7 Best 6Sense Alternatives & Competitors in 2025 (Cheaper, Faster ABM Tools)
Looking for better 6Sense competitors to power your ABM strategy?
You’re in the right place.
6Sense is powerful, but in 2025, it’s expensive, hard to set up, and overloaded with features most teams never use.
So I did the work: I reviewed 7 top 6Sense alternatives that are actually built for results.
In this post, you’ll get:
- 7 high-performing 6Sense alternatives
- What each one’s best at (enterprise, mid-market, outbound, ads)
- How they stack up on price, features, and usability
You’ll also see how these platforms support different account based marketing strategies, so you can compare which alternative best fits your approach.
If you’re serious about ABM without the platform bloat, this will save you weeks of research.
Let’s get into it.
TL;DR – 7 Best 6Sense Alternatives & Competitors in 2025
- Best AI-powered outbound system with real-time leads: Leadsforge
- Best enterprise ABM alternative: Demandbase
- Best all-in-one ABX alternative to 6Sense: DemandScience
- Best for intent + sales data in one platform: ZoomInfo (with Intent + SalesOS)
- Best for mid-market teams getting started with ABM: RollWorks
- Best full-stack sales OS with built-in outreach: Apollo.io
- Best for seeing who visits your site and enriching CRM in real-time: Clearbit
Why People Look for 6Sense Alternatives
After reviewing dozens of complaints and feedback from G2 and Reddit, here are the main reasons why people look for 6Sense alternatives:
1. It’s Too Complex to Use: Many users said 6Sense is powerful but feels overwhelming.
Even basic tasks like campaign setup or lead scoring require advanced knowledge or help from support.
2. Onboarding Takes Too Long: Multiple reviewers mention long setup times. Some waited 3–6 months before they could launch campaigns or use the platform effectively.
3. Intent Data Isn’t Reliable: Users say the intent signals often show accounts that aren’t showing interest. That makes targeting harder and less accurate. Data accuracy is critical for effective targeting, and unreliable intent signals can undermine confidence in the platform.
4. Pricing Is Not Transparent: 6Sense doesn’t list pricing publicly. Many teams only realize the full cost (often in the high five figures) late in the buying process, and it can feel like a bait-and-switch. Like many competitors, 6Sense requires prospective customers to contact their sales team to receive a custom quote.
5. CRM Integration Isn’t Always Smooth: Some users reported problems syncing segments, leads, and scores between 6Sense and CRMs like Salesforce or HubSpot, which defeats the purpose of buying an “integrated” platform.
6. Support Can Be Slow: Support quality seems inconsistent. While some customers praise it, others say it’s hard to get quick answers when something breaks, especially during onboarding.
These issues come from real users working in B2B marketing, sales, RevOps, and Martech roles. They’re not bashing the product, just saying it no longer fits their needs.
Next, let’s look at tools that do, and how they compare.
6Sense Alternatives - Feature Comparison Table
To help you compare, here’s a quick breakdown of how the top 6 6Sense alternatives stack up:
Next up, let’s break each tool down in more detail, so you can choose the right one for your team.
1. Leadsforge – Best for Real-Time Data and AI-Powered Outbound
This image shows the Leadsforge homepage
Leadsforge is a modern sales platform that combines real-time B2B data with built-in AI outreach, delivering high quality leads and relevant data for outbound sales.
It’s a strong alternative to 6Sense for teams that prioritize speed, automation, and pipeline results, especially in outbound sales.
Unlike many tools that only help you find leads, Leadsforge acts like a full AI SDR.
It identifies the right contacts, sends personalized emails, follows up automatically, and even assists with inbox warm-up, all without requiring a large team to manage it. Leadsforge enables users to automate sales processes and sales operations, reducing manual work for sales reps and empowering teams to focus on closing deals.
Here’s what you get with Leadsforge:
- ✅ Real-time B2B data with verified emails
- ✅ AI-powered email writing and follow-ups
- ✅ Automated outbound workflows (email + reply handling)
- ✅ Inbox warm-up tools built-in
- ✅ CRM integrations (HubSpot, Salesforce, and more)
- ✅ Transparent pricing, no hidden fees or data limits
Leadsforge is ideal for founders, lean sales teams, or growth-stage startups who want to run cold outreach quickly without assembling multiple tools.
Leadsforge vs. 6Sense
✅ Pros & ❌ Cons of Leadsforge
Leadsforge Pricing
Leadsforge offers a straightforward pricing model:
- Monthly Plan: $49 per month, includes 2,000 export credits. Unused credits roll over to the next month.
- Annual Plan: $588 per year, includes 28,000 export credits provided upfront.
Additional export credits can be purchased as needed. You can start with 100 free credits upon sign-up.
👉 Explore pricing and request a demo.
Our Verdict
Leadsforge is a great choice if you want more leads without hiring a big team or using five different tools.
It finds the right companies in real time, sends emails for you, follows up, and even replies, all on its own.
You don't need to set up complicated workflows or pay extra for outreach tools. It just works.
If you're short on time, team, or budget, but still want a pipeline? Leadsforge makes it easy.
✅ That wraps up the 7 best 6Sense competitors.
Up next: a quick recap to help you pick the best one based on your team's goals and budget.
2. Demandbase – Best Enterprise ABM Alternative to 6Sense
If you lead a large marketing, sales, or RevOps team and need a serious ABM solution, Demandbase is one of the strongest 6Sense competitors to consider.
It gives you many of the same tools as 6Sense, like intent data, predictive scoring, and multichannel campaigns, but with a simpler setup for most teams and faster time to value.
With Demandbase, you can:
- ✅ Find and target the right accounts using strong intent data (powered by Bombora and others)
- ✅ Identify and engage your target audience by using advanced filtering and intent signals to focus on the most relevant segments
- ✅ Score and prioritize key accounts using AI-based models
- ✅ Run personalized and tailored campaigns across multiple channels, including ads, email, display advertising, and your website
- ✅ Enable web personalization as part of its multi-channel ABM approach to engage target accounts
- ✅ Leverage account based advertising to reach key accounts across display and other digital channels
- ✅ Sync with tools like Salesforce, HubSpot, and Marketo
- ✅ Get detailed reporting and attribution to measure what’s working
Overall, it’s built for larger companies that want deep insights, flexible integrations, and scalable ABM without the long onboarding that many face with 6Sense. Demandbase allows for tailored campaigns aimed at key accounts, leveraging multiple channels for maximum engagement.
Demandbase vs. 6Sense
✅ Pros & ❌ Cons of Demandbase
Demandbase Pricing
Demandbase doesn't list pricing on its website. You'll need to fill out a form to get a quote.
However, based on user reports:
- Entry-level packages can start around $30K–$40K/year
- Larger setups with deep integrations and orchestration can cost $60K+
- Pricing is often custom and based on account volume and features
Our Verdict
If you're an enterprise team looking for a true 6Sense replacement, Demandbase is one of the strongest options.
It offers powerful ABM capabilities, strong intent data, and deep CRM integration, all with a bit less setup pain than 6Sense.
Next, let's check out DemandScience, a solid option if you want intent data and ABM tools without the heavy setup or high cost that often comes with 6Sense.
2. DemandScience – Best for Smart Targeting and Content Syndication
If you want a tool that helps you find the right B2B leads and send them useful content, DemandScience is a great 6Sense alternative. It also serves as a powerful prospecting tool for B2B teams.
It’s known for strong data, useful integrations, and helping marketing teams run smarter campaigns, without needing a huge team to manage it. DemandScience helps identify high quality leads through its data enrichment and intent tracking. The platform leverages demographic data to help marketing and sales teams score and prioritize leads more effectively.
Key features include:
- ✅ Tracks buying intent, so you know who’s ready to talk
- ✅ Sends the right content, gets your message in front of real buyers
- ✅ Shows deep info about accounts, helps you focus on the right people
- ✅ Works with tools like HubSpot and Salesforce, easy to plug into your setup
- ✅ Provides relevant data for lead generation and outreach
- ✅ Good reporting and marketing analytics, shows what’s working and what’s not
DemandScience vs. 6Sense
✅ Pros & ❌ Cons of DemandScience
DemandScience Pricing
DemandScience does not list its pricing publicly.
To get accurate and tailored pricing information, it's best to contact their team directly through their Contact Page.
They offer customized quotes based on your specific business needs and objectives.
Our Verdict
If you want a tool that helps you target better and reach the right people with content, without the complexity of 6Sense, DemandScience is worth a look.
It's especially useful for teams that want more data and less guesswork.
👉 If DemandScience is great for content-focused targeting, ZoomInfo is your go-to for deep B2B data and intent signals at scale. Let's take a look.
3. ZoomInfo + Intent Module – Best for B2B Contact Data & Buyer Signals
If you care most about having accurate contact data, company insights, and real buying signals in one place, ZoomInfo is one of the strongest 6Sense competitors out there.
ZoomInfo is recognized as a leading data provider among B2B data providers, offering an extensive database that supports comprehensive sales and marketing efforts.
The platform helps users identify and engage potential customers early in the buyer journey by leveraging intent data and website behavior.
It’s built for both sales and marketing teams, especially those running outbound or targeting large lists.
The platform combines a massive B2B database with native and third-party intent data, and adds tools like email sequencing, CRM sync, and real-time visitor tracking. ZoomInfo delivers accurate data and high quality leads, supporting sales reps with real-time notifications and robust sales engagement tools.
Here’s what ZoomInfo offers:
- ✅ Huge B2B database with verified emails and direct dials
- ✅ Intent data from both ZoomInfo and Bombora
- ✅ Outreach tools like Engage (email cadences) and dialer for sales engagement
- ✅ WebSights, see which companies visit your site
- ✅ AI-based lead scoring and routing, including a predictive analytics engine for account level targeting and scoring based on buying intent signals
- ✅ Deep CRM integrations with popular sales tools
ZoomInfo streamlines sales processes and supports sales operations for teams of all sizes by automating workflows and enabling users to efficiently manage lead generation and outreach.
In summary, ZoomInfo’s bundled data solutions enable users to access comprehensive company and contact data for every stage of the sales funnel.
ZoomInfo vs. 6Sense
✅ Pros & ❌ Cons of ZoomInfo
ZoomInfo Pricing
ZoomInfo doesn't list pricing on its site The estimates below are based on trusted third-party sources.
- Professional Plan: ~$15,000/year – 5,000 credits, ~$1,500/user
- Advanced Plan: ~$25,000/year – 10,000 credits, ~$2,500/user
- Elite Plan: ~$40,000/year – Full access to data + intent tools
👉 You'll need to book a demo to get a custom quote based on your goals.
Our Verdict
If your top priority is getting verified leads, deep intent signals, and built-in outreach tools,
ZoomInfo is one of the best 6Sense alternatives, especially for outbound-heavy teams and RevOps leaders.
Next, we'll look at RollWorks, a more flexible, mid-market-friendly ABM platform.
4. RollWorks – Best Mid-Market Account Based Marketing Platform for Growing Teams
RollWorks is a strong 6Sense alternative made for small to mid-sized B2B teams.
It gives you the tools to target the right accounts, run ads, and track engagement, without needing a large RevOps team or a long setup process.
RollWorks enables targeted advertising and digital advertising across multiple marketing channels, helping you reach specific audiences through data-driven strategies. The platform also allows marketing and sales teams to track and optimize the entire customer journey, from initial engagement to conversion.
You get features like:
- ✅ Account targeting using firmographic and intent data, leveraging third party data sources to enhance account targeting and campaign effectiveness
- ✅ Website visitor tracking and account engagement scoring
- ✅ Campaigns across display, retargeting, and LinkedIn ads
- ✅ Simple integration with Salesforce, HubSpot, and Marketo
- ✅ Public pricing plans that are easy to understand
It’s a practical choice for teams who want to run account-based marketing without the complexity or cost of enterprise platforms.
RollWorks vs. 6Sense
✅ Pros & ❌ Cons of RollWorks
RollWorks Pricing
RollWorks has clear pricing based on the number of target accounts and ad spend. You need to book a demo to get started.
👉 View official plans here.
Our Verdict
If you want a solid ABM tool that's easier to use than 6Sense and priced clearly for mid-sized teams, RollWorks is a strong pick.
It's great for marketing teams that want to launch account-based ads and track engagement without the heavy setup.
Now, let's look at Apollo.io, a full sales platform that brings together contact data, outbound email, and CRM features in one stack.
5. Apollo.io – Best Sales OS with Data + Outreach in One Platform
Apollo.io is one of the most popular tools for B2B prospecting and outbound sales.
As a leading prospecting tool, Apollo.io provides B2B sales teams with robust data coverage, verification capabilities, and access to accurate contact information for effective lead generation.
Unlike 6Sense, which is built mainly for marketing and ABM, Apollo is designed to help sales teams find leads, contact them, and track results, all in one place.
It’s a great 6Sense competitor if your team is focused on outbound outreach instead of large-scale ad campaigns or predictive ABM.
With Apollo, you can:
- ✅ Access a large B2B database (260M+ contacts)
- ✅ Filter by company, tech stack, job title, revenue, and more
- ✅ Send cold emails using built-in sequences
- ✅ Automate follow-ups and reply tracking
- ✅ Use Chrome extension to find emails on LinkedIn
- ✅ Integrate with HubSpot, Salesforce, and more
- ✅ Integrate seamlessly with your existing CRM to support current sales and marketing workflows
- ✅ Track email opens, clicks, and engagement
- ✅ Leverage sales engagement tools to connect with and nurture leads throughout the sales process
Apollo is simple to use and powerful enough for founders, SDRs, and small sales teams.
Apollo.io vs. 6Sense
✅ Pros & ❌ Cons of Apollo.io
Apollo.io Pricing
Apollo.io offers both free and paid plans:
- Free Plan: 60 email credits/month
- Basic Plan: $49/month, 100 email credits/day
- Professional Plan: $79/month, 200 email credits/day, plus call automation and A/B testing
- Organization Plan: $119/month, includes team analytics, rules, and advanced support
👉 View full pricing here.
Our Verdict
Apollo is a strong 6Sense alternative for outbound sales.
It combines prospecting, outreach, and automation in one simple platform, great for SDRs, founders, and small sales teams.
👉 Next, let’s break down Clearbit, a great pick for marketers who want to see which companies visit their site and enrich CRM records in real time.
6. Breeze By HubSpot (Formerly Clearbit) – Best for Seeing Who Visits Your Site and Enriching CRM in Real-Time
Breeze by HubSpot is the new version of Clearbit. It helps you see which companies visit your website, even if they don’t fill out a form.
Breeze by HubSpot leverages breeze intelligence and now Breeze Intelligence to enhance CRM data and automate workflows, making your sales and marketing processes more efficient.
It also updates your HubSpot CRM with helpful details like company size, industry, and location. Breeze by HubSpot can incorporate third party data sources to provide a more complete view of website visitors and leads. This makes it easier for your team to know who to follow up with.
If you’re using HubSpot and want real-time visitor data and better lead tracking, Breeze is a solid alternative to 6Sense. It’s simpler, faster, and focused on helping your team act quickly.
What You Get:
- ✅ See which companies visit your site
- ✅ Add company info to HubSpot records automatically
- ✅ Group leads by firmographic or behavioral data
- ✅ Get real-time alerts and insights for your team
- ✅ Privacy-safe and GDPR-compliant
Breeze vs. 6Sense
✅ Pros & ❌ Cons of Breeze by HubSpot
Breeze Pricing:
Breeze by HubSpot does not list pricing on its website. Pricing may depend on the number of credits, website traffic, or tools you want to connect.
👉 To get exact pricing, it's best to contact the HubSpot team directly.
Our Verdict
If your team wants quick insights about site visitors and clean CRM data, Breeze is a strong choice.
It won’t replace 6Sense’s full ABM tools, but for real-time data enrichment and smoother lead handoff, it works great, especially if you’re already using HubSpot.
✅ That wraps up the 7 best 6Sense competitors.
Up next: a quick recap to help you pick the best one based on your team’s goals and budget.
How We Evaluated 6Sense Alternatives
To make sure this list is actually helpful, I looked at over 100 real data points, including reviews on G2 and Reddit, official product pages, and hands-on feature comparisons.
Here’s what I focused on:
- Strong intent signals – Can it spot in-market buyers?
- Multichannel support – Email, ads, LinkedIn, web, etc. Engages prospects across multiple channels for better campaign effectiveness.
- CRM integration – Works well with HubSpot, Salesforce, and others
- Clear pricing – No hidden fees or vague quotes
- Smart lead scoring – Helps you focus on the right accounts
- Supports marketing and sales teams – Emphasizes the integration and coordination of marketing and sales teams for ABM success.
- Scalable – Works for both small teams and large enterprises
These tools aren’t just feature-packed; they help you move faster and get real results.
Which 6Sense Alternative Is Right for You?
Each team has different priorities; some need better data, others want easier campaigns, or faster results.
The best account based marketing platform will help you identify and engage key accounts with account level precision, ensuring your sales and marketing teams can target and personalize outreach effectively.
The table below breaks it down, so you can quickly find the tool that fits your goals best:
This makes it easier to match your needs with the right platform, without spending weeks testing tools that aren’t the right fit.
Final Verdict
6Sense is still a powerful ABM tool, but it's not the best fit for everyone.
Many teams say it feels too complex, too expensive, or too slow to show results.
Today, you have better choices.
Tools that are faster to get live, clearer to use, and more honest about what they cost.
So here's the move:
- If you're running enterprise ABM with a full team and long cycles, go with Demandbase.
- If you want strong data plus hands-on outreach, Apollo or ZoomInfo are solid bets.
- But if you want verified accounts, real-time signals, and a system that just gets to work… 👉 Go with Leadsforge.
It skips the noise and helps you run better campaigns from day one, without chasing demos or waiting months to see results.
Try Leadsforge now → No long setup. No inflated pricing. Just a tool that delivers.