William Fernandez Email & Phone Number

William Fernandez is a Founder, Managing Partner at The Odd Agency based in Raleigh, North Carolina, United States, North America. Data-driven business executive with two decades of experience spanning business operations, marketing, and sales support. An innovative leader who has guided cross-disciplinary teams to quickly develop product vision and design technical roadmaps for underperforming organizations. Skilled in recruiting top talent across operations, creative, technology, and marketing to solve complex, data-driven challenges. My professional journey began in traditional digital agencies, leading teams on multi-million-dollar campaigns and positioning multiple agencies for acquisition. Along the way, I discovered a gap: small and mid-sized businesses often struggle to find high-level expertise without the burden of big agency retainers. Over the last decade, I’ve refined a consulting model that taps a network of specialized freelancers, driving ROI-focused projects in areas like marketing automation, digital transformation, and strategic operations. Three years ago, I formally launched The Odd Agency to provide a more transparent, scalable way for SMBs to access top-tier talent—without the big-agency overhead. Today, I serve as a trusted advisor and interim executive, often stepping in to define requirements, establish KPIs, and launch performance-driven marketing and technology initiatives. By combining fundamental business practices with innovative analytics and versatile talent, I help organizations modernize, gain competitive differentiation, and grow their bottom line.