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We Tried 3 FullEnrich Alternatives & Competitors for Lead Enrichment

The more leads we enriched with FullEnrich, the more problems we uncovered.

It started small, slow API calls, missing firmographics, rigid pricing. But as volume grew, so did the friction:

  • Inconsistent match rates

  • Limited control over custom fields

  • CRM sync delays and errors

  • Pricing that scaled faster than our team

So I went hands-on with three alternatives that promised to fix those pain points: Leadsforge, Clearbit, and Apollo.io.

This blog breaks down exactly what worked, what didn’t, and which tool is best depending on your use case. You’ll get:

  • A clear side-by-side comparison

  • Real pros and cons from actual testing

  • Transparent pricing details (no vague “Contact us”)

  • Fast takeaways if you’re short on time

If FullEnrich is starting to slow you down, this post will save you the trial-and-error. 

Let's get into it.

TL;DR: FullEnrich Alternatives Comparison 

Tool Real-Time Enrichment Bulk Uploads API Access Starting Price Best For
Leadsforge ✅ Yes ✅ Yes ✅ Yes $49/mo Speed + Accuracy at Scale
Clearbit ✅ Yes ✅ Yes ✅ Yes $99/mo (API tier) Real-Time Enrichment + Integrations
Apollo.io ⚠️ Partial (in-platform) ✅ Yes ⚠️ Limited $49/user/mo Outreach + Enrichment Combo

Why Teams Look for FullEnrich Alternatives

Despite its promise as a B2B data enrichment platform, many users find FullEnrich limiting once their workflows scale or diversify.

Below are the most common issues that drive teams to seek alternatives:

I. High Costs at Scale: 

As companies grow their lead volumes, FullEnrich’s pricing becomes harder to justify, especially for agencies and fast-growing ops teams.

FullEnrich G2 review
This image shows the FullEnrich G2 review

II. Inconsistent Data Accuracy: 

Several users reported getting incorrect or conflicting company information from the platform.

FullEnrich G2 review
This image shows the FullEnrich G2 review

III. Poor Fit for Niche Targeting: 

FullEnrich often works for broad persona data, but it struggles when users need deep firmographic or technographic filters.

IV. Weak CRM Integration: 

Multiple reviews mention CRM sync—particularly with HubSpot—being buggy, unreliable, or requiring manual workarounds.

FullEnrich G2 review
This image shows the FullEnrich G2 review

V. Limited Customization Unless You Pay More: 

FullEnrich’s lower-tier plans often restrict access to advanced field mapping or enrichment controls, pushing users toward costly enterprise upgrades.

Use Cases Where FullEnrich Starts Breaking Down

  • Enriching 10k+ Leads Monthly: As lead volume increases, users may encounter higher costs and potential data quality issues.

  • Filtering by Niche Firmographics or Technographics: FullEnrich may not provide the depth required for specialized industry segments.

  • Plug-and-Play APIs for Custom Workflows: Teams needing highly customizable API integrations might find FullEnrich's offerings limited.

3 FullEnrich Alternatives & Competitors for Lead Enrichment

1. Leadsforge - Simpler, Faster Enrichment Than FullEnrich

Leadsforge homepage
This image shows the Leadsforge homepage

Leadsforge is a lightweight lead enrichment tool focused on speed, simplicity, and clean data.

Unlike FullEnrich, which can feel heavy, expensive, and rigid, Leadsforge lets you quickly enrich leads with job titles, emails, company info, and more, using a clean UI or API. 

It’s built for teams that don’t want to deal with complicated dashboards or custom setup.

You don’t need filters or advanced logic.

Just describe your ideal leads, and it pulls accurate results using a waterfall of data sources, meaning if one source misses, it checks another.

Where FullEnrich focuses on volume and depth, Leadsforge prioritizes speed, control, and usability.

Leadsforge vs. FullEnrich - Feature Comparison

Feature Leadsforge FullEnrich
Interface Simple, fast UI (chat-style flow) Traditional B2B SaaS dashboard
API Access ✅ Yes ✅ Yes
Pricing Transparency ✅ Clear pricing (starts $49/mo) ❌ Pricing hidden, sales call required
Setup Complexity Very low – self-serve Higher – often requires manual setup

Leadsforge Pricing

Leadsforge pricing
This image shows the Leadsforge pricing
  • Starter Plan: $49/month (real-time enrichment, CRM integrations, API)
  • Unused credits roll over to the next month

  • Free trial: 100 enrichment credits included

✅ Pros & ❌ Cons of Leadsforge

✅ Pros ❌ Cons
Simple to use, no complex onboarding Fewer integrations (for now)
Fast enrichment (real-time) Smaller feature set than FullEnrich
Fair, transparent pricing Limited reviews due to being new
Upload CSVs or describe leads via prompt
Leadsforge G2 review
This image shows the Leadsforge G2 review
Leadsforge G2 review
This image shows the Leadsforge G2 review

Our Verdict

If you just want something that works, fast, simple, and accurate, Leadsforge is a solid choice.

It’s not bloated, it doesn’t get in your way, and you don’t need to overthink anything.

It’s a great pick if you're handling outbound in a small team, want results quickly, and don’t need heavy integrations.

Now, if your workflow depends more on syncing data across multiple tools or building automated flows inside your CRM, the next option might be a better fit.

Let’s look at Clearbit.

2. Clearbit (Now Breeze by HubSpot) - Real-Time Enrichment Built for CRM Workflows

Clearbit homepage
This image shows the Clearbit homepage

Clearbit, now called Breeze by HubSpot, is a real-time lead enrichment tool that adds firmographic and technographic data to your contacts, directly inside your CRM.

Compared to FullEnrich, which can require external uploads or manual syncing, Breeze is designed for teams using HubSpot, Salesforce, or Segment

It updates contact records automatically, so your sales and marketing teams always work with fresh, enriched data.

It’s especially useful if your team relies heavily on a CRM and wants data enrichment to happen in the background, without spreadsheets or extra tools.

Breeze (Clearbit) vs. FullEnrich – Feature Comparison

Feature Breeze by HubSpot (Clearbit) FullEnrich
CRM Integration ✅ Native (HubSpot, Salesforce) ✅ Zapier, Salesforce
Real-Time Enrichment ✅ Yes ⚠️ Not always real-time
Data Points Enriched 100+ firmographic + tech fields 15+ providers (varies by tier)
API Access ✅ Available ✅ Available
Setup Time Fast with native CRM Often requires manual workflows
Pricing Transparency ❌ Contact for pricing ❌ Contact for full pricing
Ideal Fit Mid-to-large teams using CRM Teams with varied workflows

Clearbit Pricing

Clearbit (Breeze) does not list exact pricing publicly.

Based on past data, plans often started at around $150/month, but current pricing likely varies based on features, usage, and team size.

You’ll need to speak with their sales team to get a quote.

✅ Pros & ❌ Cons of Clearbit ( Now Breeze by HubSpot)

✅ Pros ❌ Cons
Real-time data inside your CRM Pricing hidden behind sales call
Deep integrations with HubSpot + tools May be expensive for small teams
100+ rich data attributes per contact Best suited for CRM-heavy workflows
Clearbit G2 review
This image shows the Clearbit G2 review
Clearbit G2 review
This image shows the Clearbit G2 review

Our Verdict 

If FullEnrich feels like too much manual effort or too little sync with your CRM, Breeze offers a more connected experience

It’s best for growing RevOps and Marketing teams that rely on CRM automation and want lead enrichment to be fully integrated.

Next, let’s explore Apollo.io, a more flexible platform that combines enrichment with outreach tools.

 3. Apollo.io - Lead Enrichment with Prospecting & Engagement

Apollo.io homepage
This image shows the Apollo.io homepage

Apollo.io gives you both lead enrichment and outreach tools in one place.

That means you can find leads, get their emails and company info, and contact them, all inside the same platform.

Compared to FullEnrich, which only does enrichment, Apollo also lets you:

  • Send cold emails

  • Build outreach sequences

  • Connect directly to your CRM

You can search their full database of millions of contacts, enrich them with real-time data, and launch your campaigns without switching tools.

🆚 Apollo.io vs. FullEnrich – Feature Comparison

Feature Apollo.io FullEnrich
Lead Enrichment Speed ⚡ Fast (real-time) ✅ Available, but sometimes slower
Outreach Features ✅ Built-in (email, sequences) ❌ Not included
CRM Integrations ✅ Native (HubSpot, Salesforce) ✅ Zapier, HubSpot
Data Types Available 200+ attributes 15+ data providers
Chrome Extension ✅ Yes ❌ No
Pricing Info ✅ Public ❌ Contact for pricing
Best For Teams doing both outreach + enrichment Teams focused on just enrichment

Apollo.io Pricing

Apollo uses a monthly subscription + credits system. Each action (like exporting a lead) uses credits.

Apollo.io pricing
This image shows the Apollo.io pricing
  • Free Plan – $0/mo

  • Basic Plan – $49/user/mo

  • Professional Plan – $99/user/mo

  • Organization Plan – $149/user/mo, custom features

✅ Pros & ❌ Cons of Apollo.io

✅ Pros ❌ Cons
  • Enrichment + outreach in one tool
  • Built-in cold email and dialer
  • Strong CRM integrations
  • Chrome extension for prospecting
  • Some features are locked behind higher plans
  • Has a learning curve for new users
  • Credit system may limit heavy users
  • Phone data accuracy can vary
Apollo.io G2 review
This image shows the Apollo.io G2 review
Apollo.io G2 review
This image shows the Apollo.io G2 review

Our Verdict 

If FullEnrich gives you good data but leaves you stuck when it’s time to actually reach out, Apollo fixes that.

You get enrichment and outreach together, with a database, cold email tool, and integrations included.

It’s best for sales teams or founders who want to find leads and contact them without juggling multiple tools.

➡️ With that, we’ve seen three strong alternatives to FullEnrich, now let’s wrap it all up.

How to Choose the Right FullEnrich Alternative

If you're unhappy with FullEnrich, the right replacement depends on what you're missing most, speed, CRM support, or the ability to act on data quickly.

Here’s a clear breakdown:

If you need... Choose this tool Why it's better than FullEnrich
Fast enrichment without complex setup or sales calls Leadsforge You can enter the prompt and get results in seconds. No waiting, no guessing.
CRM-connected enrichment that updates contact records live Clearbit (Breeze) Syncs directly into HubSpot or Salesforce, no manual syncing or API patchwork.
To enrich leads and start outreach in the same platform Apollo.io Find, enrich, and email leads without switching tools, something FullEnrich lacks.

This should make the choice easier.

Each of these tools fixes a key frustration with FullEnrich, so think about which part of your process is slowing you down the most.

Now let’s wrap things up with the final verdict.

Final Verdict

FullEnrich might be a solid starting point, but once your team needs more speed, control, or flexibility, it starts falling short.

The cost rises as your lead volume grows, CRM syncing can feel clunky, and it’s not built for teams running fast outbound motions or custom workflows.

Here’s what I found after testing the top alternatives:

  • Leadsforge is the easiest upgrade if you want fast, clean enrichment without delays or hidden pricing. Great for growth-stage teams.

  • Clearbit (now Breeze by HubSpot) fits best if you need deep CRM syncing and enrichment that happens automatically in the background.

  • Apollo.io is perfect when you want to go from finding leads to contacting them, all in one streamlined flow.

If you're still using FullEnrich but feeling held back, now’s the time to explore better options.

👉 Try Leadsforge if you want simple, real-time enrichment that just works, no sales calls, no waiting.