Mike Murphy Email & Phone Number

Mike Murphy is a Guest Lecturer, Consumer Behavior and Innovation at Pepperdine Graziadio Business School based in Los Angeles Metropolitan Area, United States, North America. Mike is the founding principal and CEO of BrandIQ. A veteran marketing professional with 25 years of extensive experience in Brand Strategy, Research and Innovation. He has deep industry expertise in the high tech, restaurant, retail and food and beverage manufacturing industries. He spends his week days helping his clients make sense of complicated strategic challenges that impact their business. His primary focus over the last several years has been in building BrandIQ's innovation practice to be seen as 'best-in-class'. He served in senior marketing positions at both Papa Gino’s and Pizza Hut and developed and ran a nationally acclaimed restaurant. Mike has taken his strong analytical and strategic talents, intellect and a distinctive style and become a sought-after strategic problem solver. Mike's greatest value to business leaders is his ability to define and quantify risk to help them make better decisions and avoid expensive mistakes. He has been a speaker at industry and New Product Marketing summits and most recently Mike was featured on a series on PBS and Worldnet on the Web, Small Business School. Specialties: Brand Strategy and Positioning, Brand/Product Innovation, Customer Experience Innovation, Consumer Insights/Learning that provide confidence in strategic decision-making for restaurants, specialty retail, automotive, consumer goods, food and beverage, and healthcare