Daniel Cropsey Email & Phone Number

Daniel Cropsey is a President and Founder at Harmony Marketing Technology Advisors, LLC based in Fox River Grove, Illinois, United States, North America. I have dedicated my career to helping marketers make smarter, faster, and more profitable decisions by understanding and influencing their customers better than their competition. My marketing technology, data analytics, and product management experience spans everything from consumer intelligence and brand strategy to marketing content and media targeting. I have been fortunate to work with and learn from some of the industry's brightest minds and have brought many paradigm-changing innovations to our industry. I have had the pleasure to lead fabulous teams in nearly every function, including Product, Technology, Analytics, Operations, Business Development, and Marketing. -- Over thirty years of global product strategy, development, and management experience with industry-leading marketing data and analytics firms serving thousands of brands, retailers, agencies, and media companies -- Proven results across most marketing activities from brand, category, and shopper strategies through advertising, promotion, and pricing tactics delivered via in-store, digital, television, mobile, search, OOH, and social channels -- Extensive people leadership and P&L management experience leading product, technology, analytics, R&D, marketing and operations organizations with eight figure annual budgets -- Industry expert on data-driven consumer intelligence, retailer merchandising, media strategies, demand forecasting, and marketing measurement -- Broad and sophisticated analytics, machine learning, and AI experience, including consumer segmentation, demand forecasting, purchase propensities, marketing attribution, promotion simulation, media optimization, trend detection, and text classification -- Strategic advisory consulting expertise to product/data/technology leaders, c-level executives, and boards -- Highly regarded cross-functional leader with several national leadership and innovation awards -- Long history of innovation and industry firsts within start-up companies, large industry leaders, and turnaround situations