Unbiased ZoomInfo Reviews (2025): What 150+ Users Really Say
If you’re trying to run outbound at scale, you’ve probably come across ZoomInfo.
It’s one of the biggest B2B data providers on the market, but is it still the right choice in 2025?
You might be wondering:
- Does ZoomInfo really provide accurate and up-to-date B2B leads?
- Is the high cost justified for what you get?
- How does it compare to leaner, more affordable lead-gen tools?
- Or should you consider alternatives that give you verified leads without long contracts?
In this blog, I’ll break down everything you need to know about ZoomInfo, its features, pricing, pros and cons, and what real users are saying.
By the end, you’ll know whether ZoomInfo is the right data platform for your team in 2025, or if another option makes more sense.
ZoomInfo Review Key Takeaways (2025)
- Access advanced sales and go-to-market (GTM) intelligence to target the right accounts
- Pricing is quote-based, with most plans starting around $15,000/year
- Higher-tier plans support larger databases, more credits, and advanced features
- Includes bulk search, Chrome extension, data enrichment, and AI-powered intent signals
- Integrates seamlessly with Salesforce, HubSpot, Outreach, Zoho, and other CRMs
- Free demo available, but no fully free plan
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What is ZoomInfo?
ZoomInfo is a B2B sales intelligence and go-to-market platform that helps businesses find, connect with, and convert their ideal customers faster.
It gives you verified emails, direct phone numbers, company insights, and buyer intent data.
ZoomInfo combines accurate B2B data, AI-powered insights, and automation to help teams book more meetings, close deals faster, and grow revenue.
In short, if you want to generate high-quality leads and scale your outreach efforts, ZoomInfo acts as your all-in-one growth partner.
How Does ZoomInfo Work?
ZoomInfo works like a smart search tool for finding business contacts and company information.
It collects verified data and helps you reach the right people faster.
Here’s how it works:
- You start by searching for leads, just type in a name, company, or domain, and ZoomInfo gives you verified emails and phone numbers.
- Then you check buyer insights, like company details, key decision-makers, and intent signals, so you know who’s worth reaching out to.
- Next, export and enrich your data, send those leads straight into your CRM, and keep your contact list updated automatically.
- If you’re browsing LinkedIn or a company site, the Chrome extension lets you pull contact info without leaving the page.
- And to keep everything connected, ZoomInfo integrates smoothly with Salesforce, HubSpot, Outreach, and more.
With these features, ZoomInfo makes lead generation faster, smarter, and more efficient.
ZoomInfo Features That Are Actually Useful
ZoomInfo offers many tools, but some features are especially helpful for sales, marketing, recruiting, and operations teams.
Below are features users really like because they save time and help reach the right people.
How is ZoomInfo’s Buyer Intent Data?
Buyer Intent in ZoomInfo shows you which companies are searching for products or services like yours.
If a company is already looking, you can reach out before your competitors do.
Here’s what users say about ZoomInfo Buyer Intent Data:
- Many people on G2 say intent data helps them find warm leads faster. Instead of cold calling, they can focus on companies already showing interest.
- On Reddit, reviews are mixed. Some users say the signals are not always accurate or fresh.
A company might show up as “interested,” but when they reach out, it’s not really the case.
From these reviews, it seems Buyer Intent is useful, but not perfect.
It gives you a head start by highlighting accounts showing interest, but you still need to double-check and qualify leads yourself.
Personally, I’d treat ZoomInfo’s intent data as a good starting point, not the final word on whether a prospect is ready to buy.
ZoomInfo Pricing 2025
ZoomInfo does not openly show fixed prices on its website.
Pricing is custom / quote-based, so you’ll need to talk to their sales team to get a quote for your specific setup (features, number of users, credits, etc.).
Here’s what many recent reports say about its pricing:
What Users Like About ZoomInfo
We analyzed 150+ verified reviews to understand what people actually like about ZoomInfo.
Here’s what users like about ZoomInfo:
- Users love the massive database with verified emails, phone numbers, and company details, making it easier to reach decision-makers.
- Many appreciate ZoomInfo’s intent data, which shows which companies are actively researching solutions, helping them focus on warm leads.
- Reviewers say ZoomInfo has simple filters for location, industry, and job title, which makes prospecting faster.
- Teams highlight smooth integrations with Salesforce, HubSpot, and Outreach, which save time on manual data entry.
- Several users mention ZoomInfo’s helpful onboarding and support teams that make setup and training easy.
Overall, users like ZoomInfo for its large database, intent data, and integrations.
What Users Dislike About ZoomInfo
While ZoomInfo is powerful, users also mention a few drawbacks. We went through reviews to find the most common complaints.
Here are the most common dislikes about ZoomInfo:
- It’s expensive, especially compared to lighter tools.
- A number of reviewers mention difficult contract terms, making it hard to cancel early.
- With so many features, some users say it takes time to get used to ZoomInfo and use it to its full potential.
- The data is less accurate in smaller industries or outside the US.
5. The buyer intent feature lacks transparency, making it harder to trust in certain cases.
Overall, users dislike ZoomInfo’s pricing, data accuracy in some cases, and contracts.
Despite these issues, most agree it remains a top choice for sales intelligence.
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Is ZoomInfo the Right Fit for You?
ZoomInfo is a strong platform, but it isn’t perfect for everyone. Whether it’s the right choice depends on your goals, budget, and team size.
👉 ZoomInfo is a good fit if…
- You want one of the biggest B2B contact databases.
- Your team needs buyer intent signals to focus on warm leads.
- You use CRMs like Salesforce or HubSpot and need smooth integrations.
👉 But ZoomInfo might not be for you if…
- You’re a small business or freelancer on a tight budget.
- You prefer simple, transparent monthly pricing.
- Data freshness is critical for you, as one Reddit user shared, ZoomInfo is “up there with the best,” but sometimes phone numbers or job titles are outdated
ZoomInfo is built mainly for companies that can handle its costs and complexity.
If you just need simple, affordable lead generation, alternatives like Apollo, Seamless.AI, or Leadsforge might be a better fit.
Best ZoomInfo Alternative For Small Businesses in 2025 → Leadsforge
ZoomInfo is powerful, but for small teams it’s often too expensive and rigid.
Plans usually start at $15,000+/year, and most contracts are locked in annually. That makes it tough for startups or freelancers who need flexibility.
For a flexible and budget-friendly option, Leadsforge is the better choice
Leadsforge is a lead generation platform that gives you 2,000 verified leads per month for just $49.
That’s a fraction of ZoomInfo’s cost, and your unused credits roll over so you never lose what you’ve paid for.
Feature Comparison: ZoomInfo vs. Leadsforge
👉 If you want more leads, lower cost, and no wasted credits, Leadsforge is the clear choice over ZoomInfo in 2025.
Is ZoomInfo Worth It in 2025?
ZoomInfo is still a good choice in 2025 if you need a large B2B database with verified contacts and intent signals.
It works best for mid-sized and enterprise teams that need scale and strong CRM integrations.
However, the pricing is steep, starting around $15,000+/year, with long contracts and credits that don’t roll over.
For smaller teams or agencies, this often lets them pay for data you don’t fully use.
Leadsforge gives you 2,000 verified leads each month for $49, with credits rolling over that never expire, and a simpler way to scale your outreach.
With Leadsforge, you spend less, avoid wasted credits, and still keep your pipeline full.
👉 Start your free trial with Leadsforge today → [Sign Up Now]