Cheryl Strege is a Founder and President at The Partner Marketing Group based in Hill City, South Dakota, United States, North America. With almost 30 years (yes..those were the good old days of DOS) of experience in B2B technology marketing (Great Plains and Microsoft), today my team develops lead generation marketing programs for VARs, ISVs, MSPs and other partners as well as for the software publishers themselves. Most of our clients comes to us with the following challenges: • Need to grow revenue and customer adds faster. • The sales pipeline is weak and the quality is poor. • Have difficulty staying current with (and executing) new marketing tactics to attract prospects. • Finding enough time to lead, strategize, and manage the marketing function in addition to other responsibilities. • Don’t have the resources internally to develop all the content necessary to attract the target audience (hence the weak pipeline). • Need more industry-specific content. • Would like to outsource more content creation but don’t have time to educate a marketing firm about SaaS, BI, ERP, CRM, and a dozen other acronyms important to this industry. We alleviate those concerns through our (1) Virtual Marketing Director, which is a knowledgeable technology marketer that can develop and drive the execution of a lead gen marketing plan and (2) the creation of original, relevant, often industry-specific content (eBooks, infographics, blog posts, customer success stories, social posts, and complete campaigns) that are crafted and branded just for your firm. Our clients appreciate that we can create marketing plans for them, manage campaigns, develop lead gen strategies, and find new opportunities that they can benefit from. We shepherd our clients through the complexities of lead generation, nurture marketing, and the other marketing disciplines to ensure the pipeline is healthy. For advice on topics such as purchasing lists, content marketing hacks, etc., visit http://www.thepartnermarketinggroup.com/marketing-resources/. Let's talk. Contact me at info@ThePartnerMarketingGroup.com or 734-425-7414.
Current Position: Founder and President
Company: The Partner Marketing Group
Location: Hill City, South Dakota, United States, North America
Social: Professional profiles available
Network: Extensive professional connections