Christina Calio is a Founder at CALIO MUSIC (aka CMC) based in Seattle, Washington, United States, North America. Calio Music (CMC) is a boutique music agency that specializes in bringing music to the world in unexpected and surprising ways that make it a better place. I started my career at Geffen Records in Los Angeles directing international sales and marketing for artists from Guns n' Roses to Joni Mitchell to Nirvana and more before returning to my hometown of Seattle to lead business development and partnership work with the music industry for a variety of Microsoft music initiatives, from Windows to MSN to Xbox. I started Calio Music in 2017 and joined co-founder Bryan Lee to launch Popins in 2021. A music and tech exec turned entrepreneur, I am dedicated to making a positive contribution to artists, the fan experience, and the entertainment industry. I have demonstrated excellence in building and executing plans to achieve goals, developing strategic partnerships and is comfortable working with developers and engineers. I am adept at initiating, managing and negotiating complex licensing agreements, budgets, administrative tasks, and teams. A self-starter, I thrive in a busy environment, am flexible and adaptable, and like being involved in a diverse set of projects. Some career highlights: •. Launched and led a startup turning hundreds of influencers into holograms with partners BPI, ASCAP, WTIA, GMCA. •. The release of a platinum artist’s digital releases and for the first time an audiofile vinyl release for Record Store Day 2025. • Developed ground-breaking deals and maintained relationships with music services and labels to meet the changing needs of artists, businesses, and fans. • Partnered with artists and affiliate companies globally to lead artist development and music sales through marketing, public relations, advertising, public speaking, touring, and media. • Quadrupled weekly subscription trials with half the budget over the previous period through initiation and execution of Black Friday and Holiday 2017-18 campaigns, Android/iPad app launches, affiliate program. • Managed and nurtured 11-person team responsible for CRM, SEO, Paid Social, Affiliate & Retail Sales, Copy, Editorial, and Design. • Founded Calio Music to provide consulting services. Licensed hit music for non-profit Code.org resulting in 350 million+ streams. Artist services include distribution, tour promotion, radio, PR, social, paid media, creative, and marketing. • STG board and sub-committees, Leadership Music, Music Biz board, KEXP community board Vice-Chair.
Current Position: Founder
Company: CALIO MUSIC (aka CMC)
Location: Seattle, Washington, United States, North America
Social: Professional profiles available
Network: Extensive professional connections
