Wiza vs Apollo vs Leadsforge - Lead Generation Tool Comparison

For a thorough understanding of what each option offers, a simplified comparison table isn't enough to grasp all intricacies that come with each tool, so let's dive deeper into what makes Wiza, Apollo and Leadsforge unique.

Lead Generation Tool Overview & Key Features: Wiza vs Apollo vs Leadsforge

All three vendors are built around the same high‑level aim - discover leads, verify contact data, and feed those prospects into outreach - but they make different tradeoffs that matter in practice.

• Wiza markets itself around real‑time data for LinkedIn‑driven workflows. Its Chrome extension and prospecting flows are deliberately export‑forward: reps use LinkedIn Sales Navigator, run the extension to pull prospects, and get contact details on the spot.

Wiza’s pitch is straightforward for smaller teams or reps who live inside LinkedIn and want verified emails and phone numbers to push into Google Sheets or a CRM, though it can struggle with larger-scale workflows.

• Apollo positions itself as an all-in-one platform for modern sales teams: its product emphasizes a proprietary contact database with robust filters, and built‑in outreach automation so teams can discover prospects, sequence touches, and measure campaign performance from one place.

That platform orientation brings native integrations and polished reporting for teams that want an all‑in‑one software solution and are willing to rely on a single volatile tool for both data and automation.

• Leadsforge emphasizes multi‑source discovery, automated waterfall data enrichment, and verification before export within a simple, chat-like UI. Rather than relying on a single monolithic database, Leadsforge will search multiple sources in sequence and attempt to resolve missing contact data by falling back to secondary providers until a verified match is found.

This reduces manual stitching between providers, raises match rates, and helps teams avoid the common problem of outdated information or low match rates when exporting new lists.

Leadsforge’s model focuses on the practical operational problems teams face: high bounce rates, noisy CRM records, and the time sink of cleaning lists. By prioritizing verified outputs and an export path that feeds your outreach tools, Leadsforge improves deliverability and campaign performance without requiring a complex setup or heavy ops time.

That makes it particularly compelling for teams that want better data accuracy and a seamless way to create, enrich, and export new leads for outreach.

Leadsforge, Apollo & Wiza's Pricing Plans & Free Credits

Leadsforge provides a straightforward credits-based plan (discounts with annual billing) as well as a free trial that provides 100 export credits:

• $49/mo for the Essential plan (you get: 2,000 export credits per month, access to a 500M+ contact database, export to Salesforge or CSV, credit rules (1 email = 1 credit, 1 phone number = 10 credits, company follower/LinkedIn = 1 credit, etc.), unused credits roll over, integrations/export features)
• Extra credits can be purchased (8000 credits for $40/mo) with higher discounts for higher quantities.

Apollo provides multiple tiers and a free trial version (100 credits); paid plans are billed monthly or annually (annual billing typically reduces per-seat cost):

• $59/mo for Basic (you get: 1,000 email/export credits, ~75 mobile credits, basic CRM integrations, access to the Apollo contact database, sequencing & templates, email campaigns (Gmail only on free), Starter trial features, limited record-selection limits, ability to add extra credits, core prospecting + enrichment tools)
• $99/mo for Professional (you get: larger credit allotments (10k-ish credits on typical Professional tiers), unlimited sequences, A/B testing, advanced automation/phone credits, dialer & call recording, enhanced CRM integrations, increased export limits and add-on credit purchases, higher support/seat capabilities)

Wiza provides tiered, per-user subscriptions (annual billing unlocks unlimited credits on higher plans):

• $0/mo free trial (you get: 20 emails + 5 phone numbers per month)
• $49/mo for the Starter plan (you get: 100 emails / month, 20 phone numbers / month, team analytics; overages charged at $0.15 per extra email and $0.35 per extra phone)
• $99/mo for the Email plan (you get: 500 emails/mo, $0.35 per phone number, team analytics)
• $199/mo for the Email + Phone plan (you get: 500 emails/mo, 500 phone numbers/mo, team analytics)
• $399+/mo for the Team / Enterprise plan (you get: 3+ users, unlimited emails & phones, CRM integrations, API access, advanced fields, team analytics, dedicated success manager, higher export limits)

Data Coverage & Raw Scale

When you compare coverage on paper, scale is the obvious first filter.

• Wiza actively checks live sources (mainly via Chrome extension that runs against LinkedIn) when you request contact info and it states a very large reach (potentially 850M+ prospects).
• Apollo advertises a sizeable dataset - roughly 210M+ contacts and 30M+ companies, positioning itself as one of the largest business data networks for outbound and inbound teams.
• Leadsforge is a search engine to find the best leads, that confidently pulls from multiple sources in a waterfall enrichment process to grant access to a quality database of 500M+ prospects.

Where Leadsforge stands out is in how it chains multiple providers together automatically - if the first source lacks an email or a phone number, Leadsforge will continue querying additional sources until it finds a verified match.

That approach is explicitly designed to increase match rates while shielding users from manually juggling multiple sources or having to stitch results together themselves.

Data Accuracy & Real-Time Data Enrichment

If your pipelines clog because of poor contact details, nothing else matters. Accuracy and enrichment are the two places where real ROI shows up - fewer bounces, cleaner contact details, and higher reply rates.

• Wiza doubles down on accuracy as its headline claim: it emphasizes real-time prospecting and live verification so that when a rep grabs a list from LinkedIn Sales Navigator or a company page, Wiza will validate emails and phone numbers against live web signals.
• Apollo provides data enrichment as part of the platform: the Apollo site highlights Data Enrichment as a core capability, and calls out verified emails and phone numbers at scale. Apollo’s enrichment flows tend to be tightly dependant with the rest of the platform - so enrichment, targeting, and outreach live in the same place.
• Leadsforge, rather than only promising a single monolithic database, acts like a search engine that connects multiple sources and then applies waterfall enrichment and validation steps. If Source A doesn’t return a clean email, Leadsforge falls back to Source B, then Source C, and so on, validating emails, LinkedIn URLs, and phone numbers in real time where possible.

Leadsforge's approach reduces the need to rely on a single provider and often produces higher match rates and cleaner lists with less manual data hygiene.

Search & Discovery

A huge proportion of modern prospecting starts on LinkedIn. How each vendor plugs into that workflow matters.

• Wiza built its reputation connecting tightly to LinkedIn Sales Navigator. Wiza's Chrome extension can be used directly on LinkedIn pages and Sales Navigator results to extract lists of prospects, then check them in real time and export to CSV or a CRM.
• Apollo also supports LinkedIn workflows - they offer a Chrome extension and integrations that let users push prospect data into Apollo and enrich it there. Because Apollo combines the contact database with outreach and automation, the flow from identifying prospects to launching a sequence can be smoother.
• Leadsforge, rather than relying exclusively on a LinkedIn-only extraction method, invites you to describe your ICP in natural language (almost like talking to a friend) and then immediately locates the right contacts from its massive database.

Outreach Tools & Automation

Generating leads is only half the work - converting them requires outreach automation, smart sequencing, and reporting to iterate on campaign performance.

• Wiza is focused on contact discovery rather than full outbound campaign orchestration. For campaign automation and deep sequence analytics, you’ll need to pair Wiza with a different, third-party outreach platform.
• Apollo is explicitly built to merge the contact database with automation: campaign builders, email sequencing, deliverability guardrails, and analytics are first-class citizens.

Apollo’s integrated outreach stack is persuasive because it avoids moving lists between systems - the database fuels the sequences directly... But the Forge's solution to integrated cold outreach is arguably better.

• While Leadsforge is a prospect discovery and enrichment engine, it does seamlessly integrate with Salesforge - a sending platform part of the Forge stack.

After describing your ICP in a conversational manner within the ChatGPT-like UI, Leadsforge returns robust profiles which can be easily transferred to Salesforge - the Forge's sending platform which offers multi-source AI hyper-personalized multi-channel outreach with various deliverability capabilities, such as:

• Unlimited free warm-up via Warmforge
• Dynamic IPs
• Rotating mailboxes
• Spam checkers
• Placement tests
• ESP matching
• Mailbox health monitoring
• A/B testing

And more. Salesforge also offers unlimited mailboxes, unlimited LinkedIn senders, and even unlimited seats via a 96$/mo plan. If your outreach strategy involves a large scale and multiple outbound channels, the Forge stack perfectly supports that workflow.

Apollo vs Wiza vs Leadsforge - Which Is The Best Tool For Your Business?

There’s no one-size-fits-all “best tool.” But practical choices emerge from priorities:

• If your teams live in LinkedIn Sales Navigator, don't require large scale, and want a low-friction path from a saved search to a verified CSV or CRM import, Wiza is great.
• If you want a platform that pairs a contact database with built-in outreach automation, reporting, and native integrations, if you’re ready to invest time in setup, and if you're willing to put all your trust in a single platform - Apollo is compelling.
• But if your main operational pain is stitching multiple sources together, cleaning lists, and wasting time on outdated information, Leadsforge has a notable edge. Its chat-like ICP search, explicit waterfall data enrichment, and focus on verification (emails, LinkedIn URLs, phone numbers) reduce manual work and improve downstream campaign performance.

For teams who want verified, ready-to-send lists with minimal ops overhead and better match rates - Leadsforge is the pragmatic, time-saving, and affordable choice.

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