage campaigns.
Lack of Reporting
⚠️
No dashboards or analytics, exports are CSV-only.
After seeing what users love and what they struggle with, let’s break it down clearly: who is BetterContact right for, and who might hit its limits?
✅ BetterContact Is a Good Fit If:
You’re a solo founder, freelancer, or small team doing lead gen on a budget
You don’t want a full CRM, just verified emails and phone numbers that work
You use Google Sheets and want to enrich contact lists quickly
You mostly target US/UK or other major English-speaking markets
You’re okay managing outreach separately using other tools
❌ BetterContact Might Not Work If:
You want to send cold emails or run follow-up campaigns from the same platform
You need dashboards, analytics, or performance tracking
You sell in niche or international markets with lower data coverage
You’re managing a large sales team or complex workflows
You need CRM features like deal tracking or user permissions
In short, BetterContact is fast, simple, and great for clean lead data.
But if you're building a full sales system or scaling multi-channel campaigns, you'll need more than just enrichment.
BetterContact vs Leadsforge (What Makes Leadsforge Better)
BetterContact is great if you just want to enrich existing lead lists with email and phone data.
Leadsforge, however, helps you find verified B2B leads using AI-based targeting.
This image shows how to find B2B leads from Leadsforge
Feature Comparison: BetterContact vs Leadsforge
Feature
BetterContact
Leadsforge
Lead Discovery
Upload your list for enrichment
Describe your ICP; AI builds the list
Email Verification
✅ Yes
✅ Yes
Phone Data
✅ Often included
❌ Email-first only
Enrichment UI
Spreadsheet + extension
Clean prompt-based interface
CSV Upload Support
✅ Yes
✅ Yes
CRM Export
✅ Google Sheets, HubSpot
✅ HubSpot, Salesforce
Outreach Included
❌ No
❌ No
Pricing Model
Pay-per-result; credits roll over
Starts at $49/month; credits never expire
Best For
Teams enriching existing databases
Teams who want fresh, verified leads from scratch
Why Leadsforge Wins (If You Want Smarter Leads)
Real-time enrichment: Contact and company data is enriched live when you search, instead of relying on static lists.
No guesswork in list building: Instead of uploading your own lists, you just describe your ICP and let Leadsforge generate the leads.
Smarter way to spend credits: You don’t pay for static lists. You get leads filtered by actual buying signals and don’t lose unused credits.
Ideal for GTM teams that want precision: If you’re serious about conversion and don’t want to waste time chasing cold, static leads, Leadsforge is a better fit.
BetterContact is great if you already have a list. But if you want to discover leads who are actively looking, Leadsforge gives you the edge.
Is BetterContact Worth It?
If you’re just looking for clean emails and phone numbers that actually work, then yes, BetterContact is totally worth using.
It’s simple, gets the job done, and doesn’t waste your credits on bad data. For solo founders, small teams, or anyone doing light outreach, it’s a solid choice.
But let’s be honest…
Most businesses don’t just want names and emails.
They want buyers. People who are actually ready to talk.
That’s where BetterContact starts to fall short, and where Leadsforge starts to shine.
Instead of switching between tools, Leadsforge helps you:
Search leads using natural language (no filters needed)
Get enriched contact + company data instantly
Export and act on the data right away
If you're ready to move beyond basic contact lists...