James Donck Email & Phone Number

James Donck is a Co-Founder and CEO at Profix based in Lisbon, Lisbon, Portugal, Europe. My entrepreneurial journey began as a Product Coordinator at Prifina, where I gained first-hand experience with software development and product thinking. That role gave me the technical grounding and the drive to build solutions that solve real-world problems, eventually fueling my passion for launching start-ups. As I founded NeoDodo, I shifted focus to the hotel industry and quickly became immersed in its complexity. My time consulting on sustainability and ESG strategy gave me a deep understanding of hotel operations and its challenges. I noticed that many hotels were flying blind. They lacked visibility into their operations, were overwhelmed by fragmented data, and spent too much time building spreadsheets instead of solving problems. This lack of clarity wasn’t just slowing them down. It was hurting both profitability and sustainability. This is why I decided to build Profix. My mission is simple: to give hoteliers the time and clarity to focus on what really matters, the guests. We support that by giving them real-time access to their operational data and automating the spreadsheets and analysis that would normally take hours. The goal is not just efficiency, but better decision-making where it counts most.