If you’re looking for a B2B lead generation tool in 2025, you’ve probably come across Seamless.ai and ZoomInfo.
Both tools help sales teams find emails and phone numbers for decision-makers. But they work in very different ways.
Seamless.ai focuses on finding contact data fast, while ZoomInfo focuses on deep company data and buying signals.
So the real question \: Which tool helps you find better leads with less effort and less waste?
In this guide, we compare Seamless.ai vs ZoomInfo side by side.
We look at features, pricing, data accuracy, and how easy each tool is to use for lead generation.
By the end, you’ll know which one fits your sales team and your budget.

Seamless.ai is a sales intelligence tool that helps you find contact details for B2B prospects in seconds.
It uses AI to research and verify data in real time, so the information you get is fresh and accurate.
The platform gives access to more than 1.3 billion business contacts and 121 million companies.
You can find verified business emails, mobile phone numbers, and company details without relying on old or static databases.
Seamless.ai works directly where sales teams already spend their time.
You can use it on LinkedIn, company websites, Gmail, and inside popular CRMs through its Chrome extension.
This makes it easy to find contact info while you browse, without switching tools.

ZoomInfo is a go-to-market intelligence platform built for sales, marketing, and revenue teams.
It helps companies find the right buyers, understand when they are ready to buy, and reach them at the right time.
ZoomInfo provides access to more than 260 million business contacts and 100 million companies.
The data includes verified emails, direct dials, mobile phone numbers, job titles, company size, revenue, technologies used, and org charts.
This data is updated continuously using AI, machine learning, and human research.
This helps teams focus on accounts that are already in-market instead of guessing who might be interested.
Seamless.ai and ZoomInfo both help teams find B2B leads, but they are built for different goals.
One focuses on speed and real-time contact discovery, while the other focuses on deep data, intent signals, and full go-to-market intelligence.
Let’s start with what each tool actually offers.
Seamless.ai is built to help sales teams find contact details fast and move quickly into outreach.
ZoomInfo is built to help teams understand accounts deeply and target buyers using data and intent signals.
Both tools offer large databases and AI-powered features, but the depth and purpose of those features are very different.
Seamless.ai is the better choice if your priority is speed, simplicity, and real-time contact discovery.
ZoomInfo is the better choice if you need deep company insights, strong intent data, and tools to support large GTM teams.
Seamless.ai and ZoomInfo use very different pricing models, and this affects how well each tool scales as your team grows.
Seamless.ai offers free credits to get started and uses a credit-based pricing model.

This allows teams to control usage and costs more easily.
It works well for smaller teams or growing sales teams that want to scale gradually without a large upfront commitment.
ZoomInfo uses a license-based model combined with credit usage.

Pricing depends on the number of users, the features included, and how much data is exported.
ZoomInfo typically requires annual contracts, which makes it better suited for companies that have a larger budget and need long-term access to deep data and advanced go-to-market features.
Because full prices are not publicly listed for either tool, the best way to know exact costs is to request a quote from each vendor.
Both Seamless.ai and ZoomInfo try to give you correct contact and company data.
But they go about it in different ways.
Seamless.ai uses AI to search the internet in real-time. This means when you look up someone, it finds their email or phone number by checking public websites right at that moment.
This makes it great for getting fresh and up-to-date contact info. It's fast and helps a lot when you're doing outbound sales.
ZoomInfo, on the other hand, keeps a huge database that it updates all the time. It uses AI, machine learning, and human researchers to check and fix its data.
It also tracks job changes, company info, and more, so its data stays clean and organized.
It’s great for teams that want deep, verified info across many accounts.
Seamless.ai performs better when your priority is finding fresh contact details quickly and avoiding outdated information at the moment of search.
ZoomInfo performs better when you need reliable, structured, and deeply verified data across companies and accounts over time.
As lead generation grows, teams need tools that can handle more people, more data, and more activity.
Seamless.ai and ZoomInfo can both handle growth, but they do it in different ways.
Seamless.ai is built to help sales reps work faster as teams grow. It uses real-time AI research and simple tools like a Chrome extension.

This makes it easy for new reps to start finding leads right away, without long setup or complex systems.
Teams can add more reps and keep generating leads without slowing down.
ZoomInfo is built to help large teams grow in an organized way.
It supports sales, marketing, and RevOps teams with shared data, buyer intent, and account insights.
In simple terms, Seamless.ai helps teams grow by making prospecting faster.
ZoomInfo helps companies grow by keeping data, teams, and processes organized.
Seamless.ai and ZoomInfo both help teams generate B2B leads, but they are built for different needs.
Seamless.ai is best for finding leads fast. It helps sales reps quickly find verified emails and phone numbers using real-time AI research.
The lead generation process is simple and focused on speed, which works well for outbound sales and daily prospecting.
ZoomInfo is best for managing lead generation in a more structured way.
It helps teams identify the right accounts, see buyer intent, understand company data, and keep CRM records updated.
This makes it useful for teams that want to run lead generation across sales, marketing, and RevOps.
In simple terms, Seamless.ai is better for quick lead discovery whereas ZoomInfo is better for a complete and organized lead generation process.

Leadsforge is built to make lead generation faster, easier, and more flexible than traditional tools.
Unlike Seamless.ai and ZoomInfo, Leadsforge works like a search engine for leads.
You simply describe your ideal customer in plain words, and it instantly finds verified emails, LinkedIn profiles, and phone numbers from 500M+ contacts.

It uses waterfall data enrichment, which means it checks multiple data sources until it finds the best verified contact details.
This helps improve match rates and keeps lead lists clean.
Another key advantage is built-in intent signals. Leadsforge can identify buying intent, interest, and trigger signals like hiring activity, product launches, or market expansion.
This helps teams focus on leads that are more likely to respond.
In simple terms, Seamless.ai focuses on fast contact finding, and ZoomInfo focuses on large-scale GTM data
But Leadsforge focuses on making the entire lead generation process simple, fast, and practical.
Both tools can help with lead generation, but in different ways.
Seamless.ai is best if you want to find contact details fast and start outreach quickly.
ZoomInfo is best if you need deep company data, buyer intent, and a full GTM setup across sales and marketing teams.
But if your goal is to generate leads quickly, enrich them instantly, and keep the process simple, then Leadsforge is the better choice.
It lets you describe your ideal customer in plain words, finds verified contacts from 500M+ profiles, adds intent signals, and makes exporting easy.
Try Leadsforge now with 100 free credits!