Wiza vs ZoomInfo vs Leadsforge - Lead Generation Tool Comparison

For a thorough understanding of what each option offers, a simplified comparison table isn't enough to grasp all intricacies that come with each tool, so let's dive deeper into what makes Wiza, ZoomInfo and Leadsforge unique.

Lead Generation Tool Key Features: Wiza vs ZoomInfo vs Leadsforge

At a glance, these three platforms occupy overlapping but distinct positions in the market.

• Wiza has built a niche around LinkedIn prospecting, often used by sales professionals to turn LinkedIn profiles into prospect lists quickly.
• ZoomInfo is widely recognized for extensive company intelligence - an enterprise-grade solution that bundles firmographic depth, intent data, and integration with enterprise CRM systems.
• Leadsforge positions itself as a cost-effective alternative that balances useful sales intelligence and verified contact information with an intuitive and user-friendly interface.

Where ZoomInfo targets larger businesses with advanced features for broad target markets, and Wiza focuses strongly on LinkedIn profiles and extension-driven prospect lists, Leadsforge is aimed at sales and marketing teams of all sizes that want accurate contact data, solid data enrichment, and affordable pricing options.

Pricing Plans & Cost Effectiveness

Wiza provides tiered, per-user subscriptions (annual billing unlocks unlimited credits on higher plans):

• $0/mo free trial (you get: 20 emails + 5 phone numbers per month)
• $49/mo for the Starter plan (you get: 100 emails / month, 20 phone numbers / month, team analytics; overages charged at $0.15 per extra email and $0.35 per extra phone)
• $99/mo for the Email plan (you get: 500 emails/mo, $0.35 per phone number, team analytics)
• $199/mo for the Email + Phone plan (you get: 500 emails/mo, 500 phone numbers/mo, team analytics)
• $399+/mo for the Team / Enterprise plan (you get: 3+ users, unlimited emails & phones, CRM integrations, API access, advanced fields, team analytics, dedicated success manager, higher export limits)

ZoomInfo uses quote-based, credit-backed plans with discounts for annual billing (and a 7-day free trial for testing out core platform features):

• ~$14,995/year plan (you get: ~5,000 annual bulk credits, access to ~300M+ contact database, basic exports to CSV/CRM & Chrome extension, 1–3 included users, additional seats added per contract)
• Extra credits are available as add-ons (some reports show examples like ~$3k per 5k credits as a ballpark for small bulk top-ups)

Leadsforge provides a straightforward credits-based plan (discounts with annual billing), unlimited credit rollover, and a free trial that provides 100 export credits:

• $49/mo for the Essential plan (you get: 2,000 export credits per month, access to a 500M+ contact database, export to Salesforge or CSV, credit rules (1 email = 1 credit, 1 phone number = 10 credits, company follower/LinkedIn = 1 credit, etc.), all unused credits roll over, integrations/export features)
• Extra credits can be purchased (8000 credits for $40/mo) with higher discounts for higher quantities.

Data Accuracy & Data Enrichment

Data quality and data accuracy are the fulcrum of a productive outreach program. Bad contact details or stale CRM data mean wasted outreach, lower deliverability rates, damaged sender reputation, and ultimately fewer closed deals.

ZoomInfo’s advantage has historically been the sheer scale.

• ZoomInfo's extensive database is built from many sources and tends to excel at company names, company size, and granular firmographic signals that feed account-based strategies and enterprise sales intelligence.

Wiza’s strength is LinkedIn data.

• It helps teams convert profile signals into prospect lists rapidly, which can be valuable for targeted outreach where LinkedIn data is the primary signal.

Leadsforge, however, often stands out for a pragmatic mix of verified contact information and contact enrichment that suits sales and marketing teams who value accuracy over noisy volume.

• Where some platforms trade breadth for noisy records, Leadsforge’s approach to contact enrichment and verification helps reduce bounce rates and improve deliverability rates - an outcome which directly supports higher conversion rates from email and multi-channel outreach.

Importantly, data enrichment and email verification are not magic - they’re process-driven. A platform that makes it easy to append CRM data, sync enriched contact details back into CRM systems, and keep contact info up-to-date will save time for sales professionals and marketing teams, and will shift the lead generation process from “spray and pray” to targeted outreach.

Outreach Workflow

The ultimate test of a lead generation tool is whether it helps sales professionals and marketing teams close deals. That outcome depends on various aspects: deliverability rates, the accuracy of contact info, the ability to target potential customers with relevant messaging, etc.

Email verification and contact enrichment are operational linchpins. If a tool improves email verification and provides verified contact information, it reduces bounce rates, maintains sender reputation, and improves inbox placement - all of which support higher open and reply rates.

• ZoomInfo’s scale and intent signals can help prioritize outreach to companies showing purchase signals, which is powerful for account-based sales.
• Wiza’s prospect lists and LinkedIn-focused workflows accelerate top-of-funnel activity for inside sales teams that can follow up manually or through connected outreach platforms.

But with both of the aforementioned tools, you'll need to find another platform to actually reach out to the leads you generate. Leadsforge offers a simple, unified approach though.

• While Leadsforge is a prospect discovery and enrichment engine, it does seamlessly integrate with Salesforge - a sending platform part of the Forge stack.
• After describing your ICP in a conversational manner within the ChatGPT-like UI, Leadsforge returns robust profiles which can be easily transferred to Salesforge.

Salesforge is the Forge's sending platform which offers multi-source AI hyper-personalized multi-channel outreach with various deliverability capabilities, such as:

• Unlimited free warm-up via Warmforge
• Dynamic IPs
• Rotating mailboxes
• Spam checkers
• Placement tests
• ESP matching
• Mailbox health monitoring
• A/B testing

And more. Salesforge also offers unlimited mailboxes, unlimited LinkedIn senders, and even unlimited seats via a 96$/mo plan. If your outreach strategy involves a large scale and multiple outbound channels, the Forge stack perfectly supports that workflow.

Advanced Features

Advanced features like intent data, AI-powered enrichment, predictive scoring, and audience expansion are increasingly how vendors try to justify their pricing.

• ZoomInfo leans on extensive intent data to surface companies showing buying signals.
• Wiza focuses on LinkedIn data and fast prospect lists for LinkedIn prospecting and Chrome extension-driven workflows.
• Leadsforge, without overselling, layers practical capabilities into a package that helps sales and marketing teams convert potential prospects into outreach-ready contacts while keeping cost effectiveness and data quality front of mind.

Leadsforge offers various advanced features that merit explicit mention.

• The company follower capability lets users track which users are actively following or engaging with a company's profile. This is a source of first-party signals that complements third-party intent data.

For sales professionals and marketing teams, company follower signals can sharpen targeting: you get company names and company size context earlier in the lead generation process, and that company intelligence informs outreach and prioritization.

• The lookalike feature expands that utility by allowing users to define high-value accounts and then find similar companies and prospects in Leadsforge’s dataset.

That’s not just “more data”; it’s contact enrichment and prospecting intelligence that lets sales teams scale the lead generation process with prospects that resemble known buyers, improving the odds that outreach will convert.

• AI-powered enrichment in Leadsforge is applied pragmatically: to improve data accuracy, fill missing contact details, and flag questionable records for email verification.

The platform’s workflow orientation means enriched contact details and contact info are designed to sync cleanly back into CRM systems and marketing automation tools, so existing CRM data gets better rather than more cluttered.

Final Verdict - Which AI-Powered Lead Generation Tool Saves Time and Delivers Better Value While Generating Prospect Lists?

If you’re comparing ZoomInfo vs Wiza vs Leadsforge, start with your primary outcome metric: do you need expensive enterprise account signals and intent data at scale, or do you need verified contact information and lower-cost, outreach-ready prospects that integrate smoothly with any automation tool?

• ZoomInfo is a potential fit when you run a massive organization which requires ZoomInfo's extensive database, advanced features, and deep integrations for large accounts and complex sales intelligence.
• Wiza could be the right choice when LinkedIn prospecting and Chrome extension-driven workflows are the heart of your lead generation.
• But Leadsforge is the option many teams choose when they want better value. A focus on verified contact information, contact enrichment that improves CRM data, proprietary outreach automation tools, and affordable pricing options that let even smaller teams scale outreach without excessive cost.

For sales professionals and marketing teams who prioritize data quality, reliable verification, deliverability, and practical integration with existing systems to save time and increase conversion rates, Leadsforge provides a compelling mix of accuracy and cost effectiveness.

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