Bill Heins Email & Phone Number

Bill Heins is a CEO Biketube Brand at BIKETUBE BRAND based in Chapel Hill, North Carolina, United States, North America. With over two decades of experience in product development, merchandise management, and corporate leadership, I bring a proven track record of driving business growth, optimizing operational processes, and fostering enduring partnerships. My career journey reflects a commitment to excellence, innovation, and strategic vision with a focus on delivering exceptional customer experience and maximizing organizational success. Through comprehensive market trend analysis and consumer behavior evaluation, I have consistently identified emerging opportunities and executed strategic growth initiatives to capitalize on them. At Delta Cycle, I served as Vice President of Product, where I implemented the company's first sales and inventory plan and paved the way for improved performance and operational efficiency. I established strategic partnerships with industry distributors and dealers, optimized sales plans, and oversaw successful product launches, including the award-winning Pivot Rack design. During my tenure at Performance Bicycle, I held various leadership roles, including Vice President-General Merchandise Manager and Divisional Merchandise Manager Apparel/Proprietary. I played a pivotal role in repositioning proprietary brands, overhauling manufacturing processes, and negotiating lucrative vendor advertising agreements that resulted in record-breaking sales and profitability. Here are some of my career highlights: ►Developed marketing plans for B2C, B2B, Social, & Paid Social ►Established new sources in India and China ►Achieved record-breaking results for sales and profits ►Delivered the highest sales and EBITDA in history ►Repositioned 11 proprietary brands to represent 38% of total business ►Achieved 500-basis point margin increase ►Secured $2 million in cooperative advertising income My career journey also includes impactful stints at Sports Endeavors and The Bike Cooperative, where I drove merchandise operations, conducted market analysis, and fostered strong relationships with suppliers to maximize sales and profits. I hold a teaching certificate with a specialization in Theatre along with a BFA in Acting and a 3-year actor training program. These experiences have honed my coordination and creative problem-solving skills and enabled me to thrive in dynamic and challenging environments. Looking ahead, I am excited to leverage my extensive experience and strategic acumen to drive innovation, foster growth, and deliver tangible results for organizations committed to excellence in product development and merchandise management.