Lusha vs Leadsforge - Lead Generation Tool Comparison

For a thorough understanding of what each option offers, a simplified comparison table isn't enough to grasp all intricacies that come with each tool, so let's dive deeper into what makes Lusha and Leadsforge unique.

Lusha & Leadsforge: Product Overview & Key Features

Lusha positions itself as an enterprise-ready sales intelligence and data enrichment platform built to power sales and marketing teams with verified B2B contact and company data. It emphasizes a large database (280M+ contacts), live buying signals, daily lead streams, AI recommendations, and an ecosystem that includes a Chrome extension and integrations to push contacts into CRMs and sales engagement platforms.

Lusha frames itself as an all-in-one data source for teams that need reliable contact info, though all of this comes at a fairly steep cost.

Leadsforge, by contrast, presents itself as a very user friendly search engine for leads - ChatGPT-like prospect discovery and waterfall enrichment layer that connects many data providers and enrichment sources to deliver emails, LinkedIn profiles, and phone numbers from a combined pool of an even bigger 500M+ prospect database.

Where Lusha emphasizes a polished platform experience, trusted compliance, and built-in prospect playlists, Leadsforge emphasizes speed of discovery, flexible waterfall enrichment across multiple contact data sources, the ability to describe an ICP in simple natural language to get instant lists, and much more approachable pricing.

Pricing Plans & Free Trials

Lusha also provides tiered, credit-based plans (annual billing includes discounts) + a free plan with limited credits:

• Free plan (you get: 5 credits/month, limited access to the 280M+ contact database, Chrome extension and basic contact lookups, no API or bulk CSV export/enrichment)
• $29.90/mo for Pro plan (you get: ~200 credits/month on monthly billing, access to a 280M+ contact database, 1 email = 1 credit / 1 phone = 10 credits, Chrome extension, CRM integrations, CSV export & bulk enrichment, API access, credits roll over up to 2x monthly limit on monthly plans, and Scale/custom plans for larger teams)
• $69.90/mo for Premium plan (you get: ~800 credits/month on monthly billing, higher credit allotments and bulk limits, priority support & onboarding options, expanded API/enrichment capacity, intent signals & advanced features, plus Scale/custom enterprise options)

Leadsforge provides a straightforward credits-based plan (discounts with annual billing) as well as a free trial that also provides 100 export credits:

• $49/mo for the Essential plan (you get: 2,000 export credits per month, access to a 500M+ contact database, export to Salesforge or CSV, credit rules (1 email = 1 credit, 1 phone number = 10 credits, company follower/LinkedIn = 1 credit, etc.), unused credits roll over, integrations/export features)

Data Coverage & Accuracy

When evaluating any lead tool, the first question is always how many contacts and how accurate they are.

• Lusha advertises access to 280M+ verified contacts with strong emphasis on phone accuracy, and positions itself as a choice for teams that need highly accurate phone numbers and validated emails to support cold calling and personalized outreach.
• Leadsforge offers 500M+ prospects surfaced by connecting multiple B2B data providers and running a waterfall enrichment process until the best available contact is found.

Because Leadsforge aggregates 10+ sources and validates emails, LinkedIn URLs, and phone formats in real time, their approach is more about waterfall quality: if the first source lacks a mobile number or email, additional sources are queried automatically to collect multiple contact details and improve match rates.

That architecture can increase the number of contacts with usable direct dials or verified emails in a single search operation, and it benefits teams that want to quickly reveal company information and contact attributes across a broader universe.

Contact & Company Information

Both platforms clearly list the contact types that sales teams care about: emails, phone numbers (including mobile numbers and direct dials), LinkedIn profiles, and company profiles.

• Lusha explicitly markets direct dials, validated emails, and enriched company profiles, and touts phone accuracy that makes it attractive to teams with phone-first playbooks and aggressive cold calling or cold outreach strategies.
• Leadsforge also exposes emails, LinkedIn URLs, and mobile numbers, but its value proposition is the chat-based discovery that returns a set of prospects with multiple contact details attached and a waterfall enrichment flow to fill gaps.

That means when someone asks Leadsforge for “marketing managers at Series A SaaS companies in London,” the tool searches across sources, populates company information and contact attributes, and tries alternative enrichment sources until it retrieves phone numbers, email addresses, and LinkedIn profiles wherever they exist.

For teams focused on launching personalized outreach or building prospect playlists, Leadsforge’s capacity to return multiple contact details alongside company data in one enriched list reduces manual enrichment steps.

Search Experience

Search mechanics shape how quickly your sales team can build targeted lists.

• Lusha offers a more run-of-the-mill UI with contact & company search, AI recommendations, and AI prospect playlists that auto-update. It also provides more complex filters and a Chrome extension that surfaces contacts as you browse.
• Leadsforge takes a simpler and more intuitive approach: an easy-to-use, chat-based search that asks you to describe your ideal customer profile (ICP) in natural language and then returns enriched lists.

Leadsforge also includes lookalikes and competitor follower searches, which help sales teams discover relevant prospects that otherwise require manual research.

Lusha’s advanced search filters and prospect playlists give control for ongoing campaigns and daily streams of qualified leads.

But for teams that want to iterate quickly and try different ICP prompts, Leadsforge’s chat interface accelerates discovery with fewer clicks and less manual filter setup - you simply tell it the industry, size, and location or paste a list of company domains and Leadsforge will find relevant prospects, run waterfall enrichment, and return contacts with detailed company profiles.

Data Enrichment

Data enrichment is where lead generation moves from lists to usable pipeline-ready prospects.

• Lusha offers a robust enrichment layer that updates CRM records, provides company profiles, and streams matched leads into your daily workflow. It highlights CRM sync, API enrichment, and automated prospecting capabilities that keep contact info fresh.
• Leadsforge emphasizes advanced waterfall data enrichment as a core differentiator: when one source lacks the contact info you need, Leadsforge automatically queries 10+ providers until it finds validated emails, LinkedIn profiles, or phone numbers.

That waterfall strategy reduces the number of incomplete records in a list and increases the odds that each prospect entry includes multiple contact details and useful contact attributes.

For teams that rely heavily on company data, Leadsforge’s ability to return richer records in fewer steps is a pragmatic advantage: rather than exporting a partial CSV and doing a separate enrichment pass, the waterfall model attempts to complete the record during discovery and shows relevant company information alongside the contacts.

Lusha’s enrichment is good when you want a steady, validated feed into CRM systems with compliance guardrails, but Leadsforge’s waterfall approach is particularly effective for prospecting efforts that need contacts instantly with as many contact details as possible.

Integrations

Integration capability is non-negotiable: your lead tool must push data into CRM systems, sales engagement platforms, and workflow automations.

Lusha lists native connectors with Salesforce, HubSpot, and many automation tools. It calls out API and MCP streaming to feed Lusha data into AI tools and enterprise pipelines, and emphasizes seamless CRM sync to automate enrichment and keep prospect lists current.

That makes Lusha a decent option for RevOps teams and larger enterprises that want an auditable, compliant feed into established tech stacks.

Leadsforge is designed to fit right into your existing workflow while focusing only on integrations that are vital, meaning seamless and valuable integrations are core to its value proposition:

• CSV export
• Various major CRMs
• An open API

Or even just seamlessly pushing into the Forge stack for immediate outreach - Leadsforge caters to any and all potential integration needs.

Team Features

Team workflows determine whether a tool helps or hinders pipeline velocity.

• Lusha highlights features for teams - from small businesses to large enterprises - and includes team-oriented capabilities like account-level admin, shared prospect playlists, and connectors that let sales and marketing teams keep data synchronized across CRMs and sales engagement platforms.
• Leadsforge’s UX is geared toward rapid discovery by individuals or small teams, with intuitive chat prompts and export capabilities that make it easy for SDRs to generate enriched prospect lists quickly. Since it's part of the Forge stack, this also means teams can seamlessly route lists into Salesforge or other Forge tools for campaign execution.

Leadsforge’s model often better serves growth teams and SDR squads who frequently spin up varied prospect lists and need to share enriched CSVs or exports, while Lusha’s team and enterprise tooling eases coordination for companies that want controlled, auditable access and centralized credit management under a professional plan or annual billing.

Customer Support & Onboarding

Lusha presents a self-service-first onboarding: a dedicated Help Center with structured “getting started” articles + a full Lusha Academy of guided courses for new users and APIs.

This is great for teams that prefer documented flows and don't mind investing time into learning Lusha's functionality and capabilities.

Leadsforge, despite having having a practically non-existent learning curve right off the bat, in case issues do arise, complements 24/7 email and live chat support with:

• Weekly AMA sessions
• A large Slack community
• Extensive documentation
• Youtube tutorials

And a general customer-success focus on helping teams optimize warming, domain configuration, and sequence performance.

For teams that need hands-on help as soon as possible, Leadsforge's combination of resources and support is guaranteed to maintain your workflow as efficiently as possible.

Final Verdict: Lusha vs Leadsforge

If you want an enterprise-grade, compliance-first sales intelligence platform with proven phone accuracy, validated emails, and deep CRM integrations, Lusha is a good choice for larger sales and marketing teams that can afford it.

However, if your priority is rapid discovery, flexible ICP exploration, and getting prospect lists with multiple contact details and company data in as few steps as possible, Leadsforge stands out.

Leadsforge’s chat-based search, waterfall data enrichment across 500M+ prospects, instant enrichment of emails, LinkedIn URLs, and phone numbers, and the ability to export lists or push them into the Forge ecosystem mean your SDRs and sales teams can spend less time researching and more time engaging.

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