Top 10 B2B Intent Data Providers [Free + Paid] in 2025

If you’ve been searching for the right B2B intent data provider, you know how frustrating it can be.

Many tools claim to offer “accurate intent signals,” but in reality, you often end up with outdated contact data, weak automation, or poor CRM integrations.

That’s why we analyzed 10 leading B2B intent data providers to find out which ones truly deliver reliable buyer intent insights and verified leads.

In this guide, you’ll discover:

• A curated list of the Top 10 B2B intent data providers [Free + Paid] in 2025
  
  
• Key features, pros, cons, and pricing details
  
  
• A quick comparison to help you choose the right tool faster
  
  

By the end, you’ll know exactly which platform can help you identify in-market buyers, close more deals, and scale your outbound strategy in 2025.

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TL;DR – Top 10 B2B Intent Data Providers in 2025

1. Leadsforge – Best for verified leads and real-time buyer intent data
   
   
2. ZoomInfo – Best for detailed intent data and B2B sales insights
   
   
3. Seamless.AI – Best for free leads and reliable intent signals
   
   
4. Apollo – Best all-in-one tool for prospecting, outreach, and intent tracking
   
   
5. LinkedIn Sales Navigator – Best for LinkedIn-based buyer intent and lead discovery
   
   
6. SalesIntel – Best for human-verified contacts and intent data
   
   
7. UpLead – Best for real-time verified leads with intent scoring
   
   
8. 6sense – Best for predictive buyer intent and account-based marketing
   
   
9. Lead411 – Best for U.S.-focused intent data and trigger-based insights
   
   
10. Lusha – Best for quick LinkedIn contact capture and basic intent signals

Sign up now on Leadsforge & get 100 free high-intent leads!

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How We Evaluated These Intent Data Providers

When choosing the best B2B intent data providers, we wanted to  find tools that deliver verified, accurate, and easy-to-access intent data.

Here’s what we looked at:

• How reliable and frequently updated the buyer intent data is.
  
  
• Whether the tools provide validated emails and phone numbers.
  
  
• Types of intent signals tracked
  
  
• How quickly the tool delivers insights with minimal steps.
  
  
• Whether the tool offers global intent data or focuses on regions like the U.S.
  

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Top 10 B2B Intent Data Providers in 2025: Quick Feature Comparison

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1. Leadsforge – Best for Fast, Verified Leads with Real-Time Intent Signals

Leadsforge is a powerful lead generation and intent data platform designed to make prospecting simple and efficient.

You just describe your ideal customer profile (ICP), for example, “CMOs at SaaS startups in New York”, and Leadsforge instantly builds a list of verified contacts showing real buying intent.

Types of Intent Data on Leadsforge:

It pulls insights from 500M+ contacts and highlights accounts showing signals such as:

• Researching products or services like yours.
  
  
• Expanding operations, hiring, or raising funding.
  
  
• Matching your Ideal Customer Profile in real time.
  
  
• Following competitor pages or engaging with relevant content.
  

This helps sales and marketing teams find the right prospects faster and prioritize outreach effectively.

Pros of Leadsforge

• Users appreciate that Leadsforge delivers accurate, real-time intent signals enabling them to act quickly on buyer behavior.
  
  
• Many say its verified contact data is highly dependable, reducing outreach errors.
  
  
• Reviewers note the interface is intuitive and helps them stay focused on the right prospects.
  

Cons of Leadsforge

• A reviewer reported that he wished for a few more filtering options.

Leadsforge Pricing

• Essential Plan – $49/month, includes 2,000 export credits (credits roll over).
  
  
• Annual Plan – $588/year, includes 28,000 credits.
  
  
• Additional credits can be purchased separately.
  
  
• Free trial available with 100 free credits to test the platform.
  

Best For

Startups, agencies, and SMBs that want fast, verified leads and clear intent insights.

Leadsforge helps you identify in-market B2B buyers, enriches your lists with verified contact data, and provides real-time intent signals so you can reach the right accounts at the right time.

Try Leadsforge Now and Get 100 Free Credits!

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2. ZoomInfo – Best for Broad B2B Intent Data & CRM Integrations

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ZoomInfo helps you find in-market buyers by showing intent signals when companies start researching solutions like yours.

It captures data from a large network of 210M+ IP-to-org pairings and 6T+ keyword-to-device pairings, tracking online activity to highlight accounts that are most likely to buy.

These insights appear directly in ZoomInfo and integrate with your CRM, making it easier to focus on the right prospects at the right time.

Types of Intent Data on ZoomInfo:

ZoomInfo captures intent data from several sources and surfaces accounts showing signs of:

• Researching topics and products related to your business.
  
  
• Comparing you with competitors and reviewing alternatives.
  
  
• Identifying decision-makers involved in the buying process.
  
  
• Visiting your website, tracked via WebSights, which maps anonymous visitors to real companies.
  

Pros of ZoomInfo

• Users say ZoomInfo has a huge business database that makes prospecting much faster.
  
  
• Its CRM and LinkedIn integrations are seamless, boosting daily workflow efficiency.
  
  
• Reviewers appreciate its detailed contact and company info, which helps find decision-makers quickly.

Cons of ZoomInfo

• Some users report outdated or inaccurate data, especially revenue figures and company details.

• A few reviews mention the tool can be expensive for smaller teams.

ZoomInfo Pricing

• Pricing is quote-based and depends on features and team size.
  
  
• Guided Intent and Streaming Intent are optional upgrades.
  
  
• Base plans typically start at ~$15,000/year, though ZoomInfo does not publicly list prices. 

Best For

Sales and marketing teams that want broad intent coverage, verified contacts, and direct CRM syncing to speed up prospecting and outreach.

With its huge dataset, real-time intent signals, and deep integrations, ZoomInfo is one of the strongest intent data tools in 2025.

Related Read: Discover the 10 affordable ZoomInfo alternatives you didn’t know about!

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3. Seamless.AI – Best for Fast Buyer Intent Discovery and Contact Accuracy

Seamless.AI is a real-time sales intelligence platform that helps you find ready-to-buy prospects in under 20 seconds. 

It combines buyer intent data, AI-verified contact details, and list-building tools to convert active interest into pipeline-ready leads instantly.

Types of Intent Data on Seamless.AI:

Seamless.AI identifies accounts showing buying intent based on signals like:

• Searching for topics related to your solutions using intent-based tracking.
  
  
• Accessing AI-verified emails and phone numbers for faster outreach.
  
  
• Using a rich library of 10,000+ intent topics across 170+ categories.
  
  
• Combining buyer intent insights with contact search for end-to-end prospecting.
  

Pros of Seamless.AI 

• Users say it’s very easy to use, making daily prospecting smoother.

• Provides wide access to contact info, which improves lead generation.
  

Cons of Seamless.AI 

• Many mention inaccurate or outdated data, affecting reliability.

• Users point out outdated contacts and missing phone numbers in the database.
  
  
• Some experience significant data inaccuracies across profiles and classifications.
  

Seamless.AI Pricing

• Free – 1 seat, 50 credits per month to test the data (no credit card) .
  
  
• Pro – pay-per-user plan with a daily credit refresh plus access to add-ons (Buyer Intent, Job Changes, Enrichment, API).
  
  
• Enterprise – unlimited users, custom credit pool, free admin seat, org-wide governance. Add-ons: Buyer Intent, Job Changes, Autopilot list building, Data Enrichment, API.
  

Best For

Sales teams, SDRs, marketers, and revenue operations who want quick, AI-driven intent insights combined with verified contact data.

It helps you target buyers early, get clean, accurate contact information, and act on signals before your competitors do.

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4. Apollo – Best for Buying Intent Inside a Full Sales Stack

Apollo helps you identify in-market companies right inside your prospecting workflow using intent data from LeadSift and Bombora.

You can filter by buying intent, like topics and momentum, and see when and how often companies are researching, helping you engage at just the right time.

Everything stays in Apollo, from intent signals to contact syncing, so you stay efficient from search to outreach.

Types of Intent Data on Apollo.io:

Apollo surfaces accounts showing signals such as:

• Companies researching topics and products related to your business, based on chosen intent topics.
  
  
• Intent filtered by who searches frequently or recently, and how engaged they are.
  
  
• Sources include public web data, social networks, events, job postings, and technology installs.
  

Pros of Apollo 

• Reviewers appreciate that Apollo combines prospecting, buyer intent, and outreach in one platform.

• Many say the automation workflows help them save time and stay organized.
  
  
• Users value the reporting dashboards, which provide clear insights into prospect activities.
  

Cons of Apollo 

• Some report occasional inaccuracies in contact data, impacting deliverability.
  
  
• Users mention a learning curve, especially for teams new to integrated platforms.

• A few say lower-tier plans restrict access to certain intent features.

Apollo Pricing 

• Free Plan: Includes Buying Intent, making it available to all users, even on the free forever plan.
  
  
• Paid Plans: Basic ($59/user/mo), Professional ($99/user/mo), and Organization (from $149/user/mo). Higher plans include more intent topics and filters.

Best For

Ideal for sales teams, SDRs, and marketers who want intent signals embedded in a full prospecting and outreach stack.

Apollo helps you spot buyers early, layer intent on your contact database, and engage faster with seamless CRM workflows.

Before you consider Apollo, we would like you to go through this detailed Apollo review. 

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5. LinkedIn Sales Navigator – Best for First-Party Buyer Intent Signals

LinkedIn Sales Navigator shows buyer intent within the LinkedIn platform, so you know which accounts, and even which people inside them, are showing interest.

This feature is available in the Advanced and Advanced Plus plans and works independently of CRM sync.

Sales Navigator surfaces intent through over 180 individual signals, helping you see when people or accounts are in-market. 

Types of Intent Data on LinkedIn Sales Navigator:

It shows activity like:

• Engagement on LinkedIn, including Likes, comments, profile views, follows, and new connections.
  
  
• Ad interactions, such as reacting to ads, lead form submissions, and clicks.
  
  
• Messaging behavior, like InMail acceptances.
  
  
• Website visits, via the LinkedIn Insights Tag installed on your site.

These actions are combined into a Buyer Intent score and highlighted across Sales Navigator tools.

Pros & Cons of LinkedIn Sales Navigator 

• Reviewers love the advanced search filters on LinkedIn, helping find exactly the right leads.

• Many praise its integration with their LinkedIn workflow, enabling smooth prospecting.
  

Cons of LinkedIn Sales Navigator

• A number of users find it expensive compared to alternatives, especially for small teams.

• Some reviews mention limited export functionality and reporting.
  
  
• Others say not enough new contacts are visible, limiting lead building.
  

LinkedIn Sales Navigator Pricing 

• Available on Advanced and Advanced Plus plans.
  
  
• Advanced plan provides buyer intent features; Advanced Plus adds deeper CRM integrations and analytics.
  
  
• Self-serve pricing for Core and Advanced starts at around $180/month per user; Advanced Plus requires requesting a quote.

Best For

Sales and account teams looking to surface active buyers using first-party signals, with the convenience of staying inside LinkedIn.

Related Read: How to Find Leads with LinkedIn Sales Navigator

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6. SalesIntel – Best for Intent-Driven Outreach with Accurate Contact Data

SalesIntel’s Buyer Intent Data helps you spotlight prospects in-market, early in their research phase, by blending signals from Bombora’s Company Surge® with SalesIntel’s PredictiveIntent, all within one platform.

What’s more, every contact is 95% verified, and re-checked every 90 days, so you're always reaching real people with accurate details.

With SalesIntel, you can:

• Preempt your competition with intent signals from Bombora plus PredictiveIntent.
  
  
• Turn anonymous site visitors into engaged leads with VisitorIntel.
  
  
• Seize outreach opportunities based on real-time news alerts, like hiring or regulatory changes.
  

Pros of SalesIntel 

• Users note the human-verified emails and direct dials are highly accurate. 

• Reviewers like the technographic insights, helping understand companies’ tech environments.
  

Cons of SalesIntel

• Some mention limited transparency on pricing and tier structure.
  
  
• A few users request more advanced integration features beyond the basics.

• A small number cite gaps in coverage for very specific niche industries. 

SalesIntel Pricing 

SalesIntel doesn’t list public pricing for Buyer Intent, they craft plans to your needs. But here’s what’s clear:

• Intent is available as an Enterprise add-on, especially for Bombora users. SalesIntel offers bespoke quotes based on volume and features.
  
  
• Bombora customers can claim a free one-month trial, making it easy to test intent within a trusted framework.
  

Best For: Sales and RevOps teams aiming to nail down high-intent accounts early, paired with spot-on contact data.

If you want to beat competitors, engage buyers smartly with news signals and visitor insights, and act with clean lines to your CRM, SalesIntel brings it all together.

Also Read: 100+ SalesIntel User Reviews & Pricing Breakdown

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7. UpLead – Best for Real-Time Bombora Intent + Verified Contacts

UpLead lets you find prospects who are actively researching solutions like yours and pairs those signals with real-time verified emails and mobile dials.

Its Buyer Intent is powered by Bombora, so you act when accounts surge on relevant topics, not after the moment has passed.

Types of Intent Data on UpLead:

UpLead highlights accounts showing signs of:

• Researching topics tied to your product (via Bombora Company Surge®).
  
  
• Moving through the funnel so you can prioritize, segment, and time outreach precisely.
  
  
• Needing fast hand-offs into your tools (CRM, outreach, CSV) to keep momentum.

Pros of UpLead 

• Users praise it for being easy to use, with smooth integration into CRM systems.

• It is effective for lead generation, thanks to intuitive search and verification features.
  

Cons of UpLead 

• It has outdated contact info that can affect outreach.
  
  
• Some note inaccuracies in data, making reliable contact discovery harder.
  
  
• Others mention it is more expensive. 

UpLead Pricing 

• Free Trial: 7 days / 5 credits to test data quality.
  
  
• Essentials: $99/mo (monthly) with 170 credits; single user.
  
  
• Plus: $199/mo (monthly) with 400 credits; adds enrichment, technographics, advanced filters.
  
  
• Professional (annual, custom quote): Includes Buyer Intent Data, all filters, full API, bi-directional CRM sync, team features. 

Best For

Teams that want Bombora-grade intent inside a clean, contact-first workflow, so SDRs and marketers can see the surge, pull the contacts, and launch outreach.

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8. 6sense – Best for Predictive, Account-Level Intent 

6sense helps you spot accounts that are in-market, see what they’re researching, and time outreach across your ads, email, and sales motions. 

It blends its own intent with partner feeds (e.g., Bombora, G2, TechTarget, TrustRadius), then uses 6AI to rank and surface where buyers are in their journey.

Types of Intent Data on 6sense:

6sense highlights accounts when it detects signals like:

• Keyword/topic research across B2B sites and partner networks.
  
  
• Website and content engagement mapped back to the right company (account ID).
  
  
• Review-site activity and other third-party research behavior.

Pros of 6sense Intent

• Users value its customized intent data, which boosts cold-call accuracy and targeting.

• It helps generate leads effectively, improving Sales–Marketing alignment.
  
  
• It offers strong buyer intent insights, aiding territory planning and outreach.
  

Cons of 6sense Intent

• Several users criticize inaccurate data, which hurts filtering and contact quality.

• Some experience wrong numbers and missing filters, reducing effectiveness.
  
  
• Many highlight a steep learning curve, the platform can feel complex and slow to master. 

6sense Pricing 

• No public list price; quote-based.
  
  
• According to sources, median contract ~$55.2k/year. Typical ranges $60k–$100k+, with higher enterprise tiers above that.

Best For

ABM programs that need predictive, account-level intent from multiple sources, scored and pushed into campaigns and seller workflows.

6sense makes intent actionable: it shows which accounts are heating up, why they care, and when to engage, so your marketing and sales stay aligned and move first. 

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9. Lead411 – Best for U.S.-centric intent + triple-verified contacts

Lead411 is a B2B data platform with triple-verified emails, double-verified direct dials, and a 3–6 month re-verification cycle. 

It pairs its in-house Growth Intent (signals like hiring/funding/executive changes) with Bombora Company Surge® as an add-on, so you can spot accounts that are researching and spending now.

Types of Intent Data on Lead411:

Lead411 surfaces accounts showing signals like:

• Growth signals (Lead411 “Growth Intent”): hiring spikes, funding, leadership moves, used to rank “hot” accounts.
  
  
• Third-party research (add-on): Bombora topics indicating active evaluation in your category.
  

Pros of Lead411

• Reviewers like how Lead411 surfaces trigger-based insights like funding and hiring.
  
  
• Many praise its clean interface and easy filtering for U.S. accounts.

Cons of Lead411

• Some users note contact coverage gaps for niche sectors.
  
  
• Occasionally, data can be outdated, reducing outreach effectiveness.

• There could be more advanced filtering options. 

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Lead411 Pricing 

• Free Trial (7 days): 50 exports.
  
  
• Basic Plus Unlimited (Monthly): $99/user/month; 200 exports/month (2,400/year with rollover), unlimited views, Chrome extension, 25+ integrations, cadence automation.

Best For

Teams targeting U.S. accounts that want dependable, verified contacts plus growth-based account signals.

Lead411 gives you clean people data and timely account cues out of the box, then lets you bolt on Bombora for broader third-party research. 

Related Read: Lead411 Pricing & Review – Based on 100+ Real People’s Experience

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10. Lusha – Best for Quick LinkedIn Contact Capture & Company-Level Intent

Lusha helps you find in-market accounts and the right people to contact, fast. 

Its “Warm Outbound” view shows which companies are showing buying interest, then lets you pull verified emails and direct dials.

You can work from LinkedIn, your CRM, or company websites using the Lusha Chrome extension.

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Types of Intent Data on Lusha:

Lusha captures intent data and surfaces accounts showing signs of:

• Increased research on topics related to your product (company-level intent).
  
  
• Recent engagement patterns that suggest active evaluation.
  
  
• Firmographic/technographic fit (industry, size, tech stack, funding) to refine targeting.
  
  
• Higher-priority accounts ranked so reps can act first where interest is rising.

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Pros of Lusha

• Reviewers love the fast contact capture via the Chrome extension.

• Users say it’s easy to use, saving them time on lead enrichment.
  
  

Cons of Lusha

• Some report CRM integration issues that require manual fixes.
  
  
• The contact database can be limited in niche markets.

• A few mention that the credit-based pricing model can rack up costs over time.
  

Lusha Pricing

• Free Plan – $0/month, 40 credits per month
  
  
• Pro Plan – $19.40/month (billed annually), 3,000 credits per year
  
  
• Premium Plan – $45.45/month (billed annually), 7200 credits per year
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• Scale Plan – Custom pricing
  

Best For

SDRs, recruiters, and SMB/mid-market sales teams that live on LinkedIn and want quick, verified contacts plus simple company-level intent to prioritize outreach.

Also Read: 10 Best Lusha Alternatives & Competitors For Lead Finding

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Final Verdict

Choosing the right B2B intent data provider can make the difference between chasing cold leads and focusing on ready-to-buy prospects.

Here’s a simple way to choose:

• Want fast, clean contacts with real-time intent? Pick Leadsforge.
  
  
• Need huge coverage and tight CRM workflows across big teams? Go with ZoomInfo.
  
  
• Like a quick, affordable start with verified contacts and intent add-ons? Try Seamless.AI or UpLead.
  
  
• Running full-funnel outreach and sequences in one place? Apollo fits well.
  
  
• Live on LinkedIn and want account intent + instant contacts? LinkedIn Sales Navigator (for intent) + Lusha (for contact capture) is a solid combo.
  
  
• U.S.-focused teams that want human-verified data with Bombora signals? SalesIntel or Lead411.
  
  
• Enterprise ABM with deep predictive scoring and journeys? 6sense.
  

All ten tools in our Top 10 B2B Intent Data Providers list can help you find in-market buyers. 

If you want a practical starting point that balances verified contacts, clear intent filters, and simple, natural-language search, Leadsforge is the easiest way to move from “who’s ready” to “who to contact”,fast.

👉 Try Leadsforge with 100 free leads and see real-time intent in action!