7 Best Lead Enrichment Tools For B2Bs
Bad data kills deals.
We’ve seen it over and over, outdated titles, missing fields, broken records clogging your CRM.
That’s why we did the work.
We reviewed dozens of tools and narrowed them down to the 7 best lead enrichment platforms built for B2B marketers.
In this blog, you’ll get:
✅ A quick breakdown of what each tool does
✅ Side-by-side comparison table (so you’re not guessing)
✅ Real pros, cons, pricing, and who each tool is best for
✅ Clear recommendations for what’s worth it, and what’s not
If your team relies on clean data to close deals, this guide will save you time, budget, and frustration.
Let’s get into it.
TL;DR – Top 7 Lead Enrichment Tools at a Glance
- Leadsforge – Best for real-time lead enrichment
- Clearbit – Best for SaaS lead personalization
- ZoomInfo – Best for deep enterprise-level data
- Lusha – Best for LinkedIn contact enrichment
- Apollo.io – Best for enrichment + outbound in one
- Hunter.io – Best for fast, verified email discovery
- UpLead – Best for accuracy-focused B2B data
What Is a Lead Enrichment Tool?
A lead enrichment tool is a software that automatically adds missing details to a lead, like their job title, company name, location, industry, and LinkedIn profile, using just basic info like an email or website domain.
Instead of searching for this information yourself, the tool finds it for you in seconds.
It helps you build a full picture of your leads so you can reach out more effectively
Here’s how it fits into your workflow:
- You collect a lead, maybe just a name or email
- The tool fills in the rest: role, company size, LinkedIn, etc.
- That data goes into your CRM, email tool, or sales platform
- You now have a complete profile to work with
Common Use Cases:
- CRM enrichment – Keep your database clean and complete
- Personalized outreach – Use job titles or industries in your emails
- Lead scoring – Prioritize leads based on company size or role
Lead enrichment tools save time, reduce manual work, and help you connect with the right people faster.
How We Evaluated the Best Lead Enrichment Tools
Most tools look great in a demo. But we tested what matters when you’re trying to enrich leads and move fast.
Here’s what we checked:
- Can it enrich leads automatically without manual work?
- Is the data correct and up to date?
- Does it work well with tools like HubSpot or Salesforce?
- Is it fast, or does it slow you down?
- Is the price fair for what it gives?
- Can it handle large numbers of leads or users?
- Can you use the data to personalize emails or outreach?
- Does the support reply quickly if something breaks?
These are the things that matter when you're running live campaigns, not just browsing feature lists.
7 Best Lead Enrichment Tools for B2Bs: Quick Comparison
Now let’s take a closer look at each tool to see what they offer, how they work, and who they’re best for.
1. Leadsforge – Best for fast, real-time B2B Lead Enrichment
Leadsforge is a B2B lead enrichment tool that helps you find and complete lead data quickly.
You just describe your ideal customer, and it gives you a list of verified leads with missing details filled in, like job title, company name, LinkedIn, and email.
It works fast and is built for teams that want simple, accurate data without manual research.
Key Features of Leadsforge
- You can describe your ideal lead in a chat interface
- It enriches data automatically with job title, company, and more
- The tool verifies emails before exporting
- It works well with tools like Salesforce and HubSpot
- You can export leads to CSV or use them inside Salesforge
- Credits roll over if you don’t use them all each month
Leadsforge Pricing
- $49/month, includes 2,000 export credits
- $588/year, includes 28,000 export credits
- Extra credit is available if needed
- Unused credits roll over to the next month
Pros and Cons of Leadsforge
Our Verdict
Leadsforge is simple, smart, and fast. If you need clean leads without spending hours building filters, it’s worth trying, especially if you're running high-volume outreach or scaling a team.
It is best for B2B teams that want fast, verified lead data without complex filters or manual work.
⚡ Want GDPR-compliant, real-time enrichment with CRM syncs?
👉 Book a quick Leadsforge demo, built for high-volume RevOps teams.
Next up, let’s break down Clearbit, a trusted tool for real-time firmographic enrichment.
2. Clearbit – Best for Real-Time B2B Lead Enrichment and Company Insights
Clearbit is a B2B lead enrichment tool that helps you fill in missing lead details like job title, company size, industry, and location using just an email or domain.
It can also identify which companies are visiting your website. Clearbit integrates with tools like Salesforce and HubSpot.
Clearbit is now part of HubSpot and operates under the name Breeze.
Key Features of Clearbit
- Clearbit keeps your records up to date by automatically refreshing lead and company data in real time.
- The platform can identify anonymous website visitors and show you which companies are browsing your site, even if they don’t submit a form.
- Clearbit integrates with popular CRMs like HubSpot and Salesforce, so your enriched data flows directly into your sales and marketing systems.
- It provides over 100 data points per contact or company, giving you a detailed view of your leads and accounts.
- To ensure accuracy, Clearbit uses a mix of public, proprietary, and partner data sources.
Clearbit Pricing
- Free plan includes 25 monthly credits for basic enrichment and visitor tracking.
- Growth plan starts around $150–$275/month for 125–1,000 credits.
- The business plan has custom pricing for teams needing larger volume and features.
Pros and Cons of Clearbit
Our Verdict
Clearbit (now Breeze by HubSpot) is a strong lead enrichment solution for B2B teams that need real-time data and visitor tracking.
It works well inside your CRM and helps personalize outreach. It’s a good fit for growing teams, though the cost may be high for smaller businesses.
Next, let's take a look at ZoomInfo, a tool known for its extensive B2B contact database and advanced search capabilities.
3. ZoomInfo – Best for Enterprise-level B2B Lead Enrichment and Sales Data
ZoomInfo is a lead enrichment tool made for large B2B sales teams. It helps you find full contact and company details so your team can reach out to the right people.
You can search for leads, get extra info like company size and job title, and update your CRM with the latest data.
ZoomInfo also shows you which companies are actively researching products like yours, which helps you focus on the leads most likely to buy.
Key Features of ZoomInfo
- ZoomInfo gives you complete contact and company details like name, job title, industry, and revenue.
- It updates lead information in real time so your CRM stays accurate.
- The platform includes “intent data” to show which companies are looking for products or services like yours.
- It connects with CRMs like Salesforce and HubSpot so your team can work faster.
- You can use filters and AI tools to find, score, and group leads based on how likely they are to buy.
- It also helps with lead segmentation and personalized outreach.
ZoomInfo Pricing
- Professional Plan: Starts around $15,000/year for core features and database access.
- Advanced Plan: Around $25,000–$30,000/year, includes intent data and advanced filters.
- Elite Plan: Custom pricing for large companies with bigger needs.
Pricing depends on team size, usage, and features. You’ll need to request a quote from ZoomInfo directly.
Pros and Cons of ZoomInfo
Our Verdict
ZoomInfo is a powerful tool for large B2B sales teams that need rich, up-to-date data. It’s best for companies with big outreach plans and the budget to support it.
While it offers lots of useful features, the high price and learning curve make it harder to recommend for smaller teams.
Next, let’s take a look at Lusha, a tool that’s much easier to use and great for finding contact details quickly, especially for outbound sales.
4. Lusha – Best for Finding Contact Details Quickly for Outreach
Lusha is a B2B lead enrichment tool that helps you find verified emails and phone numbers of people you want to reach out to.
It works as a Chrome extension inside LinkedIn and your browser, making it easy to grab contact info without switching tabs.
It’s ideal for small sales teams who want fast and accurate data without complexity.
Key Features of Lusha
- You can get verified business emails and phone numbers with just one click.
- The Chrome extension lets you view contact info right from LinkedIn or company websites.
- It integrates with CRMs like HubSpot and Salesforce, so enriched data syncs directly.
- You can upload lead lists and enrich them in bulk.
- Lusha alerts you when someone in your target list changes jobs or shows buying intent.
- Team managers can track usage and control how credits are spent.
Lusha Pricing
- Free Plan: $0/month, 50 credits per user/month
- Pro Plan: $22.45/month per user (billed annually), 3,000 credits/year
- Premium Plan: $52.45/month per user (billed annually), 7,200 credits/year
- Scale Plan: Custom pricing for large teams
Each credit lets you unlock one email or phone number.
Pros and Cons of Lusha
Our Verdict
Lusha is a great option for small sales teams or individual reps who need to quickly find contact info. It’s fast, simple, and works directly inside LinkedIn.
But if you need to enrich large lists or reach leads across multiple regions, the higher plans may be necessary.
Next, let's explore Apollo.io, a tool known for its comprehensive sales engagement features and extensive contact database.
5. Apollo.io – Best for B2B Teams That Want Enrichment + Outbound in One Place
Apollo.io is a tool that helps B2B teams find, enrich, and reach out to leads, all from the same platform.
It has a huge database of people and companies, and it lets you run cold email campaigns without switching tools.
This makes it great for small or growing sales teams that want everything in one place.
Key Features of Apollo.io
- You can search from over 275 million contacts and 70 million companies.
- It enriches your CRM data by adding missing info like job titles, emails, and phone numbers.
- You can build and send email sequences directly inside Apollo.
- It tracks opens, clicks, and replies so you know what’s working.
- The Chrome extension lets you pull contact data from LinkedIn easily.
- Apollo connects with tools like Salesforce, HubSpot, and Gmail.
- You can score leads, set tasks, and manage replies — all in one dashboard.
Apollo.io Pricing
- Free Plan – $0/month, basic features
- Basic – $49/user/month (billed annually)
- Professional – $79/user/month (billed annually)
- Organization – $119/user/month, advanced permissions, team tools, and more control
Pros and Cons of Apollo.io
Our Verdict
Apollo.io is a strong pick if you want to do both enrichment and outreach in one place.
It saves time by keeping everything under one roof, from finding leads to sending emails.
It’s a great fit for small or mid-size B2B teams that don’t want to use multiple tools.
Next, let’s check out Hunter.io, a tool that’s great for finding email addresses, especially if you start with just a company or domain name.
6. Hunter.io – Best for Lean Teams doing Email-First Outreach
Hunter.io helps you find and verify professional email addresses. It’s especially useful if you only know someone’s name and the company they work for.
You can also see a full list of emails connected to a company domain. It’s a good tool for small teams who do cold outreach over email.
Key Features of Hunter.io
- You can search for a person’s email by entering their name and company.
- It shows all available email addresses from a given company domain.
- The tool verifies if an email is valid before you send anything.
- You can upload a list and find or verify emails in bulk.
- It lets you run cold email campaigns with automated follow-ups.
- You can connect it to tools like HubSpot, Salesforce, and Google Sheets.
Hunter.io Pricing
- Free – $0/month: 25 searches, 50 verifications/month
- Starter – $49/month: 500 searches, 1,000 verifications/month
- Growth – $149/month: 5,000 searches, 10,000 verifications/month
- Business – $299/month: 10,000 searches, 40,000 verifications/month
- Enterprise – Custom pricing
Pros and Cons of Hunter.io
Our Verdict
Hunter.io is great for teams that rely on email and need to find verified contact info quickly.
It’s simple to use and does its job well, especially for small businesses and solo founders.
If you just need clean email data, without advanced outreach, it’s a strong choice.
Finally, let’s look at UpLead, a tool known for its high-quality B2B data and strong accuracy guarantees.
7. UpLead – Best for SMBs Prioritizing Data Accuracy
UpLead is a B2B lead enrichment and prospecting tool focused on providing clean, verified contact data.
It’s built for sales and marketing teams that want accurate leads without wasting credits on outdated emails.
With strong filters and real-time verification, it's great for businesses that care about quality over quantity.
Key Features of UpLead
- You can search from a database of over 160 million contacts across 200+ countries.
- It verifies every email in real-time before you download, reducing bounces.
- You can filter by job title, industry, company size, technologies used, and more.
- It lets you enrich your own contact lists by filling in missing details.
- It connects with CRMs like HubSpot, Salesforce, and Zoho.
- You can use the Chrome extension to get contact data while browsing LinkedIn or company websites.
UpLead Pricing
- Essentials – $99/month: 170 credits/month
- Plus – $199/month: 400 credits/month
- Professional – Custom pricing: For teams with larger needs
- Free trial – 5 credits (with email verification)
Pros and Cons of UpLead
Our Verdict
UpLead is a good choice if you want reliable data and fewer bounced emails. It’s built for accuracy, not bulk scraping.
If you’re a small or mid-size team looking to get quality leads into your CRM, it’s worth the price.
How to Choose the Right Lead Enrichment Tool
That depends on how you find leads, what channels you use, and how much control you want over your data.
Here’s a simple breakdown based on real-world use cases:
Final Thoughts
Still unsure which lead enrichment tool to pick? Here’s a quick recap to help you decide:
- Use LinkedIn daily? → Go with Lusha
- Need outreach + enrichment in one? → Try Apollo.io
- Just want verified emails fast? → Use Hunter.io
- Care about clean, accurate data? → Choose UpLead
- Have a big sales team? → ZoomInfo fits better
- Run a SaaS or PLG funnel? → Check out Clearbit
✅ But if you want something that’s:
- Fast
- Simple to use
- Gives you clean, verified leads
- Works with your CRM
- And saves you hours of manual work...
👉 Leadsforge might be your best bet.
Try it out, and see how much easier lead enrichment can be.