In 2025, AI sales assistants are transforming how businesses approach sales. These tools help with lead generation, prospecting, conversation analysis, and deal forecasting. Whether you're a small business or a large enterprise, there's a solution tailored to your needs. Here's a quick rundown of the top 10 AI sales assistants:
These tools cater to different budgets, team sizes, and sales processes. Below is a comparison table summarizing their core features, pricing, and ideal use cases.
Platform | Key Features | Pricing (USD) | Best For |
---|---|---|---|
Leadsforge | Conversational lead generation, data enrichment | $49/month | Small to medium B2B teams |
Artisan (Ava) | Outbound automation, lead qualification | $750+/month | Large-scale outbound teams |
Unify | Predictive analytics, engagement insights | $99–$299/user/month | Mid-market sales teams |
Salesforce Einstein | Predictive scoring, CRM integration | $75–$300/user/month | Salesforce users, enterprise teams |
HubSpot Sales Hub | AI-driven automation, free tier available | Free–$1,200/month | Growing businesses |
Avoma | Meeting automation, conversation analysis | $19–$79/user/month | Teams with frequent virtual meetings |
Cognism | B2B database, compliance tools | $99–$399/user/month | International sales teams |
Clay | Workflow automation, data enrichment | $149–$800/month | Revenue operations, data-driven teams |
Gong | Conversation intelligence, deal analysis | ~$1,200/user/year | Enterprise teams with complex sales |
Outreach.io | Multi-channel outreach, sales analytics | Custom pricing | Sales development, ABM teams |
Choose a platform that fits your sales goals, budget, and tech stack for the best results.
Leadsforge is a conversational AI-driven platform designed to make lead generation simpler and faster. Unlike older tools that rely on complicated filters and technical setups, Leadsforge uses natural language processing (NLP) to let users describe their ideal customer in plain language. This makes it an accessible option for sales professionals, no matter their technical skill level.
What sets Leadsforge apart is its conversational AI interface, which removes the steep learning curve often associated with lead generation tools. Sales teams can input descriptions like "SaaS companies in California with 50–200 employees that recently raised Series A funding", and the AI instantly converts this into actionable search criteria.
Beyond just finding leads, the platform verifies contact details, company information, and prospect qualifications automatically. This ensures only accurate and relevant data enters your sales pipeline. Additional features like "company lookalikes search" and "company followers search" expand your reach by identifying similar businesses or uncovering leads within your existing customer network.
Leadsforge integrates effortlessly with popular CRM platforms, including Salesforge, allowing users to sync lead lists directly into their existing tools. For those who prefer flexibility, leads can also be downloaded in various formats. The conversational interface makes it easy to refine and adjust lead lists in real time, ensuring your prospecting efforts stay on track.
This seamless CRM compatibility enhances productivity and ensures Leadsforge fits smoothly into your sales workflow.
Leadsforge offers straightforward pricing with no hidden costs. The Essential Plan is priced at $49 per month and includes 2,000 export credits, making it a practical choice for small to mid-sized sales teams. For those needing more, additional 2,000-credit bundles are available for $49 per month, and unused credits roll over to the next month. New users can also try the platform with a free trial that includes 100 credits.
This pricing structure makes Leadsforge an attractive option for businesses focused on targeted sales strategies in the US.
Leadsforge is particularly effective for B2B sales teams that need high-quality leads without the hassle of mastering complex tools. It’s especially useful for businesses targeting specific niches in the US, such as tech startups or companies of a certain size and funding stage.
For growing SaaS companies, the platform’s ability to find lookalike prospects and expand market reach is invaluable. Automated data verification reduces manual effort, freeing up time for more strategic outreach. Sales teams frustrated by traditional tools will appreciate the user-friendly interface that makes even advanced prospecting feel straightforward.
Artisan's Ava is an all-in-one platform designed for outbound sales, combining email warm-up and multi-channel sequence automation. By consolidating these features, Ava eliminates the need for juggling multiple tools, simplifying sales teams' tech stacks much like other top AI assistants.
Ava's strength lies in its ability to automate outbound sales workflows. From start to finish, this AI-driven system handles repetitive tasks, allowing sales teams to focus on building relationships and closing deals.
Artisan seamlessly connects with widely-used CRMs like HubSpot and Salesforce. It automatically exports prospect data and ensures existing contacts are blacklisted, preventing duplicate outreach efforts.
Ava is particularly well-suited for mid-market and enterprise teams managing large-scale outbound prospecting. It provides a unified solution that simplifies and streamlines sales processes for organizations handling high volumes of outreach.
Unify uses AI to streamline and improve sales enablement processes. Its advanced engine dives deep into prospect behavior, predicting deal outcomes, automating follow-up sequences, and fine-tuning outreach timing based on how prospects engage. With predictive analytics, Unify helps sales teams zero in on leads with the highest conversion potential, ensuring their efforts are spent on the most promising opportunities.
On top of that, Unify leverages natural language processing to analyze email responses and meeting transcripts. This allows it to pull out key insights that can shape and improve future interactions. Up next, we’ll take a closer look at Salesforce Einstein and how it approaches similar sales enablement challenges.
Salesforce Einstein stands out as a powerful AI tool tailored for mid-market and enterprise sales teams. Fully integrated into the Salesforce CRM, it provides smart automation and predictive insights that can transform sales processes.
Einstein’s AI engine tackles essential sales tasks like lead scoring and opportunity insights. By analyzing historical data and customer behavior, it predicts lead conversion rates. Sales reps are also guided with recommendations on when to engage, the best communication channels to use, and even the most effective messaging.
One standout feature, Einstein Activity Capture, automatically logs emails, calendar events, and interactions, giving sales teams complete visibility into their customer engagements. Additionally, conversation insights analyze discussions to identify key trends, helping managers spot coaching opportunities and recognize successful communication strategies.
Einstein integrates seamlessly with Salesforce CRM, embedding AI insights directly into daily workflows without requiring complicated setups or manual data syncing.
Beyond Salesforce, Einstein connects with widely-used tools like Outlook, Gmail, LinkedIn Sales Navigator, and Slack. It also integrates with marketing automation platforms like Pardot and third-party apps available on Salesforce’s AppExchange. With Einstein Discovery, businesses can even create predictive models customized to their industries or unique sales processes, making it a versatile addition to any sales toolkit.
Salesforce Einstein’s pricing depends on the features you choose, the number of users, and your overall Salesforce setup. Modules like lead scoring, opportunity insights, activity capture, and analytics have varying costs. Enterprise customers often negotiate custom pricing based on their specific needs. For accurate and up-to-date pricing, it’s best to contact Salesforce directly or consult a certified representative.
Salesforce Einstein is an excellent fit for mid-market and enterprise B2B companies with complex sales cycles. Industries such as technology, financial services, and manufacturing benefit from its ability to handle multiple decision-makers and lengthy evaluation processes.
For sales teams managing high lead volumes, Einstein’s lead scoring and routing features simplify prioritization. Sectors like real estate, insurance, and SaaS find its insights invaluable for identifying the most promising opportunities based on engagement patterns and demographic information.
Distributed sales teams across different U.S. regions gain an edge with activity capture and pipeline forecasting, which provide consistent visibility into sales efforts regardless of location. Businesses already using Salesforce CRM can integrate Einstein’s tools easily, avoiding the need for new platforms or extensive retraining.
Up next, we’ll dive into HubSpot Sales Hub to compare its enterprise AI capabilities with Salesforce Einstein.
HubSpot Sales Hub is an AI-driven sales platform that combines advanced automation with an intuitive interface. Its transparent pricing and free tier make it a go-to option for businesses looking to scale their sales operations without breaking the bank.
HubSpot's AI assistant handles repetitive sales tasks with ease, offering predictive insights to help teams work smarter. It includes conversation intelligence that transcribes and analyzes sales calls, pinpointing key topics, competitor mentions, and even buyer sentiment.
The platform also uses machine learning for predictive lead scoring, analyzing factors like email interactions, website activity, and demographic data. This helps sales teams identify and focus on prospects most likely to convert.
Additionally, HubSpot's content assistant uses AI to craft tailored emails and follow-up sequences, drawing from successful messaging patterns. Its deal forecasting tools provide accurate predictions for close dates and deal values, giving managers a clear view of their pipeline's health.
A built-in chatbot further enhances efficiency by qualifying leads and routing high-value prospects directly to sales reps.
As a native CRM, HubSpot Sales Hub eliminates the hassle of relying on third-party integrations. It works effortlessly with popular email platforms like Gmail and Outlook, automatically logging communications and scheduling follow-ups.
The platform also integrates with tools like Zoom, Microsoft Teams, Slack, and LinkedIn Sales Navigator via its marketplace. For businesses using other CRMs, HubSpot offers data migration tools and two-way sync capabilities with platforms like Salesforce and Pipedrive.
By bridging marketing and sales, HubSpot ensures that leads generated through campaigns flow seamlessly into sales pipelines. It also connects with accounting software to streamline revenue tracking, offering a level of integration that standalone tools often lack.
HubSpot is recognized for its straightforward pricing model. Its free tier includes essentials like contact management, deal tracking, and basic email templates. For growing teams, paid plans - Starter, Professional, and Enterprise - unlock advanced features like custom reporting, predictive lead scoring, and enhanced automation. Importantly, pricing doesn’t fluctuate based on contact volume, helping businesses scale without unexpected costs.
HubSpot Sales Hub is ideal for small to mid-sized B2B companies wanting to enhance their sales processes without heavy technical requirements. For example, SaaS startups can track both product usage and traditional sales metrics, while service-based businesses - like consulting firms and agencies - benefit from its project management tools and detailed communication tracking.
E-commerce businesses selling high-ticket items can use HubSpot's behavioral tracking to gain deeper insights into customer journeys across multiple touchpoints. Its cloud-based design also makes it perfect for distributed teams, enabling real-time collaboration whether team members are in New York or California.
Next, we’ll dive into Avoma and how it specializes in conversation intelligence and meeting automation.
Avoma is a conversation intelligence platform designed to turn sales meetings into actionable insights. It focuses on automating meetings and providing revenue intelligence for sales teams that rely heavily on calls and video conferences to close deals.
Avoma's AI takes care of recording, transcribing, and analyzing sales conversations automatically. It highlights key discussion points, identifies next steps, and notes customer pain points. Beyond that, it examines team conversation trends to uncover effective messaging, flag deals that might be at risk, and suggest tailored follow-ups.
Avoma works seamlessly with popular CRMs like Salesforce, HubSpot, Zoho, Copper, and Pipedrive. It syncs meeting data, AI-generated notes, and insights directly to customer profiles - no manual entry required. Additionally, it tags meeting metadata and automates CRM activities based on calendar events. The platform also integrates with major video conferencing tools, making it a versatile choice for virtual meetings.
Avoma offers CRM integration with auto-saving notes starting at $29 per "recorder" seat per month under its Startup plan. This straightforward pricing approach ensures businesses can scale their conversation intelligence tools without overspending. You only pay for the team members who actively record and analyze meetings.
Avoma is an excellent option for sales teams conducting frequent virtual meetings. Its ability to streamline meeting documentation and automate follow-ups makes it a valuable tool for organizations aiming to simplify CRM data entry and improve team collaboration through automated insights.
Next up: Cognism for AI-powered prospecting and data intelligence.
Cognism is a B2B data intelligence platform designed to deliver accurate contact and company data. It integrates effortlessly with leading CRM systems and sales engagement tools, giving users fast access to high-quality prospects.
Cognism works seamlessly with major CRM platforms like Salesforce, HubSpot, Outreach, Salesloft, Pipedrive, Microsoft Dynamics 365, and Bullhorn. It also connects with Zapier, enabling custom workflows through thousands of additional apps. These integrations simplify data transfer, allowing users to export reliable B2B contact and company data directly into their existing tools. The platform automatically links companies to accounts or organizations and maps contacts to specific CRM fields. This smooth integration enhances efficiency and lays the groundwork for more advanced data enrichment capabilities.
Next, we’ll take a closer look at Clay, a tool built for flexible data enrichment and workflow automation.
Clay is a platform that reimagines prospect research through data enrichment and workflow automation. Unlike many traditional lead generation tools, Clay merges data from multiple sources into streamlined workflows, making it especially useful for teams managing large-scale prospect research.
Clay's AI engine works behind the scenes to analyze data and detect patterns across various sources. It automates the process of enriching lead data by pulling information from multiple databases, eliminating the need for time-consuming manual research.
On top of that, Clay includes an AI writing assistant designed to craft personalized outreach messages. By analyzing details like recent company updates or a prospect's social media activity, the tool generates messaging tailored to resonate with individual leads.
The platform also simplifies workflow automation, allowing sales teams to create sophisticated, automated sequences without needing to code. For instance, the AI can trigger specific actions - like sending alerts when a prospect meets predefined criteria or updating CRM records automatically when new data becomes available.
Clay integrates smoothly with widely used CRM platforms such as Salesforce, HubSpot, and Pipedrive, enabling automatic data syncing. It also connects with popular sales engagement tools like Outreach, Apollo, and Lemlist, creating a well-rounded sales tech stack.
Its API-first design and webhook capabilities allow for custom integrations and real-time data updates across systems. For teams that rely on spreadsheets, Clay's Google Sheets integration makes it easy to enrich entire prospect lists directly within a familiar interface, fostering better collaboration and data sharing.
Clay uses a credit-based pricing model, offering plans for small teams, growing sales organizations, and custom options for enterprises. Each data enrichment action consumes a set number of credits, giving teams the ability to estimate costs based on their specific usage.
Clay is a strong fit for mid-market B2B companies that need in-depth prospect research but lack dedicated research teams. Sales development representatives in industries like software, marketing, and professional services can use it to build detailed prospect profiles before outreach efforts.
Account-based marketing teams can take advantage of Clay's data enrichment to conduct thorough research on target accounts, enabling more personalized campaigns and sales strategies. Revenue operations teams also benefit from the platform's automated enrichment, which keeps CRM records accurate and up-to-date while cutting down on manual data entry.
Clay balances scalability with personalization, making it a valuable tool for processing large volumes of prospects efficiently. Up next, we’ll explore Gong, a platform that uses AI to enhance conversation intelligence.
Gong uses AI to record, transcribe, and analyze sales interactions, shedding light on what drives successful deals and where opportunities might fall through the cracks.
Gong takes AI beyond simple prospecting and engagement by diving deep into conversation analytics. Its AI engine processes millions of sales calls to uncover patterns tied to successful outcomes. Metrics like talk-to-listen ratios, mentions of competitors, and key topics influencing buying decisions are all tracked to help teams fine-tune their approach.
The platform’s conversation intelligence feature flags specific keywords and phrases that signal buyer intent or objections. This allows sales managers to identify the most impactful questions and strategies for overcoming objections. By leveraging this data, teams can refine their messaging and improve conversion rates across the board.
Gong also offers deal risk assessment by analyzing sentiment and engagement during conversations. If a prospect’s tone becomes negative or their participation wanes, the system flags the deal as at risk, enabling sales teams to intervene before it’s too late.
On top of that, Gong provides coaching recommendations tailored to individual reps. Instead of offering generic advice, it pinpoints exact moments in conversations where better questioning or objection-handling could have made a difference. This targeted feedback helps reps continuously improve.
Gong integrates smoothly with popular CRMs like Salesforce, HubSpot, and Microsoft Dynamics. Call recordings, transcripts, and insights are automatically synced to CRM records, ensuring all customer interaction data is centralized and easy to access.
It also connects with video conferencing tools like Zoom, Microsoft Teams, and Google Meet, capturing sales conversations automatically without requiring manual input. For email communications, Gong works with Gmail and Outlook, analyzing written interactions alongside verbal ones.
Through its Revenue Intelligence platform, Gong integrates with sales engagement tools such as Outreach and SalesLoft. This gives teams a complete picture of prospect interactions across calls, emails, and social touches, helping them identify the most effective engagement strategies.
Gong’s pricing starts at approximately $1,200 per user annually for its core conversation intelligence features. For larger organizations, enterprise pricing is customized based on the number of users and specific feature needs.
The platform offers tiered plans with varying levels of AI capabilities, integrations, and administrative controls. For a sales team of 10–20 users, mid-sized companies typically spend between $15,000 and $50,000 annually.
Gong is especially well-suited for complex B2B sales that involve multiple stakeholders and longer sales cycles. Industries like technology, financial services, and professional services gain the most from Gong’s ability to analyze conversation trends throughout lengthy buying processes.
Sales leaders rely on Gong to uncover coaching opportunities and replicate top-performing behaviors across their teams. By understanding why certain reps excel, managers can share proven techniques with the rest of their organization.
Revenue operations teams use Gong’s data to refine sales processes and improve forecasting. By combining conversation insights with CRM metrics, they can pinpoint bottlenecks in the sales funnel and recommend targeted improvements.
For businesses where deal sizes justify the investment in conversation intelligence - typically with average deal values over $25,000 - Gong delivers a strong return on investment by providing actionable insights into buyer behavior and sales performance.
These insights often complement tools like Outreach.io, which enhance outbound sales efficiency even further.
Outreach.io is a sales engagement platform designed to help teams connect with prospects through personalized, multi-channel outreach. With AI-driven automation, it simplifies communication across email, phone, and social media, making it a go-to tool for sales professionals.
Outreach.io leverages artificial intelligence to optimize every step of the sales process. It analyzes engagement data to recommend the best times to reach out and even suggests automated follow-up actions. The platform’s analytics provide detailed insights into how prospects are interacting, helping sales teams refine their strategies and prioritize leads with the highest potential.
Seamlessly connecting with popular CRMs like Salesforce, HubSpot, Microsoft Dynamics, and Pipedrive, Outreach.io ensures that all prospect interactions are automatically logged. It also integrates with tools like ZoomInfo, Apollo, and LinkedIn Sales Navigator to streamline data imports and verify contact details. For scheduling, it works with Google Calendar and Outlook, enabling automated meeting setups and follow-up adjustments. These integrations make it easy to incorporate Outreach.io into existing sales workflows.
Outreach.io offers flexible pricing plans tailored to businesses of different sizes, from smaller teams to large enterprises. For specific details on pricing, implementation, and training, you’ll need to contact Outreach.io directly.
With its advanced integrations and AI features, Outreach.io is particularly effective for managing large prospect databases and improving conversion rates. It’s a great fit for sales development teams and account-based marketing efforts that require coordinated outreach across multiple stakeholders. By automating repetitive tasks and providing actionable insights, Outreach.io helps ensure that no prospects are overlooked, ultimately driving better results for sales teams.
Here's a quick comparison of ten AI sales assistants, covering their features, pricing, ideal use cases, and potential drawbacks:
Platform | Key Features | Pricing (USD) | Best For | Limitations |
---|---|---|---|---|
Leadsforge | AI-driven lead generation, chat-style interface, automated data enrichment, real-time verification | $49/month (Essential Plan) | Small to medium businesses focused on targeted prospecting | Not specified |
Artisan (Ava) | AI SDR automation, personalized outreach, lead qualification | Starting at $750/month | Teams aiming for fully automated sales development | High cost for smaller teams |
Unify | Multi-channel engagement, AI conversation intelligence, pipeline management | $99–$299/month per user | Mid-market sales teams | Complicated setup process |
Salesforce Einstein | Predictive analytics, opportunity scoring, automated data capture | $75–$300/month per user | Large enterprises using Salesforce | Steep learning curve; requires Salesforce subscription |
HubSpot Sales Hub | Email tracking, meeting scheduling, deal pipeline management | Free – $1,200/month | Growing businesses with an inbound sales strategy | Advanced features require higher-tier plans |
Avoma | AI meeting assistant, conversation intelligence, deal insights | $19–$79/month per user | Teams focused on improving meeting efficiency | Limited capabilities for prospecting |
Cognism | Global B2B database, compliance tools, intent data | $99–$399/month per user | International sales teams and compliance-heavy industries | Expensive for smaller teams |
Clay | Data enrichment, workflow automation, personalization at scale | $149–$800/month | Revenue operations teams leveraging data-driven sales | Requires technical expertise for setup |
Gong | Revenue intelligence, call analysis, deal risk assessment | Contact for pricing | Enterprise teams managing complex sales cycles | High cost; needs a significant data volume |
Outreach.io | Multi-channel sequences, A/B testing, sales analytics | Contact for pricing | Sales development and account-based marketing teams | Complex implementation; enterprise-focused pricing model |
AI sales assistants are versatile tools that can meet the needs of businesses of all sizes, whether you're running a small operation, managing a growing company, or leading a large enterprise. The key is to choose a platform that aligns with your business size, budget, and workflow requirements.
For small to medium businesses, tools like Leadsforge stand out with their easy-to-use chat-style interface and AI-driven lead generation features. Additionally, some CRM platforms offer free tiers, providing essential functionality without stretching your budget.
As businesses grow, their requirements often expand. Mid-sized companies may find value in solutions like Unify or Avoma, which offer more advanced features tailored to evolving sales processes.
Meanwhile, enterprise-level organizations can benefit from platforms such as Salesforce Einstein, Gong, or Outreach.io. These tools provide powerful analytics and predictive capabilities, though they may require more complex setups to accommodate the needs of larger teams.
When choosing a platform, don’t just focus on features - also consider how well it integrates with your existing tools and how quickly it can be implemented. For example, Salesforce Einstein integrates seamlessly into the Salesforce ecosystem, while HubSpot users will find sticking within their system to be advantageous. Some tools are designed for rapid deployment, while others, particularly enterprise-grade solutions, may require longer setup times.
To choose the right AI sales assistant for your business, start by pinpointing your specific priorities. Do you need help with lead generation, automation, or CRM integration? Knowing your goals will make it easier to focus on the features that matter most, like customization, scalability, or conversation intelligence, which can streamline your sales process.
It's also important to assess how well each platform fits into your current tools and workflows. Seamless integration can save time and reduce headaches down the line. Make sure to account for the full cost, including setup fees and ongoing expenses, so the solution fits comfortably within your budget. For instance, platforms like Leadsforge specialize in automated lead generation and data enrichment, making them a solid option if you're after targeted, high-quality leads without much manual effort.
By weighing these elements carefully, you’ll be better equipped to choose an AI sales assistant that supports your objectives and maximizes your investment.
AI sales assistants come in all shapes and sizes when it comes to integrating with CRM systems. Some, like Regie.ai, operate independently with their own built-in outreach tools. Others, such as Momentum.io and Salesify, specialize in syncing and automating workflows with popular CRMs like Salesforce, HubSpot, and Zoho.
These platforms often take CRM functionality to the next level by offering features like real-time data updates, automation, and AI-powered insights that simplify sales workflows. Some assistants even go beyond integration, offering advanced tools for prospecting and managing leads, which can partially replace traditional CRM functionalities. The real game-changer is how effortlessly these tools integrate with your current systems and how much manual work they save your sales team.
The time and effort needed to set up an AI sales assistant largely hinge on the type of solution you go with and how tailored it needs to be.
If you're considering custom-built AI solutions, be prepared for a months-long process. This is especially true if you're integrating advanced features like large language models (LLMs) or retrieval-augmented generation (RAG). Crafting these systems requires meticulous planning to maintain smooth and natural conversations while avoiding hiccups like repetitive or irrelevant responses.
On the flip side, pre-built AI tools or SaaS platforms can be up and running in just a few weeks. These options are typically more user-friendly and don’t demand deep technical expertise. However, they might not offer the same level of flexibility or customization as their custom-built counterparts.
When choosing between these options, weigh your team’s resources, technical know-how, and long-term objectives to find the best fit for your business.