Jo-Ann Hernandez is a Chief Executive Officer at Business Lazo based in Princeton, Massachusetts, United States, North America. Jo-Ann Hernandez is a seasoned sales and marketing executive with over 20 years of experience driving growth for both B2B and B2C organizations—from innovative startups to global Fortune 500 brands. She has partnered with industry leaders including Microsoft, Intel, H&R Block, Targus, Hallmark, and Nickelodeon. As CEO of Business Lazo, a Certified Minority- and Women-Owned Business Enterprise (MBE/WBE), Jo-Ann leads a consultancy that specializes in sales strategy, business development, and manufacturer representation across diverse markets in the U.S. and abroad. Previously, she served as Head of North America Retail Sales at Kaspersky Labs, a top-tier cybersecurity firm, where she successfully led retail and distribution growth initiatives, optimized account performance, and aligned B2B and B2C strategies to accelerate revenue. Beyond her corporate accomplishments, Jo-Ann has served as a SCORE Mentor, advising emerging entrepreneurs with practical insights drawn from decades of real-world experience. Her leadership is defined by strategic vision, a results-driven mindset, and a passion for empowering others.Beyond her achievements, Jo-Ann volunteered as a SCORE Mentor, sharing her insights to empower aspiring entrepreneurs. Her journey reflects an unwavering commitment to excellence and innovation, making her a respected authority in sales, marketing, and business development. Learn more at johernandez.com/entrepreneur and businesslazo.com. Core Competencies: Strategic Sales Leadership, Consultative Selling, Hunter Mentality, High-Stakes Negotiation & Closing, Customer Relationship Management, Account Development, Sales Team Management, Business Expansion Strategy, Market & Competitive Analysis, Forecasting Accuracy, Effective Communication, Adaptability, Problem Solving, and Advanced Proficiency in Microsoft Office Suite and Adobe Creative Cloud.
Current Position: Chief Executive Officer
Company: Business Lazo
Location: Princeton, Massachusetts, United States, North America
Social: Professional profiles available
Network: Extensive professional connections