Kaspr vs Lusha vs Leadsforge - Lead Generation Tool Comparison

For a thorough understanding of what each option offers, a simplified comparison table isn't enough to grasp all intricacies that come with each tool, so let's dive deeper into what makes Kaspr, Lusha and Leadsforge unique.

Kaspr, Lusha & Leadsforge: Product Overview & Key Features

All three vendors pitch the same core promise - give sales teams contact details and verified leads so reps can spend time selling instead of researching.

• Kaspr leans on a LinkedIn-first workflow and a Chrome extension that surfaces phone numbers and emails directly on LinkedIn profiles and people search results.
• Lusha positions itself as an AI sales intelligence platform with discovery and automation layers. It promotes buyer intent, lead streaming and a verified global database to feed CRM enrichment and automated prospecting.
• Leadsforge differentiates by being an advanced search engine dedicated solely to finding leads. It comes with a very user-friendly, chat-like interface: describe your ideal customer profile and receive enriched lists using waterfall data enrichment across multiple data sources, with emails, LinkedIn profiles and phone numbers verified in real time.

Those positioning differences reflect how each product prioritizes prospecting tool design. For teams anchored to LinkedIn profiles and a chrome extension workflow, Kaspr and Lusha both deliver tight experiences.

On the other hand, teams who additionally want to streamline their ICP search and desire high quality waterfall enrichment that queries multiple sources until it finds verified contact details, Leadsforge is deliberately tuned for those needs.

Pricing Structure & Free Plans

Kaspr provides tiered, credit-based plans with discounts for annual billing + a free plan with limited credits:

• Free plan (you get: 15 B2B email credits/month, 5 phone credits/month, 5 direct email credits/month, 10 export credits/month, Kaspr Chrome Extension)
• $68/mo for Starter plan (you get: unlimited B2B email credits, 100 phone credits/month, 5 direct email credits/month, shared/team credits, up to 12,000 exports/year, Kaspr on Sales Navigator (Chrome extension), limited API access, Zapier integration)
• $114/mo for Business plan (you get: unlimited B2B email credits, 200 phone credits/month, 200 direct email credits/month, up to 30,000 exports/year, API access, advanced member permissions, export/usage reports, Recruiter/LinkedIn integrations and larger enrichment/export limits)

Lusha also provides tiered, credit-based plans (annual billing includes discounts) + a free plan with limited credits:

• Free plan (you get: 5 credits/month, limited access to the 280M+ contact database, Chrome extension and basic contact lookups, no API or bulk CSV export/enrichment)
• $29.90/mo for Pro plan (you get: ~200 credits/month on monthly billing, access to a 280M+ contact database, 1 email = 1 credit / 1 phone = 10 credits, Chrome extension, CRM integrations, CSV export & bulk enrichment, API access, credits roll over up to 2x monthly limit on monthly plans, and Scale/custom plans for larger teams)
• $69.90/mo for Premium plan (you get: ~800 credits/month on monthly billing, higher credit allotments and bulk limits, priority support & onboarding options, expanded API/enrichment capacity, intent signals & advanced features, plus Scale/custom enterprise options)

Leadsforge provides a straightforward credits-based plan (discounts with annual billing) as well as a free trial that also provides 100 export credits:

• $49/mo for the Essential plan (you get: 2,000 export credits per month, access to a 500M+ contact database, export to Salesforge or CSV, credit rules (1 email = 1 credit, 1 phone number = 10 credits, company follower/LinkedIn = 1 credit, etc.), unused credits roll over, integrations/export features)

Database Size & Global Coverage

Raw coverage numbers are shorthand but important:

• Kaspr advertises access to over 500M phone numbers and email addresses and highlights its strength in European contact data, positioning itself as excellent for teams selling into EMEA and those who need GDPR-aware data.
• Lusha promotes a 280M+ verified contacts database - substantially smaller then Kaspr and Leadsforge. Lusha is a data provider that focuses more on verification rates and compliance certifications.
• Leadsforge markets 500M+ prospects reachable through a very intuitive search engine that performs waterfall enrichment across multiple verified B2B data providers - the pitch is broad global coverage + the enrichment logic that tries multiple sources automatically until the best verified email, LinkedIn URL or phone number is found.

Data Accuracy & Verification

Data accuracy is the first KPI for any prospecting tool.

• Kaspr stresses “real-time verified data” and again highlights phone numbers as a specialty - their customer quotes call out strong telephone coverage.
• Lusha presents quantified accuracy: 85% phone accuracy and 98% email deliverability, and touts GDPR/CCPA/ISO/SOC compliance - those figures communicate an emphasis on verified data that produces higher connect rates.

Leadsforge, on the other hand, emphasizes waterfall data enrichment and real-time validation.

• Its engine queries multiple sources until it assembles the best available contact (email, LinkedIn profile, phone number) and validates emails in real time. The net effect is higher match rates and cleaner lists compared with single-source databases.

If your playbook needs phone numbers and decent European-specific coverage, Kaspr’s emphasis matters, if your team measures success by connect rate, then Lusha’s accuracy numbers are compelling.

However, for many modern prospecting teams the operational difference comes from the enrichment process: Leadsforge’s waterfall enrichment and on-the-fly verification reduce manual enrichment and re-search cycles, which can translate to fewer bounced emails, fewer dead phone numbers returned by reps, and faster pipeline creation.

Finding Contact Details

• If the immediate need is just “find contact details” on a named prospect, Kaspr’s LinkedIn chrome extension is a good option: hover over a LinkedIn profile and the extension surfaces phone numbers, email and company websites.
• Lusha also offers a LinkedIn Chrome extension and emphasizes an extension + platform approach that lets you capture leads on LinkedIn & web, and then stream or automate that data into prospect lists.
• Leadsforge integrates LinkedIn profile discovery into its chat-driven search and returns LinkedIn URLs as part of its enriched results alongside emails and mobile numbers. It emphasizes a conversational ICP search that yields laser-accurate lead lists.

Practically speaking: if your SDR team lives in LinkedIn and wants immediate contact details on current pages, a basic LinkedIn Chrome extension is convenient.

But if you ever need to describe a complex ICP and want to receive a curated list with LinkedIn profiles, verified emails and phone numbers pushed in bulk - Leadsforge is the go-to.

Search Experience & UX

Kaspr offers a dashboard where teams can manage leads, run bulk enrichments, and set up automations. That’s familiar to BDRs who want simple extension-driven discovery plus a lightweight lead management view.

Lusha frames its product with an AI-driven discovery chat plus a Chrome extension and prospect playlists. Its UI promises daily lead streaming and automation pipelines.

For Leadsforge, a seamless and easy search experience is a core philosophy: instead of building complex filters, you describe your ICP in plain language and the engine returns enriched leads. That chat-first UX reduces friction for non-technical users and increasing speed-to-list.

In a nutshell:

• For teams that are willing to tackle a learning curve, Kaspr’s extension + dashboard remain a valid option.
• Lusha’s broader platform approach is more feature-rich and can require lengthy learning.
• If your team wants fewer clicks and faster creation of contact lists, Leadsforge’s chat UX often delivers faster prospecting cycles and a simpler path from ICP to verified contact lists.

Integrations

Integrations turn data into action - they connect lead data to CRMs, outreach, analytics, and workflows, enabling automation, real-time syncing, personalized outreach, accurate tracking, and scalable handoffs - reducing manual work and improving conversion velocity and data-driven decision-making.

Kaspr lists integrations with HubSpot, Salesforce, Zoho, Aircall and Zapier, and supports CSV export and API workflows - useful for teams that want to push contact details into existing tools or Google Sheets.

Lusha highlights an extensive integrations set too: Salesforce, HubSpot, Outreach and an API and MCP streaming to route data into CRMs, automations and AI tools.

Leadsforge is designed to fit right into your existing workflow while focusing only on integrations that are vital, meaning seamless and valuable integrations are core to its value proposition:

• CSV export
• Various major CRMs
• An open API

Or even just seamlessly pushing into the Forge stack for immediate outreach - Leadsforge caters to any and all potential integration needs.

Team features

Adoption often fails for tooling that lacks team and permission structures.

• Kaspr highlights a workspace and dashboard where you can manage leads, set up automations and share contact lists.
• Lusha positions itself as enterprise-ready with Teams and RevOps features, prospect playlists, lead streaming and automation that support larger sales orgs.
• Leadsforge frames itself around a search engine that outputs ready-to-use lists you can export, push to outreach, or pass to a sales team. It integrates verification flags and enrichment notes with contacts so the receiving sales team knows match confidence.

For distributed teams that care about operational rigor, Lusha has a broad team/enterprise feature set, Kaspr offers an easy workspace for SMB teams, and Leadsforge’s advantage is in handing teams higher-quality lists with verification metadata so SDRs and AEs waste less time cleaning contacts.

Customer Support

Kaspr, Lusha and Leadsforge all support marketing and sales professionals, but their customer-support tones differ.

• Kaspr leans on a classic help-center + email route: a searchable FAQ and direct email support, with documentation about the tool, browser extension and team usage.
• Lusha backs that with a large, polished knowledge base and in-product help: a full Help Center, a widely used browser extension, and documented credits / pricing plans - useful for teams that depend on an extensive database and compliance.

Despite Leadsforge's UI having a practically non-existent learning curve, in case issues do arise, Leadsforge complements 24/7 email and live chat support with:

• Weekly AMA sessions
• A large Slack community
• Extensive documentation
• Youtube tutorials

And a general customer-success focus on helping teams optimize warming, domain configuration, and sequence performance.

For teams that need hands-on help as soon as possible, Leadsforge's combination of resources and support is guaranteed to maintain your workflow as efficiently as possible.

Final Verdict - Which Prospecting Tool To Pick For Your Business Plan?

If your workflow is LinkedIn-first and you sell heavily into Europe, Kaspr is a great fit - its emphasis on telephone coverage and its LinkedIn Chrome extension make it a very pragmatic prospecting tool for many sales teams.

If your organization needs a mature platform with very broad integrations and strong compliance certifications - Lusha is compelling, though its 280M+ database isn't as big as Kaspr's or Leadsforge's.

If you prioritize a fast path from ICP to clean, verified contact lists with state-of-the-art waterfall data enrichment, an intuitive chat-based search, and exports that feed multi-channel outreach with fewer manual enrichment passes, Leadsforge stands out.

Leadsforge’s chat-first UX and waterfall enrichment reduce manual lookups and enrichment churn. For teams that measure success by meetings booked per credit and want real time data and verification before outreach, Leadsforge often delivers better operational efficiency and lower effective cost per usable contact.

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