Wiza vs Leadsforge - Lead Generation Tool Comparison

For a thorough understanding of what each option offers, a simplified comparison table isn't enough to grasp all intricacies that come with each tool, so let's dive deeper into what makes Wiza and Leadsforge unique.

Product Overview & Key Features: Wiza vs Leadsforge

Essentially, Wiza and Leadsforge target the same end goal - faster, cleaner lead generation — but they take different routes.

• Wiza leans into breadth and LinkedIn-native workflows (~850M+ prospect database, a single-click Chrome extension and real-time verification), making it a fast, LinkedIn-first email finder that syncs neatly into CRM systems and CSV exports for teams working inside Sales Navigator.
• Leadsforge favors precision and multi-source quality (smaller but still massive 500M+ contact coverage with waterfall enrichment across 10+ verified providers, instant enrichment options for email/LinkedIn/phone, chat-based ICP and lookalike discovery, and credits-based exports).

Leadsforge assures that prospect lists arrive more enriched and with fewer empty fields - reducing manual data entry and improving deliverability.

• For teams who care about raw speed inside LinkedIn specifically, Wiza is practical.
• For teams that want tighter enrichment, relationship-driven support, and advanced features such as lookalike discovery, Leadsforge is the superior option.

Pricing Plans

Wiza provides tiered, per-user subscriptions (annual billing unlocks unlimited credits on higher plans):

• $0/mo free trial (you get: 20 emails + 5 phone numbers per month)
• $49/mo for the Starter plan (you get: 100 emails / month, 20 phone numbers / month, team analytics; overages charged at $0.15 per extra email and $0.35 per extra phone)
• $99/mo for the Email plan (you get: 500 emails/mo, $0.35 per phone number, team analytics)
• $199/mo for the Email + Phone plan (you get: 500 emails/mo, 500 phone numbers/mo, team analytics)
• $399+/mo for the Team / Enterprise plan (you get: 3+ users, unlimited emails & phones, CRM integrations, API access, advanced fields, team analytics, dedicated success manager, higher export limits)

Leadsforge provides a straightforward credits-based plan (discounts with annual billing) as well as a free trial that provides 100 export credits:

• $49/mo for the Essential plan (you get: 2,000 export credits per month, access to a 500M+ contact database, export to Salesforge or CSV, credit rules (1 email = 1 credit, 1 phone number = 10 credits, company follower/LinkedIn = 1 credit, etc.), unused credits roll over, integrations/export features)
• If necessary, extra credits can be purchased (8000 credits for $40/mo) with higher discounts for higher quantities.

Database Size & Coverage

Database size matters differently depending on whether you need the world’s largest prospect pool or highly targeted, multi-source coverage.

• Wiza advertises a very large footprint (850M+ prospects) and emphasizes real-time checks against live sources so the contact info you extract is freshly validated before export.

That breadth helps sales teams and recruiting teams find potential leads across a huge range of company size and geography, and it’s positioned for large-scale email campaigns and prospect lists that need many contacts quickly.

• Leadsforge positions itself with a 500M+ prospect database but leans into multi-provider waterfall enrichment: instead of only depending on single-source coverage, Leadsforge queries more than 10 verified providers sequentially to find verified email addresses, LinkedIn profiles and phone numbers.

For teams that prioritize finding verified contact data for specific target accounts and job titles (rather than just raw volume), Leadsforge’s multi-source strategy can produce cleaner, more usable lead lists for outreach efforts.

Contact Information Quality & Verification

Data quality is the single biggest factor for reducing bounce rates and improving email deliverability.

• Wiza stresses real time data verification and built-in email verification that checks live sources as you request contact information, and they advertise many accuracy-oriented features. That focus helps teams avoid manual data entry and reduces the work needed to get a prospect list ready for outreach.
• Leadsforge approaches quality through waterfall enrichment across multiple verified providers and real-time email/phone validation: if one provider doesn’t return a usable email, Leadsforge queries the next provider until a verified email or phone is found and validated, which increases match rates for hard-to-find contacts and yields more enriched data.

Practically, that means Leadsforge often returns fewer empty fields and higher confidence in contact info (email addresses and phone) when you need accurate contact data for targeted outreach.

Both platforms emphasize accuracy and verification, but Leadsforge’s multi-source waterfall model is tuned to reduce missing contact info for niche verticals and to provide enriched data that’s ready to push into sales tools and CRM systems.

Data Enrichment Depth

Successful outreach needs more than an email address - it needs context.

• Wiza calls out 40+ data points and offers consolidated enriched data so sales teams and recruiting teams can personalize messaging and segment lists by company size or funding stage.

It’s strong when your workflow depends on rich company information and frequent updates like job changes.

• Leadsforge emphasizes instant enrichment choices with an automated waterfall that merges outputs from multiple providers into one clean result.

Because Leadsforge is explicitly designed to combine verified contact info with company details and signals in one chat-driven flow, it simplifies extracting enriched data for saved lists and export.

For teams that value tight enrichment and fewer manual adjustments before launching email campaigns or LinkedIn outreach, Leadsforge’s enrichment pattern often shortens the path from search to outreach while still giving you the company information and job title context needed to tailor sequences.

Search & User Experience

• Wiza’s workflow heavily leverages LinkedIn searches and a Chrome extension to extract and export contact info from Sales Navigator - this maps naturally to teams already living in LinkedIn Sales Navigator and looking to extract details directly into CSV or CRM systems.
• Leadsforge, by contrast, offers an extremely intuitive chat-based, natural-language ICP search so users can describe their ideal customer and get a laser-focused list - almost like talking to a friend. Leadsforge also supports adjustable filters, competitor follower searches, and lookalikes.

That chat-oriented approach blends the power of natural language prompts with precise filters, letting marketing professionals and sales teams go from a high-level ICP to a refined lead list without tedious manual filtering.

If your team prefers single-click extraction from LinkedIn, Wiza’s extension is convenient. But if you prefer generating diverse prospect lists from a single, expressive search surface, Leadsforge’s chat-driven search typically reduces friction and manual data entry while yielding prospect lists that are already enriched and verified.

Integrations

Integration breadth matters when you want prospect lists flowing into existing sales tools.

Wiza promotes:

• CSV export
• Some major CRMs
• An API

And positions itself as a data source that connects with existing tools to avoid manual data entry.

Leadsforge is designed to fit right into your existing workflow while focusing only on integrations that are vital, meaning seamless and valuable integrations are core to its value proposition:

• CSV export
• Various major CRMs
• An API

Or even just seamlessly pushing into the Forge stack for immediate outreach - Leadsforge caters to any and all potential integration needs.

For businesses that prioritize decreasing technical overhead for sales reps and saving time on repetitive enrichment tasks, Leadsforge’s export-first workflow can be an efficiency multiplier - you get better leads out of the box and can immediately feed them into whatever outreach tool your team already uses.

Intent Signals

Wiza offers Wiza Monitor, which turns job changes into pipeline opportunities by alerting you when decision-makers move roles, with verified contact data delivered via Slack or email - that’s helpful for timing outreach and keeping CRM records current.

Leadsforge embeds built-in intent signals & lead qualification in its product and provides a signals layer that surfaces follower/competitor follower research and other qualification cues. Combined with waterfall enrichment, this makes it easier to assemble lists ranked by inferred intent.

In practice:

• If your priority is near-real-time job-change alerts and automated job-change monitoring workflows wired to Slack and CRM systems, Wiza’s Monitor feature is a good choice.
• But if you want deeper signal-driven list qualification tied directly into chat-based ICP searches and waterfall-verified contact info in one place, Leadsforge’s signal + enrichment approach keeps intent and contact verification tightly coupled for higher-confidence outreach.

Customer Support

Wiza offers email and live chat support, a knowledge base, and demo/book-a-meeting flows geared to get teams started with the Chrome extension, Monitor and CRM sync quickly.

Leadsforge takes customer support to the next level.

While Leadsforge's UI has a practically non-existent learning curve, but in case issues do arise, Leadsforge complements 24/7 email and live chat support with:

• Weekly AMA sessions
• A large Slack community
• Extensive documentation
• Youtube tutorials

And a general customer-success focus on helping teams optimize warming, domain configuration, and sequence performance.

For teams that need hands-on help as soon as possible, Leadsforge's combination of resources and support is guaranteed to maintain your workflow as efficiently as possible.

Final Verdict: Which Tool Generates Leads & Gives More Accurate Contact Info?

If your team primarily lives inside LinkedIn Sales Navigator and needs a single-click email finder / Chrome extension to extract data for rapid CSV export or CRM sync, Wiza is a powerful tool that enables those capabilities.

But if your priority is:

• Cleaner enriched data with fewer empty fields
• Very simple ChatGPT-like natural-language ICP search
• Lookalike & competitor follower discovery
• Advanced waterfall enrichment across multiple verified providers
• And a workflow that reduces manual data entry by returning consolidated, verified contact information ready for outreach

Leadsforge is the perfect fit.

Both platforms dramatically cut down manual data entry and enable better outreach, but Leadsforge’s multi-source enrichment and chat-first UX often win when quality, precision, and targeted outreach to specific job titles and company details are the deciding factors.

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