Paul Crandell Email & Phone Number

Paul Crandell is a CEO, Co-Founder at Lumi Labs based in Los Angeles, California, United States, North America. Accomplished Global Brand Marketer, leader and executive Ad Weeks Grand Brand Genius Award 2014 Marketers That Matter Tech Award Small Cap 2013 Early Day Marketing Pioneer of Red Bull and GoPro 1 Degree Consulting has been an incredible consulting business for me as I have been able to work with so many different brands over the last several years since my departure from GoPro, Butterfly and Kind Humans. Some of my highlights I am certainly very proud of are; I have mentored the head of marketing at Grab Taxi (SE Asia's version of Uber but with more to offer), I have done marketing audits for Bosch Electric Bike Systems, I have mentored and advised One Wheel's Marketing, as well as Denago, a nice quality and cost effective Ebike brand. I am also on the Advisory team for Electrify Expo and proud to be part of it from it's inception. I have worked with the original creator of plastic tip darts, BullShooter and helped them get on TV, while helping them build their value proposition for sponsorship. Prior to all of this, I was CMO of GoPro, where I drove the scaling of the marketing team and our message globally by setting up teams in regions of North America, EMEA, APAC and LATAM. As well, having millions of content producers in the form of consumers, made it very much a marketers dream job. Prior to this, I was head of Events and Sports Marketing at Red Bull NA from 1998-2007 and created and built the foundational structure of what you see today as the worlds leading energy drink. There were two of us at Red Bull in sports marketing in the beginning and we went on to build an amazing team. It took a village to do it and I certainly can only take credit for being a one of the leaders of determined awesome people who helped create great event and athletic experiences from nothing. One of which is Red Bull Rampage. I've dabbled in several start ups between journeys as I have a passion for helping early stage companies grow up a bit and I love to share all my learnings with companies who need it.