Tina Gershoff Email & Phone Number

Tina Gershoff is a President & CEO at Scarlett Gasque based in New York, New York, United States, North America. My leadership career in North America extends across ecommerce, retail stores and wholesale, with P&L accountability of up to $200M, strong global partnerships (Asia/Europe/Canada) and influence on investment decisions and company efforts across the supply chain—from concept to consumer. For global brand subsidiaries, multibrand retailers and founder-led companies, I’ve scaled businesses, fueled growth and steered transformation, including brand repositioning, pivot, course correction, restructuring and M&A Integration. Throughout my career, I’ve built a strong, scalable operating foundation and consistently achieved ambitious financial targets—3X and 2X revenue on accelerated timelines—while driving advancements in CX and speed to market. With deep digital fluency, retail expertise, consumer marketing strength and discerning product lens, I excel at unlocking opportunities for innovation and growth and developing the strategies that build a competitive advantage, expand revenue and foster brand loyalty. Recognized as a strong leader, brand partner and mentor, I serve as an inspiring force for the organization—positioning people and the customer at the center of the business. I pursue objectives with entrepreneurial vigor, respond quickly—and innovatively—to changing consumer demands and market dynamics, and lead with a concerted focus on: • Building a cohesive executive team with top industry talent • Fostering a customer-centric culture—rooted in transparacy, camaraderie and teamwork—and implementing best-in-class talent management practices to develop an agile, motivated, high-performing organization • Crystallizing vision and strategy, instilling ownership and accountability and equipping teams with the resources, training and tools to thrive • Unifying cross-functional efforts through open communication and collaboration to balance creative and commercial objectives • Curating a differentiated, profitable product mix, with optimized price-value equation, and implementing high-ROI marketing strategies across digital, social and traditional channels • Driving disciplined business management practices, data-driven decisions and execution excellence—with an emphasis on speed and simplification A champion for talent development, I enjoy nurturing the next generation of industry leaders to reach their full potential while facilitating career growth for all employees. I’m also passionate about personal wellness, striking a healthy balance between work and personal life while encouraging the same values within my organization.