10 Best Buyer Intent Tools in 2025 (With Pricing & Use Cases)

If you’re in B2B sales, you know the hardest part is figuring out who is actually ready to buy. 

Most of the time, reps spend hours chasing cold leads that never reply.

Buyer intent tools solve this problem.

They show you clear signals when a company is researching your type of product, comparing vendors, or making moves that suggest they’re ready to purchase.

This means instead of guessing, your team can:

• Spot real buyer interest.
  
  
• Reach out at the right time.
  
  
• Focus on accounts that are most likely to convert.
  
  

In this blog, I’ll walk you through the 10 best buyer intent tools in 2025. You’ll see what each tool offers, how much it costs, and the kind of buying signals it can track. 

By the end, you’ll know which one fits your sales process best and how to use intent data to win more deals.

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TL;DR – 10 Best Buyer Intent Tools in 2025

1. Leadsforge – Best for verified buying signals with real proof (hiring, funding, product launches).
   
   
2. SalesIntel – Ideal for account-based selling using Bombora intent data.
   
   
3. UpLead – Great for small teams that need simple intent tracking with enrichment.
   
   
4. Lead411 – Best for U.S.-focused growth intent signals.
   
   
5. Apollo.io – Ideal all-in-one sales platform with built-in intent tracking.
   
   
6. Seamless.ai – Great for real-time buying signals and fast prospecting.
   
   
7. Lusha – Best for LinkedIn-based intent signals and verified contacts.
   
   
8. Bombora – Ideal if you want a pure intent data provider trusted by other platforms.
   
   
9. 6sense – Best for enterprise ABM and predictive intent scoring.
   
   
10. Cognism – Great for global teams that need intent plus mobile data.
    

Must-Have Features in a Buyer Intent Tool

A good buyer intent tool doesn’t just give you a list of companies, it helps you know who is ready to buy and when. 

The right tool makes it easy to spot signals, trust the data, and act quickly.

Here are the features that matter most:

• Accurate, verified data – You need contact and company info you can trust, not outdated emails that bounce.
  
  
• Fresh intent signals – Buyer signals should update often, so you reach prospects when they’re really active.
  
  
• Multi-source tracking – The best tools collect signals from many places like websites, social posts, hiring activity, tech adoption, and funding news.
  
  
• CRM integrations – It should connect smoothly with systems like Salesforce, HubSpot, or Zoho, so your team doesn’t waste time copying data.
  
  
• Alerts and automation – The tool should notify you as soon as a company shows buying intent, helping you act fast.
  
  
• Scalability – Whether you’re a small team or an enterprise, the tool should be able to grow with your prospecting needs.
  

With these features, a buyer intent tool turns raw data into real sales opportunities.

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How We Evaluated the 10 Buyer Intent Tools

To make this list, we looked at what really matters for sales teams. Each tool was checked on these points:

• Accuracy – Does the tool give verified contacts and signals you can trust?
  
  
• Freshness – How often is the intent data updated (daily, weekly, monthly)?
  
  
• Coverage – Does it track signals from different sources like web, social, hiring, and funding?
  
  
• Ease of use – Can sales reps start using it quickly without long training?
  
  
• Integrations – Does it connect easily with CRMs like Salesforce, HubSpot, or Zoho?
  
  
• Value for money – Do you get strong intent data for the price you pay?
  

These checks helped us pick the 10 buyer intent tools in 2025 that can actually help teams find in-market buyers and close more deals.

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10 Best Buyer Intent Tools in 2025 – Feature Comparison

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1. Leadsforge – Best for Verified Buyer Intent Signals

Leadsforge is like a search engine for B2B intent signals. 

Instead of handing you a static list of names, it shows you which companies are actually making moves that suggest they’re ready to buy.

You can type your ideal customer profile (like “SaaS startups hiring sales reps in New York”), and Leadsforge will scan across multiple data sources to find verified contacts linked to those signals. 

Each match comes with proof, such as a LinkedIn job post, funding news, or product launch announcement.

This means you’re not guessing anymore. You’re reaching out to companies at the right time, with context that makes your outreach far more relevant.

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Key Buyer Intent Features of Leadsforge

• Intent Enrichment – You can add signals like “Hiring outbound sales reps” or “Raised funding”. Leadsforge checks public sources and tells you yes/no with proof.

• Behavior Proof – Each signal comes with evidence, such as a LinkedIn post or company update, so you know it’s not random.
  
  
• Lookalike Search – Upload one company, and Leadsforge finds others with similar profiles showing the same signals.

• Follower Mining – Converts LinkedIn company followers into a list of warm, intent-driven leads.
  
  
• Auto Verification – Every email, phone number, or LinkedIn profile is checked, so your outreach has a higher chance of landing.

Pros of Leadsforge

• It is simple to use, you just describe your target audience in plain words, and it delivers a list with intent signals.

• The proof attached to each signal makes it easier to trust the data compared to other tools.
  
  
• It saves hours of manual research by automatically verifying emails and LinkedIn profiles.
  

Cons of Leadsforge

• Very niche industries may return fewer leads than broad searches.
  

Leadsforge Pricing

• Free Trial → 100 free credits to test intent signals.
  
  
• Essential Plan → $49/month with 2,000 credits (unused credits roll over).
  
  
• Annual Plan → $588/year with 28,000 credits upfront.
  
  
• Extra Credits → Can be added any time if you need more.
  

Use Cases of Leadsforge

Leadsforge lets you add intent signals on top of your ICP search, so different teams can use it in practical ways:

In short, Leadsforge is ideal if you want leads backed by proof of intent. You start with your ICP, enrich the list, and then add signals that show real buying activity. 

Try Leadsforge now and get 100 free credits!

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2. SalesIntel – Best for Multi-Source Buyer Intent Data

SalesIntel is a pipeline generation tool that combines AI with human-verified B2B data to accelerate revenue growth.

Instead of wasting time on companies that aren’t ready to buy, it combines data from multiple sources (Bombora + SalesIntel PredictiveIntent + website visitor tracking) to show who is actively researching solutions like yours.

SalesIntel layers on signals such as site visits, competitor interest, and real-time news alerts, giving your team the context to engage buyers before the competition does.

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Key Buyer Intent Features of SalesIntel

• Multi-Source Intent – Combines Bombora’s Buyer Intent topics with SalesIntel’s own PredictiveIntent for broader coverage.
  
  
• Website VisitorIntel – See which companies visit your website, even if they don’t fill out a form.
  
  
• Competitor Tracking – Find accounts engaging with your competitors and get in front of them earlier.
  

Pros of SalesIntel

• It has human-verified contact data, which reduces bounce rates compared to other tools.

• The VisitorIntel feature is a game-changer for knowing which target accounts are on their website.
  
  
• It offers unlimited credits in higher tiers, removing credit restrictions common with competitors.
  

Cons of SalesIntel

• There is limited transparency on pricing and tier structure.
  
  
• It can't automatically enrich your existing HubSpot companies witth intent data. 

• Results can lag slightly when running larger searches.
  

SalesIntel Pricing

• Free Trial → Available.
  
  
• Unlimited Plan → Pricing is customized, but includes unlimited contact exports and enrichment credits.
  
  
• Add-Ons → VisitorIntel, AdsIntel, and Advanced Intent can be added on top of the core plan.

(SalesIntel does not list fixed public pricing; you need to request a quote for team-based plans.)

Use Cases of SalesIntel

Here’s how different teams use SalesIntel’s buyer intent signals:

In short, SalesIntel is best if you want multiple sources of intent in one platform. 

Also Read: 100+ SalesIntel User Reviews & Pricing Breakdown

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3. UpLead – Buyer Intent Data with Bombora

UpLead helps you find companies that are already showing signs they want to buy what you sell.

Instead of chasing random leads, you get data that shows which businesses are reading about, researching, or comparing products like yours.

What makes UpLead strong is its direct partnership with Bombora, one of the best intent data providers in the world. 

This means you don’t just get scraped signals, you get reliable data that’s collected with consent and refreshed often.

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Key Buyer Intent Features of UpLead

• Bombora Integration – Access to one of the largest intent data cooperatives, with thousands of tracked topics.
  
  
• Buying Signals – See what prospects are reading, searching, or comparing before they even talk to you.
  
  
• Sales & Marketing Fit – Use intent data to build target lists, segment accounts, and send the right message at the right time.
  
  
• CRM Integrations – Send leads straight into Salesforce, HubSpot, Pipedrive, Outreach, Mailshake, or even Zapier.
  
  
• Verified Data – Every lead comes with validated emails and phone numbers, so you’re not wasting credits.
  

Pros of UpLead

• Emails are checked instantly, so users avoid wasting credits on invalid data.

• UpLead’s contact accuracy is high, which makes outreach more effective.
  
  
• The easy CRM integrations save hours of manual work.
  

Cons of UpLead

• Buyer intent is only available on higher plans.
  
  
• Finding contacts in specific industries or smaller regions can be harder.

UpLead G2 review about its database

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UpLead Pricing

• Free Trial → 7 days, 5 free credits.
  
  
• Essentials Plan → $99/month for 170 credits.
  
  
• Plus Plan → $199/month for 400 credits.
  
  
• Professional Plan → Custom pricing (includes Buyer Intent Data, API access, and competitor insights).
  

Use Cases of UpLead 

In short, UpLead is best if you want trusted intent data powered by Bombora along with verified emails and phone numbers. It’s a simple way to cut out guesswork and focus on leads that are most likely to buy.

Next, let’s look at Lead411, which mixes buyer intent data with verified direct dials for faster outreach.

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4. Lead411 – Buyer Intent Data with Bombora

Lead411 is a sales intelligence platform that combines verified contact data with Bombora’s B2B intent signals.

This means you can not only find the right people to contact but also know when those companies are actively researching topics related to your product.

Instead of guessing who to reach out to, you can focus on accounts that are showing clear buying signals.

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Key Buyer Intent Features of Lead411

• Bombora Integration – Pick from 5–25 intent topics (like “CRM software” or a competitor’s name) to track companies researching those topics.
  
  
• Growth Intent Data – Combines intent signals with company triggers like funding, hiring, or new office openings to score the “hottest” prospects.
  
  
• Lead Scoring – Companies with multiple strong buying signals (e.g., hiring + funding + intent search) get higher scores.
  
  
• Triple Verified Emails – Every contact is verified through SMTP, human checks, and open validation.
  
  
• Double Verified Direct Dials – Phone numbers are cross-checked for accuracy and location match.
  

Pros of Lead411

• Intent data is cheaper through Lead411 than buying directly from Bombora.
  
  
• Lead scoring makes it easy to spot the best opportunities quickly.
  
  
•  It has a clean interface and easy filtering options for U.S. accounts.

Cons of Lead411

• The Chrome extension is intrusive and not very helpful in comparison to the web-based platform.

• Coverage for niche industries or regions can be weaker.
  
  
• The platform feels clunky in parts and can take time to master.
  

Lead411 Pricing

• Free Trial → 7 days, includes 50 exports.
  
  
• Basic Plus Unlimited → $99/month per user with 200 exports/month (extra exports $0.50 each).
  
  
• Enterprise Plans → Custom pricing with flexible exports and Bombora intent included.
  
  
• Pro with Bombora Intent → Custom pricing for intent-enabled plans.
  

Use Cases of Lead411

In short, Lead411 is ideal if you want Bombora intent data combined with verified contact information at a lower price point. 

It’s a strong pick for teams that need both accuracy and buying signals without paying enterprise-level Bombora pricing.

Related Read: Lead411 Pricing & Review – Based on 100+ Real People’s Experience

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5. Apollo – Best for All-in-One Prospecting With Built-In Buying Intent

Apollo lets you find leads and run outreach in one place, and you can layer Buying Intent right into your searches. 

Intent is powered by LeadSift (a Foundry company) and Bombora inside Apollo, so you can see which companies are actively researching topics like yours, how recently they did it, and how strong the interest looks. 

Intent data updates weekly and you can set email alerts when new warm accounts pop up.

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Key Buyer Intent Features of Apollo

• Multi-source signals – LeadSift/Bombora pull signals from public web, content engagement, social, news, and company sites.
  
  
• Large topic catalog – Search across 1,600+ (LeadSift) and 14,000+ (Bombora) intent topics; include competitors and niche keywords.
  
  
• Weekly refresh + alerts – Data updates every week; get email alerts for new high-intent accounts.
  
  
• Built into workflow – Use intent filters in Search and the Chrome Extension; no context-switching.
  
  
• Scoring & trends – See intent scores (High/Medium/Low) plus 90-day trend to spot rising interest.
  
  
• Privacy-compliant – Signals are gathered from public sources with GDPR compliance.
  

Pros of Apollo 

• Apollo combines prospecting, buyer intent, and outreach in one platform.

• The topic depth + weekly refresh help them prioritize the right accounts.
  

Cons of Apollo 

• The contact data can be outdated in certain niches, so you need to still verify before sending.

• Advanced intent/topic access depends on the plan level.
  

Apollo Pricing

• Free – 1 user, core prospecting.
  
  
• Basic – $59/user/mo (approx.), more credits & sequences.
  
  
• Professional – $99/user/mo, advanced filters and automation.
  
  
• Organization – $149/user/mo (annual, min seats), higher credits, dialer, security.
  (Buying Intent availability and topic limits vary by plan.)
  

Use Cases of Apollo

Apollo is great if you want an all-in-one sales platform where intent is built into search and outreach. 

You can find in-market accounts, see strength and recency, and contact the right people.

Before you consider Apollo, we would like you to go through this detailed Apollo review. 

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6. Seamless.ai – Best for Real-Time Buyer Signals

Seamless.ai is a sales data platform that lets you spot companies showing real-time buying signals. 

It shows you which companies are actively researching topics related to your product. 

The tool is powered by a large intent data co-op (with millions of domains and thousands of sites) and combines this with AI-verified contact info, so you can reach the right decision-makers faster.

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Key Buyer Intent Features of Seamless.ai

• 15,000+ intent topics across 170+ categories to track what buyers are researching.
  
  
• Real-time signals that update weekly, so you see when interest rises or falls.
  
  
• Delta trends that show if a company’s research activity is going up or slowing down.
  
  
• Advanced filters (tech stack, revenue, industry, employee size, location) to narrow results.
  
  
• All-in-one workflow: move from intent signals → company list → verified contacts without leaving Seamless.
  

Pros of Seamless.ai

•  it’s very easy to use, making daily prospecting smoother.

• Integrations make it easy to push leads straight into their CRM or outreach tool.
  

Cons of Seamless.ai

• There are data accuracy issues in certain regions or niche industries.

• Buyer Intent is a paid add-on, not included in the base plan.
  

Seamless.ai Pricing

• Free plan → 1 user with 50 credits to test.
  
  
• Pro plan → Pay per user with daily credit refresh.
  
  
• Enterprise plan → Unlimited users and custom credits.
  
  
• Buyer Intent → Sold as an add-on for Pro and Enterprise customers.
  

Use Cases of Seamless.ai

Seamless.ai is best if you want to act fast on real-time intent signals and get the right contacts instantly. 

You can move from “buyers are researching now” to “outreach today” in just a few clicks.

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7. Lusha – Best for Buyer Intent with Contact Accuracy

Lusha combines intent data with its verified contact database. The intent signals come from Bombora, which tracks what companies are researching online. 

Lusha then links this intent with the right decision-maker details (emails, phone numbers, job titles). 

This makes it easier to reach out to accounts that are already showing interest in your type of product, instead of wasting time on cold prospects.

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Key Buyer Intent Features of Lusha

• Company intent scores → See which businesses are actively researching topics related to your solution.
  
  
• Trending interests → Track what topics are growing in demand inside your target accounts.
  
  
• Buying signals + contact data → Get intent signals together with verified emails and phone numbers.
  
  
• Alerts on activity → Get notified when prospects show new buying behavior or job changes.
  
  
• Advanced filters → Narrow intent leads by tech used, funding, revenue, industry, or location.

Pros of Lusha

• Lusha helps you get verified emails and phone numbers, making prospecting much quicker.

• The Bombora-powered data makes intent signals more reliable.
  

Cons of Lusha

• Intent coverage is limited compared to bigger tools.
  
  
• Credits run out fast if you use intent and enrichment together.

• A few users mention outdated contacts when trying to act on intent quickly.
  
  

Lusha Pricing 

• Free Plan → 5 intent topics, 1 page of results.
  
  
• Pro ($29.90/month) → Intent alerts + 250 credits, 3 seats.
  
  
• Premium ($69.90/month) → 600 credits, 5 seats, more topics and analytics.
  
  
• Scale (Custom) → 25 intent topics, unlimited intent filters, CSV exports.
  

Use Cases of Lusha Intent Data

Lusha works best if you need simple, affordable buyer intent data linked with real contact info. 

Also Read: 10 Best Lusha Alternatives & Competitors For Lead Finding

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8. Bombora – Best for Large-Scale Buyer Intent Data

Bombora is one of the first companies to focus fully on B2B intent data. Its main product, Company Surge®, shows you which companies are researching topics related to your product. 

You can see where interest is rising and target accounts at the right time. Bombora’s strength is scale, it collects billions of data points every month from its B2B Data Co-op, which includes thousands of trusted business websites and publishers.

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Key Buyer Intent Features of Bombora

• Bombora tracks over 18,000 intent topics, covering almost every major B2B industry.
  
  
• It provides weekly updates so you know when companies start or stop researching your type of solution.
  
  
• The Company Surge® score shows which accounts are most likely in the market right now.
  
  
• Its B2B Data Co-op collects signals from thousands of trusted business publishers and websites.
  
  
• You can integrate Bombora data directly into tools like Salesforce, HubSpot, and LinkedIn for easier outreach.
  

Pros of Bombora

• Company Surge® makes ABM targeting much sharper.
  
  
• It builds audiences and campaign plans.
  

Cons of Bombora

• Pricing is not public and usually requires a quote.
  

Bombora Pricing

• No fixed plans are listed.
  
  
• Pricing depends on how much data you need and which tools you connect it with.
  
  
• You can get a custom quote based on usage.
  

Use Cases of Bombora

In short, Bombora is best if you want large-scale, company-level intent signals to guide ABM, sales, and marketing. 

It doesn’t give you contacts directly, but it’s the data backbone many other tools rely on.

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9. 6sense – Best for Predictive Buyer Journeys

6sense is a revenue AI platform that helps sales and marketing teams find accounts that are ready to buy. 

Instead of chasing cold leads, it shows you which companies are in-market, what topics they care about, and when to reach out. 

The platform combines its own intent data with signals from partners like Bombora, TechTarget, TrustRadius, and G2. 

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Key Buyer Intent Features of 6sense

• 6sense analyzes millions of signals and keywords to show which accounts are actively researching your type of product.
  
  
• It combines account scoring and engagement scoring, so you see both who’s in-market and how interested they are.
  
  
• The 6AI engine predicts the exact stage of the buyer journey (awareness, consideration, decision).
  
  
• You also get custom alerts so sales reps know exactly when an account is heating up.
  

Pros of 6sense

• It shows which accounts are really in-market and ready to buy.

• The AI predictions make timing easier and help sales not waste time.
  
  
• Campaigns get higher ROI and bigger deal sizes with 6sense.
  

Cons of 6sense

• The tool feels complex at first and needs training.

• If CRM data is messy, the intent signals can get confusing.
  

6sense Pricing

• Free plan → 50 data credits/month with basic search and alerts.
  
  
• Paid plans → Custom pricing for sales intelligence, predictive AI, and advanced workflows.
  
  
• Full intent data and predictive features are only available in enterprise-level plans.
  

Use Cases of 6sense

6sense is best if you want predictive insights into where buyers are in their journey, not just who’s showing intent. 

It helps you move faster, target smarter, and align your sales and marketing teams around the right accounts.

10. Cognism – Best for GDPR-Compliant Intent Data

Cognism is a sales intelligence platform that combines high-quality B2B contact data with Bombora-powered intent signals. 

Unlike tools that just give you a list of emails, Cognism shows which companies are actively researching topics relevant to your product, and it does this with strict GDPR and CCPA compliance.

The platform integrates intent directly into its Sales Companion Chrome extension, so reps can see which accounts are “in-market” while prospecting on LinkedIn or making calls. 

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Key Buyer Intent Features of Cognism

• Bombora intent signals – Consent-based data from 5,000+ B2B websites, refreshed weekly.
  
  
• 14,000+ topics – Lets you track very specific buying interests (e.g., “sales intelligence tools” or “cybersecurity software”).
  
  
• Signals data – Extra triggers like funding rounds, job changes, or company hiring.
  
  
• Sales Companion Extension – View intent while prospecting in LinkedIn or Salesforce.
  

Pros of Cognism 

• Cognism’s data is accurate and GDPR-compliant, especially for Europe.

• The direct dials and mobile numbers improve connect rates.
  
  

Cons of Cognism 

• Data coverage in the US isn’t as strong as in Europe.
  
  
• The dashboard feels complex at first and needs training.
  
  
• The signal intent data could be better.

Cognism Pricing

• Grow Plan – Includes core contact + company data (emails, mobiles, Diamond Data® direct dials).
  
  
• Elevate Plan – Adds Signals + intent data (12 topics included, with option to add more).
  
  
• Add-ons – Extra topics, Diamonds on Demand (verified mobiles).
  
  
• Pricing is custom based on seats and add-ons, with no hidden platform fees.
  

Use Cases of Cognism

Cognism is best if you need compliant intent data with strong EMEA coverage. It helps you spot in-market accounts, enrich them with verified contact info, and act on those signals inside your workflow.

Which Buyer Intent Tool Should You Choose?

The best buyer intent tool depends on what you need most.

• If you’re a small team, tools like UpLead or Lusha are affordable and simple.
  
  
• If you want large-scale data, Bombora and 6sense are built for enterprise ABM.
  
  
• If you prefer an all-in-one sales platform, Apollo.io is a good fit.

But if you want the most practical and verified intent signals, Leadsforge stands out.

It doesn’t just tell you who might be interested, it shows you real proof like hiring, funding, or product launches, so you know the timing is right.

Start with Leadsforge and turn intent signals into real opportunities.