Vesa Palonen Email & Phone Number

Vesa Palonen is a CEO at Gamedata based in Vantaa, Uusimaa, Finland, Europe. Providing game companies with data solutions. Previously Data Lead in a creative mobile games company Reworks. Before that, a senior game analyst at Next Games, working with the AR game The Walking Dead: Our World. My longer-range background is in research on physics, measurement databases, accelerators, and probability theory as a post-doc/team lead. The aim is to see what is important and relevant in data, then make it happen. Physics and academia probably gave me some depth, accuracy on numbers, and ability to learn the needed math. Now, on the industry side, working more with people, seeing what is important, and concentrating on value and time of delivery. Typical things I have been up to: - Structure, sources, performance, and use of data in games (data architecture). Basically, big data almost always needs checking, cleaning, and importantly pre-aggregation to keep recurring queries fast and the costs manageable. - Dashboards (self-updating reports) on Key Performance Indicators (KPIs), Errors, bugs, quality of service, Player progression, Game economy, Combat, Guilds/groups - Player profiling and clustering - Location analytics (location cheating detection, movement patterns) - User acquisition - LTV/ROI predictions at user level - Predictions of profitability of the different UA sources and objectives - Monetisation and player spending behaviour